Sam AuchterlonieSkyscanner

How to hack your SERPs using a lean approach

Passionate about driving organic growth

Improve organic visibility

We are never short on ideas

But most never make it past the idea stage

Top Tips!

Speak the language of the business

Developers need our help

Think Lean

How can we learn more quickly what works, and discard what doesn’t?

Find the shortest path

to validate ideas with experimentation

“if you are not embarrassed with v1. of your work – means you have waited too long”

Eric Ries

Hack your way through

A landing page is not always the answer

Create your MVP and iterate on it. Meet your goal, then roll out!

Think lean, start small

1 minute’s work

=~10% CTR increase

People don’t always know how to get to the party!

Find the shortest path

to validate ideas with experimentation

Doing nothing is painful, not

learning can be fatal

Thank You

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