using a virtual agent to cross-sell within the appropriate context
DESCRIPTION
Has your company ever offered a new service, but it wasn't getting much attention? Service revenue generation is a common challenge that many companies face. One of noHold's clients leveraged a Virtual Agent to help get their customers the service they need, while increasing revenue for the company. Here is a short story and some 'lessons learned.'TRANSCRIPT
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Copyright © noHold Inc. 2014
Cross-Selling
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noHold designed a Virtual Agent for a Consumer Electronics Company.
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The Virtual Agent is capable of answering post-sale questions.
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The Virtual Agent averages in about 75K interactions a month, significantly decreasing Support cost.
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Get Premium Support. Anywhere. Anytime.
HOME PRODUCTS SERVICES ABOUT CONTACT
Save yourself from emergencies no mater where you are.
The Company also promotes a Premium Support Service via a banner and several buttons on their website.
CLICK HERE TO SIGN UP
Get Support when you need it most.
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noHold proposed to let the Virtual Agent offer the
Premium Support Service in the right context – No flashy
buttons or gimmicks just the opinion of an expert advisor.
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End user describes a problem. The Virtual
Agent provides a solution; if appropriate, the
Virtual Agent suggests signing up for the
Premium Support Service.
Welcome to the JAZ Virtual Agent. How may we help you?
How do I configure Windows 8 on my 2002 JAZ laptop?
Here are some steps to try:1. Download software update2. Run3. Click through steps and finish.
If those do not work may we suggest our Premium Support Service. They have a vast knowledge of 2002 models. Click here to learn more.
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It worked!
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Of the 75K interactions per month …
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10K resulted in leads …
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1200 converted into sales …
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Each sale is about $110 producing an average
monthly income of $132,000.
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Lessons Learned … The Virtual Agent is able to create leads that otherwise
would have been lost, because it can propose a new
service or product within the right context.
If an end user dislikes the degradation of her laptop’s
battery life; the Virtual Agent can do two things better than
other solutions:
1. Provide simple suggestions on how to increase
battery life
2. Present a one-click link to buy a new battery
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Humans are now programmed to reject typical forms of
advertisement, but everybody still appreciates a helping
hand when they are trying to solve a problem.
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www.noHold.com
noHold Inc. builds Virtual Agents that help some of the most successful
companies in the world, increase revenue and decrease cost, while
increasing customer satisfaction.
Smarter Self-ServiceAttract. Convert. Fulfill. Support.
Thank You
Copyright © noHold Inc. 2014