useum: the crowdsourced art museum

USEUM: Making Art Accessible with Crowdsourcing & GamificationFoteini ValeontiFounder of USEUM / PhD Candidate at UCL

Willem van Haecht "The Gallery of Cornelis van der Geest" 1628

http://useum.org/artwork/Projet-d-amenagement-de-la-Grande-Galerie-du-Louvre-Hubert-Robert-1796?nav%5Blist%5D=search&nav%5Btype%5D=common&nav%5Bphrase%5D=hubert%20robert%20grande%20galerie%20du%20louvre

A simple idea…

Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930

http://useum.org/artwork/Composition-II-in-Red-Blue-and-Yellow-Piet-Modrian-1930

A simple idea…

What about Art?



If something hasn’t been done before…

Fran Recacha "Odysseus" 2010

http://useum.org/artwork/ODYSSEUS-Fran-Recacha-2010?nav%5Blist%5D=search&nav%5Btype%5D=common&nav%5Bphrase%5D=recacha%20ulysses



Unnecessary




Unnecessary Impossible


An observation

Based on Crowdsourcing



USEUM: The Crowdsourced Art Museum


70,000 Paintings 8,000 Artists 105 Countries


70,000 Paintings 8,000 Artists 105 Countries 100K Ratings 25K Tags 200 Senior Contributors


Empower the Users

Empower the Users

Artists Art Lovers

Empower the Users

ArtistsPromote Portfolio

Art Lovers

Empower the Users


Platform Specialised for their

Medium

Art Lovers

Empower the Users



MediumProfit from Gifts &

Prints

Art Lovers

Empower the Users

Art LoversDescribe with Tags




Prints

Empower the Users


Rate(Implicit

Crowdsourcing)




Prints

Empower the Users


Rate(Implicit

Crowdsourcing)Add Artworks




Prints

Empower the Users


Rate(Implicit

Crowdsourcing)Add Artworks

Author Educational Content




Prints

Accessible /əkˈsɛsɪb(ə)l/

Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887

http://useum.org/artwork/Self-Portrait-with-Pipe-and-Straw-Hat-Vincent-van-Gogh-1887


easily obtained, understood, appreciatedOxford English Dictionaries





Cinephile≠



Enjoy Art


≠ Cinephile

≠ Art World Insider


Challenges

"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)

http://useum.org/artwork/Hoisting-Our-Dreams-into-the-Light-of-Another-Sun-Paul-Bond

Challenges

Image-based CrowdsourcingFunction of UGC but Purpose of CS



User Generated Content vs. Voluntary Crowdsourcing

"Girl with a phone" Levon Avagyan (Armenia)

http://useum.org/artwork/Girl-with-a-phone-Levon-Avagyan

User Generated Content vs. Voluntary Crowdsourcing

"Girl with a phone" Levon Avagyan (Armenia)

Difference: The PurposeAll content contributed is organised and used towards the completion of the project’s end goal.

http://useum.org/artwork/Girl-with-a-phone-Levon-Avagyan

Challenges




Challenges

IPR Lawyers




Challenges

IPR Lawyers: “You can’t do that”




Challenges

IPR Lawyers: “You can’t do that”Worked with Artists




Challenges

IPR Lawyers: “You can’t do that”Worked with Artists / Favourable Timing




Challenges


IPR Lawyers: “You can’t do that”Worked with Artists / Favourable Timing


MotivationAttracting Contributors


Motivation

George Bellows "Tennis Tournament" 1920

http://useum.org/artwork/Tennis-Tournament-George-Bellows-1920

Motivation


“to be moved”


Motivation


Intrinsic

“to be moved”


Motivation

Intrinsic Extrinsic


“to be moved”


Evert Collier "Vanitas Still Life" 1662

Crowdsourcing

http://useum.org/artwork/Vanitas-Still-Life-with-a-Candlestick-Musical-Instruments-Dutch-Books-a-Writing-Set-an-Astrological-and-a-Terrestial-Globe-and-an-Hourglass-All-on-a-Draped-Table-Evert-Collier-1662


Participation is Optional

Crowdsourcing


Crowdsourcing


Paid



Crowdsourcing


PaidStrong Extrinsic

Incentive



Crowdsourcing



Incentive

Voluntary



Crowdsourcing



Incentive

Voluntary


Gamification


Lucas van Leyden "The Game of Chess" 1508

Gamification

http://useum.org/artwork/The-Game-of-Chess-Lucas-van-Leyden

The use of game design elements in non-game contexts

Gamification




Gamification


“The word for what’s happening at the moment is pointsification”

Margaret Robertson



Gamification


“The word for what’s happening at the moment is pointsification”

Margaret Robertson

Gamify = PleasuriseProf. Jesse Schell


Crowdsourcing



Incentive

VoluntaryGamification


“Getting Gamification Right” by S. Deterding

Willem van Haecht "The House of Cards" 1737



MeaningGamification Acts as an Amplifier





MasteryClear Goals with Variable Challenge





MasteryClear Goals with Variable Challenge

Autonomy“A free space to play in and something to play with”



Gamification on USEUM

Vincent Malo "Peasants Playing Cards outside an Inn" 1623

http://useum.org/artwork/Peasants-Playing-Cards-outside-an-Inn-Vincent-Malo-1623



MeaningHelp build the World’s Art Museum





MasteryYou are the “Top Contributor of The Getty”





MasteryYou are the “Top Contributor of The Getty”

AutonomyUnlocking Tools & Higher Levels of Freedom


Observations

Louis-Léopold Boilly ”Game of Billiards" 1807


Observations


Be Prepared to be Surprised


Observations


Be Prepared to be Surprised

Communication is Key



USEUM joins the Open Data movement


50,000 Copyright-free Old Masters Images

USEUM joins the Open Data movement

Thank you!http://useum.org@useum_org / @nosuic

Willem van Haecht "The Gallery of Cornelis van der Geest" 1628


useum: the crowdsourced art museum

Art & Photos