PowerPoint Presentation

user experience agency

How does animation enhance user experience?

Video Content: how does it improve user experience?

Research

Video Content: how does it improve user experience?It increases average time spent on a page. Making the site more engaging means that users will tend to stay on your site that little bit longer. This means they are more likely to be receptive to the key messaging you are trying to put across to them (buy this, go here, get in touch). When this is combined with messaging within the video itself this can be a very successful marketing strategy.

Video Marketing is the single most ppowerful traffic generation technique.

Video Content: how does it improve user experience?Video is, naturally, a more pleasant experience. Videos that provide interesting content that is relevant to a users interests will likely be more appealing to them than a similarly relevant website or book or article, surveys suggest.Videos can add a personal touch. Film which portrays people, in some way, can help give comfort and assist a user in trusting your message. This could be in the form of an interview or filmed presentation, for example.

Video Content: how does it improve user experience?Information can be more readily understood and processed. Much like the use of infographics, information presented with more than just words will much more readily enter your users mind. Videos can help to take this to the next level using clever animation and graphic design, thus improving your users experience.

The Power of Data Visualisation motion graphic is a perfect example of this. http://columnfivemedia.com/the-value-of-data-visualization/

Communication of video content

Architect

Videos are easily and preferentially shared. Weve all spread those funny, informative or just plain interesting videos around the office. Videos help to get content shared around the web and get useful external links back to your site.

Communication of video contentThey help create a good linking structure. If uploaded to YouTube, or similar, remember to link the video with other videos youve created, as well as to profile and user pages as well. This can really improve your inbound links and SEO for your site.

Communication of video contentUsing social media platforms to share video content improve user experience. Tweeting and linking your video to social media platforms will really help to get the word out. Specific sharing of video content targeted at potential clients via blogs leads to more web traffic and exposure of your brand.

Use of keywords. Making full use of keywords within your video links is essential to ensuring people find your video. This includes the file name, meta tags and title.

How Interaction Design aids user experience

Design

Interaction design started from two separate directions - Screen Graphics on displays and Input devices. How Interaction Design aids user experience

The result: screens and input devices become one - easily allowing technology to fit into out everyday lives.Interaction design should be concerned with the issues of beauty as our environments of experience become rapidly shaped by digital, networked, multifunctional artifacts that influence our lifestyle and perceptions. Uday Gajendar

How Interaction Design aids user experienceAnimation is so much a part of a products personality not just what it looks like but how it behaves and interacts with the user, making it a huge part of interaction design.

A product or apps interface forms a big part of its interaction with the user and directly effects user experience.

A new age of modern mobile products have ushered in new standards of how we navigate and interact with a products interface.

How Interaction Design aids user experience

New technology has meant improved ways of physically interacting with products. This directly links to the quality of user experience in industries such as gaming, for instance.

People create mental models about certain objects and tasks, which is why consistency is so crucial when users build familiarities with a product for future use .

How Transitions within animation improve UX

Implement

How Transitions within animation improve UXTransitions are creating fluid experiences.

Planning for all transitions, controls, chapters, and interactions is important to create a continuous stream without instructions.

Animated transitions can be used to convey specific messages to a user - expanding an element on hover, as in this screen within Xbox Home:

How Transitions within animation improve UX

Simple is another example that uses visual animation as a seamless flow to strengthen the products story.

In the case of this iPod Nano, every transition is meaningful, there is a purpose with each one because it helps structure the interface of the navigation.

In Conclusion

Evaluate

In ConclusionVideo content improves User Experience by making the site more engaging, so users are more receptive to the key messaging you are trying to put across.Videos that provide interesting content that is relevant to a users interests will likely be more appealing to them than comparative media formats.Videos portraying human interaction have a personal touch and evoke trust with the user.Information can be more readily understood and processed via the use of animation and visual input.Videos are easily and preferentially shared.Sharing video content via social media improves user experience and generate traffic.A product interface forms a big part of its interaction with the user and directly effects user experience.Transitions create fluid experiences for users and aids navigation.

In ConclusionAnimation plays a huge part in improving user experience for the across many mediums.It helps stimulate ordinary information into more exiting and visually engaging formats so the user can withdraw more from its key messages.It has a place in all most all modern media and works well to promote, share or sell a product or service to users.

Jon WardInteractions Designer

jon@zabisco.com0115 948 4454Thank you!