Using 2.0 to Using 2.0 to Promote Promote LibrariesLibraries

By Diana Sachs-SilveiraBy Diana Sachs-Silveira

What is 2.0?What is 2.0?

DynamicDynamic participation-basedparticipation-based collaborativecollaborative Web as at platformWeb as at platform BetaBeta

Popular 2.0Popular 2.0

BlogsBlogs WikisWikis Social NetworkingSocial Networking Social BookmarkingSocial Bookmarking Flickr/ You TubeFlickr/ You Tube RSS FeedsRSS Feeds GamingGaming MobileMobile

What is a Blog?What is a Blog?

Online JournalOnline Journal Publishes New news on topPublishes New news on top Don’t need to know code to publishDon’t need to know code to publish Popular blogsPopular blogs Blogs on every subject, great way to Blogs on every subject, great way to

learn, stay informed, share learn, stay informed, share information about you or your libraryinformation about you or your library

Use a reader to keep up – no need to Use a reader to keep up – no need to go to themgo to them

Tips for successful Tips for successful bloggingblogging

Be yourself, find your voiceBe yourself, find your voice Post regularlyPost regularly 1 PERSON in charge, many authors1 PERSON in charge, many authors Find your niche, 'long tail'Find your niche, 'long tail' Use photosUse photos From its name, font and color- it should From its name, font and color- it should

define 'you' and your audiencedefine 'you' and your audience Promote/Link to other blogs and Promote/Link to other blogs and

commentcomment

Marketing Using BlogsMarketing Using Blogs

'Steal This Blog' – help others create 'Steal This Blog' – help others create content (bloggers are looking it) e.g. content (bloggers are looking it) e.g. The Director's ChairThe Director's Chair

Area BlogsArea Blogs Support your communitySupport your community Promote your programs and resourcesPromote your programs and resources

WikisWikis

What is a wiki?What is a wiki? Community Created Content (Community Created Content (

business resourcesbusiness resources, , book discussion groupsbook discussion groups, , subject guidessubject guides, , community feedback/fundraisingcommunity feedback/fundraising, , teen poetryteen poetry))

Wikipedia:Wikipedia: Does your library have a Wikipedia presencDoes your library have a Wikipedia presenc

e? e? Librarian – added content to Sarasota Librarian – added content to Sarasota

articlesarticles

Social NetworkingSocial Networking

online community of people who share online community of people who share interests and activitiesinterests and activities

web based and provide a variety of web based and provide a variety of ways for users to interactways for users to interact

Most common: MySpace and FacebookMost common: MySpace and Facebook Others to consider: Others to consider:

NingNing, , Second LifeSecond Life WebkinzWebkinz

MySpaceMySpace

Update regularlyUpdate regularly Post 'Thanks for Post 'Thanks for

the Add' the Add' Create widgetsCreate widgets Use WidgetsUse Widgets Post to schools Post to schools

and groups that and groups that are relevantare relevant

Use Events Use Events

FacebookFacebook

Create a fan-baseCreate a fan-base Update contentUpdate content Post 'Events'Post 'Events' Create AppsCreate Apps Join Groups and Join Groups and

promote the library promote the library Start a groupStart a group Advertise w/ fliersAdvertise w/ fliers

Flickr/ YouTubeFlickr/ YouTube

Promote ProgramsPromote Programs Virtual Tour of your Virtual Tour of your

librarylibrary ““live” book reviewslive” book reviews The Director's ChairThe Director's Chair Use 'Creative Use 'Creative

Commons' for your Commons' for your resourcesresources

http://delicious.com/http://delicious.com/ Social Social

BookmarkingBookmarking Create Current Create Current

event lists for usersevent lists for users Users can assistUsers can assist Take your Take your

bookmarks with bookmarks with youyou

Use RSS Feed to Use RSS Feed to distribute. distribute.

RSS FeedsRSS Feeds

Photos/ VideosPhotos/ Videos New Books from New Books from

library catalogslibrary catalogs LibraryElfLibraryElf BlogsBlogs Social NetworkingSocial Networking Push Content to Push Content to

websites and userswebsites and users

ChattingChatting Shameless Plug :) Shameless Plug :) 4000+ chats a 4000+ chats a

monthmonth Built on Built on

collaborationcollaboration Coming soon: Coming soon:

widgets, full widgets, full mobile, embedded mobile, embedded chat window, & chat window, & proactive chat proactive chat optionsoptions

GamingGaming World of World of

WorldcraftWorldcraft Guitar HeroGuitar Hero WiiWii Gaming Gaming

TournamentsTournaments Gaming NightsGaming Nights Don't forget Don't forget

adultsadults

OMG: We R MobileOMG: We R Mobile

• Text messaging (SMS)

• Internet

• Photos

• Video

• IM

Other Nifty SitesOther Nifty Sites http://www.exploratree.org.uk/http://www.exploratree.org.uk/ SlideshareSlideshare http://commoncraft.com/http://commoncraft.com/ http://rollyo.com/http://rollyo.com/ And And

http://www.google.com/coop/cse/http://www.google.com/coop/cse/ http://www.vizu.com/index.htmlhttp://www.vizu.com/index.html http://www.doodle.chhttp://www.doodle.ch http://twitter.com/http://twitter.com/ FirefoxFirefox and and Google ChromeGoogle Chrome

Free Content SitesFree Content Sites

• MySpace Music

• Hulu

• Google Maps

• Creative Commons

What's on your radar?What's on your radar?

Questions/CommentsQuestions/Comments

Contact Me:Contact Me:

Diana Sachs-SilveiraDiana Sachs-Silveira

sachsd@tblc.orgsachsd@tblc.org

Yahoo ID: diverdee987Yahoo ID: diverdee987

Facebook/MyspaceFacebook/Myspace