using a learning management system to improve and monetize your website

USING A LEARNING MANAGEMENT SYSTEMTO IMPROVE (AND MONETIZE) YOUR WEBSITE.

By the end of this lesson, you will be able…1. To decide if a Learning Management System is useful for you.2. To list the features to look for in a Learning Management System.3. To list three action items for setting up your LMS.4. To find more information at coachesoftech.com

© 2016 H. Trevor Johnson-Steigelman

DISCLAIMERS

I am a doctor, but I don’t play one on television.• Trevor Johnson-Steigelman, Ph.D., M.S., B.S.Ed.• Owner of Coaches of Technology, Inc.

Your Goal should be to share good information.• Money can follow,

but should not lead.

Collected e-mail addresses should be used for good.• Share more information.• Share experience with friends.• Make life better.

SPAM

$$$$


WHAT IS A LEARNING MANAGEMENT SYSTEM? WHY USE ONE?• ORGANIZATIONAL FRAMEWORK

• INTERACTIVE ELEMENTS

• (POSSIBLY) WALLED GARDEN

Info

Student“Quiz”

Teacher


MINDSET SWITCH

Teacher Business

Student Client

Quiz Interaction

ClassroomWebsite

Content


WAYS TO “MONETIZE”

• Create Sales Leads• Build Trust• Show Knowledge

• In-house Training• Supplement Employee

Handbook• Reduce in-person training

• Preparing Clients• What are your most common questions?• What do you “teach” during your first consult?• What types of clients do you want to avoid?

• Product Education• How to use• Use cases

• Information Products• Courses• Memberships


EXAMPLE: REAL ESTATE AGENT – NEW HOMEBUYERS

EveryoneEveryone

The Interested

The Intrigued

Considering

Eva$old$old

• Website SEO, Advertisements

• Homebuyer Checklists• Why Use a Realtor

Course or Courses• Reading a Listing• Getting Financing• Picking your Neighborhood


STUDENT VIEW

Your website still carries its own background, styles, themes, etc.

Courses

Certificates

Achievements


STUDENT VIEW

Within the course, the student sees…• List of lessons• Progress


CHOOSING AN LMSGood Learning System• Courses, Lessons• Organization

e-Commerce System• Sell classes, • Accept payments

Membership Functions• “Limit” access• Gather e-mail

Content

Feed

back

Engage-ment

Membership

e-mail

e -commerce

Interactions/Feedback• Robust “Quiz” System

• Engagement System


FREE PLUG-INS

Free, but not a plug-in


PAID OPTIONS

LearnDash LMS - $129 for one site licensehttp://www.learndash.com/

WPCourseware - $ 99 for two site licenseshttps://flyplugins.com/wp-courseware/

Sensei - $129 for one site licensehttps://woocommerce.com/products/sensei/


TOUR OF AN LMSLifterLMS (lifterlms.com)

Why I chose LifterLMS• Free• Plugin, not theme• Built-in e-Commerce• Coupons/Vouchers• Mobile Responsive

• Documentation• PodCast: LMScast


COST OF LIFTER LMS $ 0.00 Basic Plug-in

Options$99.00 / yrPremium Support

$99.00 / yrStripe Extension

$99.00 / yrTheme Design

$99.00 / yrEmail Integration

$99.00 / yrAdd Gravity Forms

$ 2000.00You provide the information,they do the setup.


ORGANIZING INFORMATION ON YOUR SITE

Membership

Website

Course One

Lesson 1

Lesson 2

Lesson 3

¢¢

Quiz

Course 2

Lesson 1

Lesson 2

Lesson 3

¢¢

Quiz

Course 3

Lesson 1

Lesson 2

Lesson 3

Quiz

Course 4

Lesson 1

Lesson 2

Lesson 3

Track

Course 4

Lesson 1

Lesson 2

Lesson 3

¢¢


SETTING UP A COURSE


MEMBERSHIPS

Courses can be part of a series• Use Membership Functions

Categories• Membership Types


ENGAGING WITH YOUR STUDENTS

Engagements – Interactions with StudentsAchievements – Badges or Buttons

Certificates – Page to print out

Reviews – Reviews from users

Comments – Allowing within lessons


INTERACTING WITH “STUDENTS”Creating e-mails• Make one for each type of

engagementCustomize w/ Merge Fields

{site_title}{user_login}{site_url}{first_name}{last_name}{email_address}{current_date}


CREATING (EDITING) ENGAGEMENTS

Choose the type• E-mail• Give Achievement• Give Certificate

Engagement Title• Link the Engagement

Engagement Delay• Avoid immediate trigger.

Event Trigger• Pick specific event


PRICING

Single Courses• Any Course can be free• Any Lesson can be free

Memberships• Courses individually

priced• Sale Prices available

Recurring Charges• Monthly Billing


TAKING PAYMENTS

VOUCHERS

Limit access without charging students.

Allows you to collect e-mail address.


INFORMATION ABOUT “STUDENTS”“Students” must sign up.

• Require e-mail.• Require name (Optional)

This provides you with information you can use to follow up with your clients.• Sell additional courses• Sales calls• Coupons, etc.


INFORMATION ABOUT YOUR “STUDENTS”Account Info• Registered• Last Login

CoursesMembershipsPurchasesMoney SpentProgress• Allows engagement


Orders – Purchases of coursesCoupons – Discounts for coursesVouchers – Free passes for courses


FOR MORE INFORMATION

coachesoftech.com• Includes courses with more detail

Voucher code: WordCampRochestercoachesoftechnology.com• “Old” website• Focusing on other aspects of business

• lifterlms.com• podcast.lifterlms.com• blog.capterra.com/wordpress-lms-comparison-7-amazing-solutions/
