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All rights reserved by the author. 1 USING CAUSAL LOOP DIAGRAMS TO DEAL WITH COMPLEX ISSUES: MASTERING AN INSTRUMENT FOR SYSTEMIC AND INTERACTIVE CHANGE Hans Vermaak Published in: D.W. Jamieson, R.C. Barnett & A.F. Buono (Eds.), Consultation for organizational change revisited (Research in Management Consulting Vol. 23), pp. 231-254. Charlotte, NC: Information Age Publishing. The most persistent stereotype of management consultants is probably that they are experts who have all the answers. Their added value appears to be that they know what clients don’t know – and they can suggest “best practices” so clients don’t have to reinvent the wheel. Such a role makes historical sense, given that the consultancy sector was largely created by engineers, accountants and psychologists, all using the expert model. But there are more reasons for its persistence. For clients, idealizing consultants’ expertise or approaches reduces their anxieties in taking on challenges. For consultants, hyping their services has a commercial pay off and may boost their ego. They do this by way of glossy presentations, reference lists and benchmarks, but also more subtly by name-dropping and verbal agility. Decades of advocacy for other consultancy roles and contingency thinking, however, underlines that there are downsides to the expert model (e.g., Schein, 1999). The more ambiguous problems are, the less consultants are able to provide the answers beforehand. There are no “magical solutions,” even though the pressure to provide them is strongest when dealing with ambiguity. Causal loop diagrams (CLDs) are a powerful consultant’s tool for dealing with complex problems. Such problems are characterized by both content complexity and process complexity (Rittel & Webber, 1973; Vermaak, 2009). Content complexity refers to problems being multidimensional and ambiguous, with many interrelated aspects and feedback mechanisms. People experience the latter when they try to change things and the “system pushes back.” This type of complexity requires working systemically by unraveling the underlying dynamics behind a multitude of symptoms. Process complexity refers to many people being involved in the problem with different viewpoints and interests. Participation is often ill structured and system limits seem arbitrary. Also issues cannot be well understood by thinking about it beforehand, but only by addressing them along the way. This dynamic precludes linear change approaches. Process complexity requires working interactively because contributions from different sides are needed to understand and address the issues. When consultants deviate from the default expert identity to deal with complex issues, they need tools that support such a shift. Where most standardized models and practices fall short, causal loop diagrams are particularly well suited to working both systemically and interactively.

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Page 1: USING CAUSAL LOOP DIAGRAMS TO DEAL WITH COMPLEX … · To provide an impression of a CLD, Figure 12-1 provides a simple textbook example, the systems archetype “shifting the burden.”

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USINGCAUSALLOOPDIAGRAMSTODEALWITHCOMPLEXISSUES:MASTERINGANINSTRUMENTFORSYSTEMICANDINTERACTIVECHANGE

HansVermaak

Publishedin:D.W.Jamieson,R.C.Barnett&A.F.Buono(Eds.),

Consultationfororganizationalchangerevisited(ResearchinManagementConsultingVol.23),pp.231-254.

Charlotte,NC:InformationAgePublishing.

Themostpersistentstereotypeofmanagementconsultantsisprobablythattheyareexpertswhohavealltheanswers.Theiraddedvalueappearstobethattheyknowwhatclientsdon’tknow–andtheycansuggest“bestpractices”soclientsdon’thavetoreinventthewheel.Sucharolemakeshistoricalsense,giventhattheconsultancysectorwaslargelycreatedbyengineers,accountantsandpsychologists,allusingtheexpertmodel.Buttherearemorereasonsforitspersistence.Forclients,idealizingconsultants’expertiseorapproachesreducestheiranxietiesintakingonchallenges.Forconsultants,hypingtheirserviceshasacommercialpayoffandmayboosttheirego.Theydothisbywayofglossypresentations,referencelistsandbenchmarks,butalsomoresubtlybyname-droppingandverbalagility.Decadesofadvocacyforotherconsultancyrolesandcontingencythinking,however,underlinesthattherearedownsidestotheexpertmodel(e.g.,Schein,1999).Themoreambiguousproblemsare,thelessconsultantsareabletoprovidetheanswersbeforehand.Thereareno“magicalsolutions,”eventhoughthepressuretoprovidethemisstrongestwhendealingwithambiguity.

Causalloopdiagrams(CLDs)areapowerfulconsultant’stoolfordealingwithcomplexproblems.Suchproblemsarecharacterizedbybothcontentcomplexityandprocesscomplexity(Rittel&Webber,1973;Vermaak,2009).Contentcomplexityreferstoproblemsbeingmultidimensionalandambiguous,withmanyinterrelatedaspectsandfeedbackmechanisms.Peopleexperiencethelatterwhentheytrytochangethingsandthe“systempushesback.”Thistypeofcomplexityrequiresworkingsystemicallybyunravelingtheunderlyingdynamicsbehindamultitudeofsymptoms.Processcomplexityreferstomanypeoplebeinginvolvedintheproblemwithdifferentviewpointsandinterests.Participationisoftenillstructuredandsystemlimitsseemarbitrary.Alsoissuescannotbewellunderstoodbythinkingaboutitbeforehand,butonlybyaddressingthemalongtheway.Thisdynamicprecludeslinearchangeapproaches.Processcomplexityrequiresworkinginteractivelybecausecontributionsfromdifferentsidesareneededtounderstandandaddresstheissues.Whenconsultantsdeviatefromthedefaultexpertidentitytodealwithcomplexissues,theyneedtoolsthatsupportsuchashift.Wheremoststandardizedmodelsandpracticesfallshort,causalloopdiagramsareparticularlywellsuitedtoworkingbothsystemicallyandinteractively.

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Causalloopdiagrammingisthemoststrikingcomponentofsystemdynamics.ItwaspopularizedinthemanagementarenabyPeterSengeinthe1990sandhasbeenrecognizedasapowerfultoolforcomplexissues.However,thisrecognitionnevertranslateditselfintowideapplication(Warren,2004;Zock&Rautenberg,2004).Oneexplanationisthatthetooltriestobridgecontrastingworlds–applyingananalyticalmethodtodealwithsocialproblems.Itusesasystemicapproachtogetagrasponissuesthatwillremainpartlyunknowableandunmanageable(Flood,1999).ThisgivesCLDstheiraddedvalue,butalsoleadstodiscomfort:forengineerstheyfeeltoofuzzy;for“peoplepersons”theyfeeltootechnical.NotonlydoesthisleadtoCLDsbeingunderused,italsoleadstotypicalpitfalls.Onepitfallisnotaddressingcontextcomplexity,whichhappenswhenconsultantsuseitasadiscussionaidbutdiscardanalyticalrigor–diagramsaredrawnasafuzzyvisualizationtoolforintuitiveinsights.Theoppositepitfallisnotaddressingprocesscomplexity,whichhappenswhenexpertslockthemselvesawayinapparentserviceofresearchrigor.However,aperfectdiagramrarelysufficestobringaboutchange.Itdisappearsintoadeskdrawerifpeopledon’tbuyintoitorifitdoesnotresonatewiththeirownunderstanding.

Thechapterdiscusseswaystocounterthesepopularpitfallsbypresentinglessonslearnedbasedonworkingwithsuchdiagramsoverthelasttwenty-fiveyears,bothcreatingtheminconsultancyprojectsandenablingotherchangeagentstodoso.Inthefirstpartofthechapter,technical“rulesofthumb”arediscussedtocapturesystemicdynamicsinaCLD.Afive-stepapproachisoutlined,explainedandillustrated–amethodthatissufficienttoenableevennon-experienceddiagrammerstogetgoing.However,diagrammingbecomesatrulypowerfultoolwhenpeopleareinvolvedinusingormakingthem.Inthesecondpartofthechapter,threecontrastingapproachesareoutlinedtodothis,differentbothinpurposeandintensityofparticipation.Eachoftheseinteractiveinterventiondesignsisillustratedwithacaseexample.Bothpartscanassistchangeagentstodesignachangeapproachgearedtoanyindividualcaseinawaythattakesfulladvantageoftheinstrument’spotentialtodealeffectivelywithtoughissues.Mystanceinthischapteristhatpowerfuldiagrammingrequiressufficientunderstandingofbothitstechnicalanditsinterventionaspectsandthatneitherisstraightforward.However,sufficientproficiencyallowsCLDstobeacriticalcomponentinanyconsultant’stoolkitfocusedoncomplexorganizationalchange.

WORKINGSYSTEMICALLY:

THETECHNIQUEOFCAUSALLOOPDIAGRAMS

Systemsthinkingisacontainerconceptforabroadspectrumofschools,conceptsandinstrumentsthathaveemergedsincethe1940s.Whattheyhaveincommonisthatthey(1)don'tonlyexaminethepartsbutalsothewholetounderstandhowsystemsbehave,and(2)examineinterdependenciesbetweenfactors,forcesandsuchlike.Earlyschoolsinthisrealmarecybernetics,systemdynamics,andopensystemstheory.Morerecentadditionsincludesoftsystemsmethodologyandchaostheory.Causalloopdiagramsstemfromthesystemdynamicsschool.Hardcoresystemdynamicistsoftenusethemincombinationwithstock-and-flowdiagramsandbehavior-over-timegraphs.Forthepurposeofthischapter,however,theseusesaresetaside:CLDsontheirownarealreadyveryuseful.

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Discerningfeedbackmechanisms(bothpositiveandnegative)isatypicalcharacteristicofCLDsandfindingthesehelpsexplainwhysomeissuestendtopersistdespitemanyeffortstoaddressthem.Thesemechanismscanbeinvisibleatfirstglance,becausecausesmaybefarremovedfromtheirconsequencesandthosecausescanbesubtleorhaveadelayedimpact.Causalloopdiagramscanbringthemtolightandhelpunderstandunderlyingdynamics,whichremainhiddenwheninterrelationshipsbetweenthemanyfactorsinvolvedareleftuncharted.Anothervalueofthediagramsisthattheycanbeusedtoidentifypointsofleverageforaddressingtheissuesathand.Isolatedattemptstobringaboutpermanentchangearedoomedwithoutsuchpointsofleverageasthestabilizingresistanceofdominantroutineseasilyneutralizesmostefforts.Integralchangeapproachesdonotfaremuchbetterastheytendtotargettoowideanarrayofaspects,spreadingthechangeeffortstoothin.Withinthiscontext,theassociatedinterventionscompetefortimeandmoney,andoftenwillevencontradicteachother.Findingpointsofleverageandmatchingthemtoafocusedsetofinterventionsconstitutethecoreofdevisinganeffectivechangestrategy(Caluwe&Vermaak,2003).

ToprovideanimpressionofaCLD,Figure12-1providesasimpletextbookexample,thesystemsarchetype“shiftingtheburden.”Thediagramshedslightonwhyseeminglystraightforwardfixescanbackfireandmakemattersworse(Senge,1990).ItalsoillustrateshowatinyCLDcantellacomplexstorymoreconciselythanatext.Thisrepresentsakeychallenge–CLDsbenefitfromintelligentsimplification–whichleadstoabalancingactincreatingeffectivediagrams.Theyneedtoberichenoughtocaptureunderlyingmechanisms,preciseenoughtospotleverage,butalsosimpleenoughsothatmostimportantdynamicsclearlystandout.

Figure12-1Asystemsarchetype

Thediagramconcernsanorganizationfacingmediocrestaffperformance,aggravatedbybusylinemanagersneitherspendingthetimenorhavingtheabilitytocoachstaffemployees.Itseemsliketheproblemcanbedealtwithintheshorttermbybringinginahumanresourceexpert,althoughoneextrapairofhandscannotaccomplishwhatawholegroupofmanagersmight.ThediagramshowsthatbringinginaHRexpertisasymbolicsolutionthatcanactuallypreventmanagersfromdoingwhattheyshouldhavedoneinthefirstplace,namelyspendingmoretimeandefforttakingcareoftheirstaff.Becauseofthis,thesymbolicsolutioncanmakemattersworseinthelongrun.Managers’developmenterodesastheykeepturningtoHRexpertwho‘fixeditlasttime’.Overheadcostrisewhilemanagers’effectivenessfallsandthepersonnelperformanceproblempersists.

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Such“ready-made”archetypesareusefulforreflectionpurposes;theypresentaquickandeasywaytospotfeedbackloops.Itisthemostpopularizeduseofcausalloopdiagrams.However,muchmorepowerfulistomakeandusediagramscustomizedforspecificsituations.Nostandardizedarchetypecandocomplexsituationsjusticeandbothinsightandactionperspectiveswillbelimitedasaresult.Moreover,customizedworkrightlyemphasizesthefactthatcausalloopdiagramsareneithergeneralizedtruthsnorpre-deterministic–theychangeovertimeandbetweenplaces.However,tipsonhowtocustomizethemarenotthataccessibleandtheassociatedliteratureisoftenoverlytechnical.Table12-1summarizesthemostrelevantrulesofthumbderivedforcreatingsuchdiagrams.

PRE Delineatetheissueanddiagnosefrommultipleviewpoints

1 Useyourgutfeelingtopickthetop10factorsoutofthefullrangeofdata.

2 Senseastoryline,drawloopsandfillinthegaps

3 Checkarrowsforcauseandeffect:‘moreofthis=‘more/lessofthat’

4 Walkthroughthediagram;redrawitasarecognizablesetofcircles

5 Deduceanddiscusspointsofleverage&monitoring.

POST TestingandusingyourdiagramtoaffectchangeTable12-1FiveStepstoCreatinganEffectiveCausalLoopDiagramPre-phase:DelineatetheIssueandDiagnosefromMultipleViewpoints

YoucanmakeaCLDaboutanything,butnotabouteverything.Ihaveseenpeoplemakeadiagramoftheirentirecompanywhentheissuewasmuchmorefocused,e.g.,sickleave.Thiscausesthemtobeoverwhelmedbymuchirrelevantdata,whichobscuresunderlyingpatternsduringthediagrammingprocess.Anoppositepitfalloccurswhenchangeagentschooseconvenientlimits(liketheirowndepartment)eventhoughtheproblemtranscendssuchboundaries.Senge(1990,p.67)referstothisas“dividinganelephantinhalf”andconcludesthat“youdon’thavetwosmallelephantsthen;youhaveamess.”Asystemcanonlybeunderstoodbystudyingitasawhole.Theissueathand–incombinationwiththeambitionlevelofthechangeagentsinvolved–definesareasonablesystemlimit.

Anotherprerequisiteistohavereliablediagnosticdatawithwhichtowork.Thisimplieshavingobservedandinterpretedthecasefrommultipleperspectivessoasnottomissimportantpiecesofthepuzzle.Onefrequentpitfalltobecircumventedhereisanunwanteddominanceof“hard”dataover“soft”data,astheformer(e.g.,structure,strategies,procedures,products)isoftenrepresentedindocumentsandeasilyspotted,butthelatter(e.g.,stories,conflicts,values,history,people)oftenholdthekeytospottingunderlyingpatterns.Thusitisimportanttotakesuchsoftinformationatleastasseriously.

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Step1:UseyourGutFeelingtoSelectaSetofKeyFactors AcourseparticipantoncecameupwithaCLDforhisowncaseinrecordspeed.Itwasaneatandsimpleone–sevenfactorsmakinguponebigloop.UpondiscussionhesaidthattheCLDnicelyrepresentedhisoriginalideasbutfailedtobringnewinsightorleverage.Thisoutcomeistypicalwhensomebodypicksfactorsbasedonaforegoneconclusion.Thoughsuggestedinafewpublications(e.g.,Goodman&Karash,1995;Shibley,2001),Iwouldargueagainstsuchapproachasitdefeatsthepurposeoffindingnewinterrelationships. AnotherwayofoversimplifyingistheinclusionofsolutionsinaCLD,suchas“implementationofthenewHRsystem”or“newmanagement.”Oftenthesearethecherishedanduntested“shoulds”ofoneofthediagrammers,ratherthanagroundedinterpretationofobservedevents.CLDsaremuchmoredescriptivethanprescriptive.Assuch,itworksbesttoavoidbeingoverlyrationalinselectingfactors,buttodosoongutfeeling–asensethatinsomewaythetop10factorsarecrucialwithoutyetknowingwhy.Thechallengeistopiecetogetherhowsuchseeminglyunrelatedpicksfittogetherintoastoryline.Thisforcesdiscovery.Itcanbehelpfultolabeltheselectedfactorsinacertainway:concise(1-5words),nounsratherthenverbs,variablesratherthanconstants(e.g.,no‘demographics’)andneutral(e.g.,no‘stupidmanagement’).Althoughsuchlabelingtipsintheliteraturemakesense,Ihaveseenpowerfuldiagramsflauntingthem,sothereisnoneedtobeoverlyconcernedaboutlabeling.Step2:SenseaStoryline,DrawLoops,andFillintheGaps

Groupssometimesgetstuckwhenlookingataselected10-20factors,notknowingwheretostartdrawing.Inaway,onecanstartanywhere;greatdiagramsareloadedwithloopsandtakealotofredrawingandfine-tuning.Howeverthisadvicedoesnotalwaysprevent(beginning)diagrammersfromdrawingmorefamiliarbutdysfunctionalshapes.Theseareafewtypicalones:1)the“tangledweb,”whenallpossibleconnectionsbetweenthefactorsaredrawn;2)the“wagonwheel,”whenpeopleputthefactortheyfeel“itisallabout”inthemiddleradiatingoutwardwithconnectionstoalltheothers;and3)thedisguised“onecause–oneeffect”diagram,whenallarrowscomefromoneendofthepaperandtheyallendattheother.Figure12-2isa(simplified)exampleofthelatter,madebyaCaribbeanproviderofamobilephonenetworktounderstandtheirpersistentcostoverruns.Thediagramfailstoshedanynewlightonthematterandinsteadjustreiteratedtheexistingbeliefthatgovernmentownershipwastoblame.

Whyarethesethreeshapessodysfunctional?Becausetheyalllackfeedbackloopsmeanttoexplainthesystemiccharacteristicsoftheissues.Itisthereforebesttohavediagrammersfocusonsensinganddrawingloopsrightfromthestart.Letthefirstpersonwithahunchofwherealoopmightbe,drawitasacircle,temporarilyforgettingabouttheotherfactors.Oftenthatcircleisincompleteandotherpeoplemaypitchintocloseit.Afteroneloopisonpaper,otherloopsshouldbeadded.Sometimespeoplehaveahardtimeclosingaloopwiththefactorstheyselected,eventhoughtheirintuitiontellsthemthatitshould.Thisisthetimetoaddfactorstofillinthegapsinthecircles.Itmightseemoddto“invent”them,butitisagoodwaytofind“hiddenfactors.”Limitedre-diagnosingcanlaterchecktheirexistence.Discoveryoffeedbackmechanismsisinawaythemostimportantpart

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ofthediagrammingprocess.Giventheintuitiveandcreativenatureofsuchdiscovery,itisbesttobuildonother’sreasoningfirstratherthancriticizerightaway.Thereisampleroomforscrutinyinthestepsthatfollow.SomepeoplefindithelpfultoputthefactorsonPost-Itnotessothattheycanbemovedaroundmoreeasily.

Figure12-2ACamouflagedLooplessDiagramStep3:CheckArrowsforCauseandEffect:“MoreofThis=“More/LessofThat”

Inthebeginning,peopleregularlymixupsequentialthinkingwherearrowsmean“firstthis,thenthat”withcausalthinkingwherearrowsmean“moreofthis,more/lessofthat.”Suchsequentialthinkingisalltoofamiliar–weuseitwhenwerecountapastsequenceofeventsorproposeaplanforthefuture.Thelattergenerallyresemblesastepwiseapproachlike:managementshowsclearcommitmentàobjectivesareagreeduponàprogrammanagementisputinplaceàimplementationtakesplaceàimprovedperformanceisrealized.

Agoodwaytoerasesuchsequentialthinkingfromadiagramistocheckifarrowsarecausal–doesmoreoffactorXleadtoeithermoreorlessoffactorY?Whentheanswerisnotclearlyyes,therelationshipisnotcausal,thearrowisscrappedandthediagramneedstoberedrawntofindhowtheloopsmightstillclose.Thisiswherewescrutinizeourintuitivelaborfromthepreviousstep.Itcanleadto180degreereversalsofsomearrows.

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Anotherwaytocleanupadiagramistofocusonsetsoffactorsthatarelinkedbyarrowsgoingbothways,implyingthattheyimpactoneanotherequally.Inthisinstance,ajudgmentcallisneededwiththedatainmindastowhatiscauseandwhatiseffect.Forinstance,does“jobpromotion”leadto“learning”ordoes“learning”leadto“jobpromotion”?Suchdecisionsareattheheartofexplicatingwhatonebelievestobetheunderlyingdynamicofanissue.Itisundesirabletohavethesamefactorpoppingupmorethanonceinthediagramasthisobscuressuchexplication.Othertipstoclarifycausalityinthediagramaretoaddthepolarity(shownas+or-)andvisualizedelayeffects(shownas--//à),asillustratedinFigure12-1.Asanexample,positivecausalitybetweena“personnelperformanceproblem”and“bringinanHRexpert”meansmoreofthefirst,createsmoreofthesecond.Inanegativecausality,moreofthefirst,createslessofthesecond.Diagramscan,however,bealreadypowerfulwhenforegoingtheselastdrawingtips.Step4:WalkthroughtheDiagram;RedrawitasaRecognizableSetofCircles Bythistimemostpeopleshouldhavearoughdiagraminwhichmostoftheselectedfactorsareincludedandsomeloopsaredelineated.Intheseroughdiagramstherearegenerallyseveralthingsthatdonotyetaddup.Walkingthroughthediagramandtellingthestoryasyougotoyourselforteammembersisagoodwaytospotthose.Therearethreebasiccluestoindicatewhatneedsmorework:

• Whereyougetstuckwalkingthroughthediagram:somearrowsaregenerallynotcausalatallorarepointinginthewrongdirection.Anotherreasoncanbethatthediagramconsistsofdisconnectedparts.ThenovelistIsabelleAllendepointedoutthatagoodstoryflowsnotbecauseoftheeventsbutbecauseoftheinterrelationshipbetweenthem.Sowhenyougetstucktellingthewholestory,youneedtorethinktheloopsandlinkseparatediagrampartsintoawhole.

• Whereyouneedalotofwordstoexplainafewarrows:youneedtoaddafewfactorstotellthestory.Thesameistrueforimportantvariablesthatpopupinyourstory,butdonotshowonpaper.Viceversayouneedtoreducedetailcomplexitybyscrappingfactorsinlongbranchlessstretchesastheyaddlittletothestory.

• Wherecausallinksseeminsufficienttoexplainwhathappens:youneedtoaddcausalconnections.Effectinsufficiencyreferstofactorsthat,countertoyourintuition,shownoorlittleimpactonotherfactorsinthediagram.Causeinsufficiencyreferstotheoppositewherethearrowsgoingintoafactordonotexplainconvincinglytheemergenceofafactor.Anexampleofthelatterwouldbe“unclearstructureàconflicts”whereyousensethatlackofcooperationskillsmightplayabiggerpartincreatingconflictsthanunclearstructures.

MatureCLDsforreallifecasesgenerallyhavemultipleloops.Badaestheticscan,

however,obscuresuchloops,whichthengetlostintheclutterofthediagram.Theartofdrawinggood-lookingdiagramsrequiresagoodeye,buttherearealsosomeartisticclues(e.g.,Moxnes1984).First,itisusefultoredrawtheindividualloopstostandoutascircles.Italsohelpstominimizecrossingarrowsandarrowsthatjourneyaroundthepapertodistantcousins.Secondly,reducereadabilityby“unidirectionalflow”througheachfactor.Thisway

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ofdrawingallowspeopletoseeinoneglanceeverythingthataffectsafactor(arrowscominginfromonedirection)andwhatitinturnaffects(arrowsgoingoutintheoppositedirection).Figure12-3illustrateshowthesestepscanmakeadifference.Thirdly,incomplicateddiagramsitcanhelpwhenseparatethemesoccupydifferent“corners”ofthediagram.Someauthorsalsoadvocatelabelingthetypeofloopaseither“reinforcing”(Ror+)or“balancing”(Bor-)asshowninFigure12-1.Sometransgressionsagainsttheseartisticrulesareunavoidable,butfortunatelystillallowformemorablefigures.Original‘messy’causaldiagramwherefeedbackmechanismsareobscured

Samediagram,redrawnandrestyled(Allfeedbackcirclesareshownhere)

Figure12-3ARedrawnCombinationShape(fourkeyconnectingfactorsmarked)Step5:DeduceandDiscussPointsofLeverageandMonitoring

Systemdynamicsproblematizesinterventionsfocusedonsymptomrelief.Thispitfallemergesinchangeeffortswherewedonotdiscriminatebetweenpointsofleverage(wherelittleeffortaffectssystemchange)andpointsofmonitoring(wherelittlesystemchangecanbefeltimmediately).Anaptmetaphortoillustratetherelevanceofsuchdistinctionishowpeopletakeabath–turningthetapisthepointofleverage,sensingthetemperaturewithyourhandisthepointofmonitoring.Switchingthesetwoaroundmakesbathingascaryanddifficultthingtodo.Inmanagementsuchconfusionisnotuncommon.Triggersforchange(e.g.,“conflicts”)ordesiredchangeoutcomes(e.g.,“entrepreneurialculture”)shouldgenerallyberegardedaspointsofmonitoringbecausemanythingsreinforceorganizationalcultureandcontributetoconflicts.Changeinasystemisreadilyexperiencedthere.However“implementingculturechange”orengagingin“conflictresolution”constituteslow-leverageinterventions.Wecandistinguishthesepointsinourdiagram:

• Steeringfactors:severalmorearrowsoutgoingthaningoing• Measuringfactors:severalmorearrowsincomingthanoutgoing• Ambivalentfactors:severalarrowsbothincomingandoutgoing• Autonomousfactors:littleornoarrowsincomingoroutgoing

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Evidently,thesteeringfactorsmakeforthemostlikelypointsofleverage,whilethe

measuringfactorsarebestsuitedtomonitorprogress.Ambivalentfactorsareproblematic.Onemightwanttousethemaspointsofleverage,buttheyareoftenhardtogetagriponasmanyotherfactorsinfluencethem.Such“influenceanalysis”(Probst&Gomez,1991;VanReibnitz,1988)helpschangeagentsescapetheirpreconceivednotionsofleverageandassesshowtomakeuseofthedynamicsofthesystem(seefigure12-4).Doingtheanalysismechanicallybycountingarrows,however,mayleadtofalseconclusionswhenarrowsareofverydifferentstrength.Isuggestalsotryingtoreasonhowthesteeringfactorscreatea“snowball”effectinthediagram.Whenthisreasoningdoesnotconvince,theCLDshouldbeadjustedbyscrappingweakoutgoingarrowsfromthesupposedsteeringfactors.Anyleveragenotyetcapturedcanalsoberectifiedatthispointbyaddingoutgoingarrowsandpossibleloopsthatmightstemfromthem.Sometimesacomplicationariseswhenastrongsteeringfactor(e.g.,demographicshifts)isoutofourcontrol.Insuchcasesitisapointofleverageintheorybutnotinpracticeasitisafactorthatescapesdirectcontrol.Thesteeringandmeasuringfactorscanbemarked(SandM)inthediagramforeasyreading.

CausalLoopDiagram InfluenceAnalysis InfluenceDiagram

Figure12-4InfluenceAnalysisPost-phase:TestingandUsingyourDiagramtoAffectChange

Whendifferentgroupsconstructadiagramofacomplexissue,theyoftencomeupwith(somewhat)differentdiagrams.Thismayleadtodiscussionsaboutwhichoneistrue.Inaway,noneofthemare–modelsarenotreality.Theyareawaytomakesenseofrealityandaresubjectivebynature.Doesthisimplythediagramsareallarbitrary?Idon’tthinkso.Somediagramscaptureunderlyingdynamicsofsystemsquitewellandleadtogreaterunderstanding.Othersdon’t.Somediagramsenablepeopletofindpowerfulactionperspectives.Otherdon’t.Inotherwords,thepragmaticusefulnesscanbetestedquitewellandusedtorefinethediagraminaniterativecycle.Iwouldsuggesttestingitinlessintrusivewaysfirstratherthanembarkingrightawayonafull-scaleimplementationprogrambasedonanintuiteddiagram.

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Afirstwayoftestingisbywayoffindingouttowhatextentthediagramcapturesunderlyingdynamics.Asimplewayisbynarratingthediagramtothepeopleinvolved,findingoutifitresonateswiththem.Oftentheyholddifferentpiecesofthepuzzle,soifitsomehowlinkstheirseeminglydifferentviewpointsitisagoodsignthatthediagramcapturesandconnectsdifferentsidesoftheissue.Amoreinvolvedwayisbygaming,whereconditionsarereenactedinalaboratorysettingbasedonthediagramtoseeifthoseinvolvedhavesimilarexperiencesasinthereallifecase.Computersimulationsarealsosometimesusedforsuchtesting.Theadvantageofgamingwithactualpeopleisthatisalsohasagreateducationalvalueaswell–theycanexperienceasituationinacompressedtimespanwithouttheriskofdoinganyrealdamage(Duke&Geurts,2004). Asecondwayoftestingisbyusingtheidentifiedpointsofleveragetotrytoaffectchange.Thebettertheinterventionswork,themorethis“proves”thediagram’saccuracy,thoughthisalsodependsontheabilityofthoseinvolvedtopulloffinterventionscompetently.Asmallwayoftestingisbyexperimentsinmicrocosmsinpeople’sownworkingenvironment.Insuchamicrocosmthesamedynamicscanbefoundasintheissueatlarge.Ifound,forinstance,thatintra-officetensionsatforeignembassiesbetweenlocalandexpatriatestaffwereagoodmicrocosmforthecross-culturalbarriersbetweenWesterndonororganizationsandtheirpartnersindevelopingcountries.Figuringouthowtomakeprogressinthatsmallsettingwasagoodpracticerunfortryingtoaddressitbeyondtheorganization’swalls.Testingonalargerscalecaninvolvecreatingscenariosand/oractionplanstoaddresstheissuethroughoutanorganizationorcommunity(DeGeus,1988;VonReibnitz,1988).Whentheassociatedinterventionshavetheimpactdesired,thisagainconfirmsthediagram.Ifnot,thediagramneedstobereassessed.Ofcourseinterveningmayitselfshiftthedynamicofthesystemandthusleadtoshiftsinthediagramintermsoffactorsandinterrelationshipsnewlyemergingordisappearing.Anydiagramisthusafeasiblerepresentationforalimitedtimeonly.

WORKINGINTERACTIVELY:DIAGRAMMINGASINTERVENTION

MakingCLDsandtestingthemareinterventionsintheirownright.Diagrammingis

notavaluefree,impactfreediagnosticexerciseafterwhichtherealactionbegins.Itcandisturbcherishedideas,empowerearlyadaptors,shiftpowerbalances,andsoforth.Itwillinevitablycreatecertainexpectationsandreactionsinitscontext,evenwherediagrammingisdoneintheexpertmodebyafewpeopleinisolation.Onlookersmightresenttheirexclusion,fearitsoutcome,critiquethemethodology,orregarditissomething“notinventedhere.”Inshort,diagramminghasanimpactontwolevels:1)thecontentlevelwheresystemicenquiryhappens,and2)theprocesslevelwherepeopleareinvolvedinacertainway.Basically,onedoesnotmakeCLDsonlyaboutsocialsystems,butalsowithinsocialsystemsandforsocialsystems(Vriens&Achterbergh,2006).Recognitionoftheimpactofprocesschoicesonthesocialsystemhasmadepeoplecritiquethedefaultexpertmodethatdominatedtheearlydaysofdiagramming,whereaffectedpartieswerescarcelyinvolved.Even(ormaybeespecially)aperfectdiagramrarelysufficestobringaboutchange.Itcaneasilydisappearinadrawer,becauseofpoliticalorcognitivedefensemechanisms

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(Argyris,1990).Fortunately,therehavebeencallswithinthesystemdynamicscommunitysincethe1970stoworkmoreinteractivelywithCLDsinordertoreapgreaterbenefitsfromthem(e.g.,Andersen&Richardson,1997;Lane,1992).ThiscaninspirechangeagentsbeyondthiscommunitytoincludeCLDsintheirinteractiveapproaches.

Lookingatitfromthisprocessangle,causalloopdiagrammingisnotoneintervention.Itismoreanumbrellatermcoveringwidelycontrastinginterventions–sometimesitcorrespondstopoliticalnegotiations,sometimestoalearningenvironment,sometimestoexpertadvice.Thetoolkit(thediagrams)mightbethesame,butthegoalsforwhichtheyareused,thewaytheprocessesaredesigned,thetypesofpeoplethatareinvolved,andthewayinteractionplaysarolealldiffer.Intheserespects,usingCLDsforteamlearningshowsagreatersimilaritywiththeuseofinter-visionordialogueinteams(wherenodiagramsareproduced)thanwithlotsofprojectsthatdoutilizediagrams.Similarly,inpoliticaldecisionmakingyoucanreplacetheinstrumentofCLDsmoreeasilywiththatofmediationthanyoucanswitchtoatotallydifferentstyleoffacilitation(e.g.,teachingorprovoking).ThesystemsdynamicsliteratureincreasinglydistinguishesbetweenthetypesofgoalsandstrategiesforwhichCLDscanbeusedinordertomakechoicesinthisregardmoredeliberate(e.g.,Vennix,1999;Vriens&Achterberg,2006).Thiscorrespondswithsimilareffortsinthechangemanagementliteraturetocreateamapandalanguageforcontrastingchangestrategies,eachbasedondifferentassumptions,focusedondifferentoutcomesandrequiringdifferentmethodsandskills(e.g.,Bennis,etal,1985;Caldwell,2005).

Inmyownwork,Ioftenuseadistinctioninfivecontrastingparadigms,eachdistinguishedbyadifferentcolor(deCaluwe&Vermaak,2003).ForconveniencesakeIwillclusterthesestrategiesintothreemainapproachesthatcanberecognizedinbothareasofliterature(Table12-2).Iwillbrieflycharacterizeeachofthethreetypesofchangestrategiesanduseacaseexampletoillustratehowcausalloopdiagrammingcanplayapartinbringingthemtolife. Typeofobjectives

achievedbydiagrammingTypeofinterventionsassistedbydiagramming

Rationalityorientedapproach

Robust,valid,situatedknowledge

• Scientificanalysis• Methodicconceptualization• Expertinput

Commitmentorientedapproach

Sufficientbuyin,coalitions,baseofsupport

• Giveandtake/fairexchange• Respectforeachotherpositions• Searchforcommonality,motivatingforall

Developmentorientedapproach

Increasedawarenessandexplorationbythoseinvolved

• Settingsforcollectivelearning• Dialogueandinquiry• Spaceforplayandexperimentation

Table12-2ContrastingChangeStrategies

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TheRationality-orientedApproach

TheemphasishereisonmakingasolidCLDintermsofcontent.Diagrammersmakeuseofawidearrayofinformationandinsights,butespeciallythatofexperts,toensurethat“reality”willberepresentedasaccuratelyaspossibleinthediagram.Theydotheirbesttoalleviateworriesabouttheincompletenessofthevalidityofdiagnosticinformation.Themainobjectiveistodecipherhowtheproblemfitstogetherandissustained.Thediagramneedstobeaspreciseandrobustaspossible.Experiencedmodel-buildersaregenerallytheonesconstructingthediagram–onlythendotheyfeelassuredthatthemostimportantfeedbackmechanismsareuncoveredandrepresentedinthediagram.Whenissuesarenottoocomplex,typicallytheresultismadeavailabletootherpartiesonlyoncetheanalysisisready.Diagramconstructioncanbefollowedbytestsandanalysestofurtherenhanceitsvalidity.Anyactionplanningpreferablyhasaresearchfeelaswell,forinstancebymakingandtestingscenarios.

Systemdynamicspublicationsonmethodsandtechniquesareinkeepingwiththisapproach(e.g.,Burns&Musa,2001;Wolstenholme,1992).Themorecomplexissuesbecome,participationwillneedtoincreaseinordertocreateagooddiagramaspiecesofthepuzzlearedistributedamongmanyandtheirobservationsandideashavetobetakenintoaccount.Amoreinteractiverationalempiricalapproachhelpstobringinadditionalinformation,interpretfindings,teststorylinesforresonance,orevencheckoutimplicationsinsmallmicrocosms.AUniversityCollegeinDemise Asanexampleofthisapproach,Iwascontractedbyauniversitytobacktrackhowoneofitscollegeshadlostitsmarketpositiondespitepreviousattemptstofigureoutthereasonsandreversethat.Theywantedtoknowwhatwasbehindthispersistentdownturn.Ifthesituationwassalvageabletheyalsowantedtoknowwhatstrategytofollow.Wesiftedthoughpilesofdataandheldmanyinterviewsbothinandoutsidethecollege.Itultimatelyresultedinscenarios(basedonaCLD)thatwereassessedonfeasibilityandwerepresentedinafinalreportwithrecommendations. Foralongtimetherehadbeeninternaldisagreementaboutcausesofandsolutionstothelossofmarketposition.Thereportwastoserveasthefinalword–a“Solomon’sjudgment.”Tobuildconfidenceinthatjudgmentamongthevariousparties,peoplehadagreedthatitshouldbebasedonexpertanalysesandknowhow.Thiswasreinforcedbythefactthatitwasasciencecollege,wheresucharational-empiricalapproachwaspart-and-parcelofeverydaywork.Therewaslittleinterestinaparticipativeprocessbecauseitwasfeltthattimewasrunningoutforthecollege.Itnowseemedmoreimportanttomakeareasoneddecisionsoonaboutitsfuturethantofacilitatedialogueswhereitsemployeeslearnedtoacceptandintegrateeachother'sperspectives,whichtheyfeltcouldalwaysbedonelater. Themostimportantsupportinginterventionsfocusedonensuringcommitmentbetweeneachphaseandhavingallthepartiesagreewiththeintermediateresultsbeforeproceedingfurther.Inessence,akindof“decisionfunnel”wascreatedwhereaconsensuswasbroughtcloserstepbystep.Thesephasetransitionswerethetensestmoments,where

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criticssearchedforerrorsintheanalysiswithwhichtheymightundermineanyconclusionscountertotheirownstandpoints.Intheend,thereportlaidthebasisforcollectivedecisionsandactions.TheCommitment-orientedApproach

Theemphasisinthisapproachliesongettingpeopleonboardtomakeachangehappen.Causalloopdiagramsareusedtopulldiverginginterestsandstandpointsclosertogether.Themainconcernisnotthattheanalysisisaccurate,butthatitisrecognizedandsupported.Onlywhenitresonateswiththoseinvolvedcanitformaneffectivebasisfordecisionmakingaboutwhatneedstohappennext.Orchestratedactionisconsideredvaluableinthisapproach;powerfactions,resistances,contrastingmotivations,andsuchlikearedeemedworrisome.Theassumptionisthatthepartiesconcernedcanonlyaccepttheviewsofothersiftheirownviewsaretakenintoaccount–andthesedifferentviewsshouldinsomewayberecognizedinthediagram.Thisappliesespeciallytotheviewsofthosewhoarefirmlyestablishedwithintheorganization.

Formingdiagramsthusisaprocessofnegotiationaboutmeaningsaimedatcommonality.Withoutthatcommonalitythereislittleconfidencethatanyimplementationwilltakeplace.Thisprocessofnegotiationcansometimeshaveapoliticalcharacterandfocusonkeyplayersatthetop,butoftenitwillalsobroadenandattempttorealizeasubstantialbaseofsupportthroughouttheorganization.The“baseofsupport”canhaveadoublemeaninginthatrespect(leadersand/orshopfloor).Inthesystemsdynamicsliterature,thecommitment-orientedapproachisrepresentedbythestrategicforum(Richmond,1993),modelsinthepolicyprocess(Greenberger,Crenson,&Crissey,1976),andsystemdynamicsforbusinessstrategy(Lyneis,1999).Withincreasingsocialcomplexityboththenumberofpeopleinvolvedincreasesandtheextenttowhichtheyfeeltheneedtobeheard.Ofcourse,comingtoacommonunderstandinganddirectionalsorequiresthemtolearntorespectwhereopposingpartiesarecomingfrom.Thechangestrategyshouldenticeandenablethemtodoso.ALeapinQualityataLargeServiceProvider

Consultantssupportedthetop75peopleofalargeserviceproviderinanalyzinganddecidingwhereservicequalitycouldtakea“leapforward.”Thiswasdoneinfourparallelgroups–threeservicedivisionsandonesupportdivision–intwotwo-daysessions.Duringthesesessions,collectiveambitionswereimaginedandexchangedforeachoftheeleventypesofservicethatthecompanyprovided.Groupwarewasthenusedtomapoutwhatenhancedorunderminedsuchserviceambitionsintheeyesofthepeopleintheroom.Theirstatementswerestructuredwiththesoftware,displayedonabigscreen,discussedandadjusted.

Themainaimwasnotarobustanalysis,neitherweretheconsultantsinvitedbasedontheirexpertiseonthesubject.Theideawasthattheparticipantsshouldhavethemostrelevantfactsandviewpointsbasedontheirpreviousexperiencetofigureouthowtoimproveservicequality.Tothatendthegroup’scompositionwasadjustedtoenhancediversity(e.g.,internalopinionleadersparticipatedalongsideseniormanagement).Eachsessionservedasakindofpressurecookertogetthemostinfluentialplayersinthe

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companytoagreewitheachotheronwhatdrivesquality.Thesupportinginterventionsweremostlydevelopment-oriented.Theyremainedlimitedasthe“pressurecooker”purposefullypreventedextensivequestioningofassumptions,viewpoints,andsoforth.

Thefindingsfromallthesessionswerebundledtogetherandlaterdiscussedwiththetop15executives.Thatdiscussionledintoanegotiationaroundthewayacompany-wideimprovementprogramwouldbesetup.Thissoundsmorelikeatopdownapproachthanitactuallywas,becauseallthecomprisingpartsofthisprogramwerebasicallythoughtupbythewidergroupintheprevioussessions,andtheimplementationwouldalsobechampionedandtailoredbythatgroupwithrespecttotheirowndepartments.TheDevelopment-orientedApproach

Theemphasisinthisapproachisonlearningandexploring.Peoplecanlearnquiteabitfromawell-presenteddiagram,buttheycanlearnmuchmorebytryingtopieceonetogetherthemselves.CreatingCLDsthusbecomesameanstoexchangeobservations,pointsofviewandmentalmodelsamongthoseinvolved.Thismutualenquiryservestomaketheseexplicitandclarifythemfurther.Withinthiscontext,changeagentsshouldpayattentiontothequalitywithwhichpeoplelisten,question,andreflect.Thegoalistounblockanylearningobstaclessuchasgroupthinkorcognitivedissonance.Themainconcernisn’tthattheanalysisiscorrectorthatpeoplereachaconsensus.Diversityisusuallynotseenasproblematic,butasfoodforthoughtandincentivefordialogue.Itenhanceslearningwithinandbetweengroups,whichshouldpreferablytranslatecontinuouslyintoexperimentation.Newinsightsleadtonewbehavior,andviceversa,inanincrementalprocess.Causalloopdiagramssupporttherenewalonbothends–youmakediagramstoincreaseinsightandexperiment“onthejob”totestthemonrealchallenges.

Newinsightsandnewbehaviorbothinevitablyinfluencethedynamicsintheorganization.Inthesystemdynamicsliteraturesuchanapproachcanbeseenin“modelingaslearning”(Lane,1992)andin“groupmodelbuilding”(Vennix,1996).Withincreasedcomplexity,thinkingandactingneedstobecoupledevertighter–issuescanonlybefiguredoutwhileaddressingthem,notbythinkingaboutthembeforehand.Thisimpliesthatagencymustbedecenteredtothosedirectlydealingwiththeissuesathand.Tothisend,adevelopment-orientedapproachenablesaspacetoplayalongsidethepressuretoperform.Empowermentisthenameofthegame.AMomentofTruthforaPollutingIndustrySector

Ataconferencewithrepresentativesfromanindustrysectorwithadismalenvironmentaltrackrecord,aninteractionpatternemergedsimilartothatofthe“tragedyofthecommons,”aclassicsystemarchetype(Hardin,1968).Aquarterofthegroupwasagainstenvironmentalmeasures,whiletherestfounditdifficulttomaketheirproducts“cleaner”becausetheyfearedtheywouldnotrecovertheextracostsifthebiggestpolluterscontinuedbusinessasusual.Stayingstuckinthiscollectivepatternwouldpredictablyresultintheindustry’sdownfallasaresultofeithergovernmentlegislationordisplacementbyeco-friendlyalternativesthoughtupbyotherindustries.However,thispredicamentfailedtoraisesufficientalarm.Thepennydidnotseemtodrop.DuringthenextmorningIsketchedthedysfunctionalinteractionpattern,checkeditwithacolleagueandfeditbacktothe

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group.Reactionsvariedfromshockandlaughtertodenial(thelattermostlyamongthestrongestpolluters),buttheviciouscycleatleasthadatlastbecomepartofthediscussion.Weproposedtodoasimulationthatsameday,basedonthetragedyofthecommonsarchetype.

Duringthatsimulation,thetypicaldynamicsemergedagain,life-size,despiteeveryone'sintentionsforthatnottohappen.Attheendofthedaythisrecurrencecontributedtoawillingnesstoexploreotheravenues,andthegroupstruggledbutsucceededtodeviseamoresustainablestrategy.Therepresentativesagreedtoadheretoitsfirststepsduringthenexthalfyearatwhichtimetheywouldconveneagainandmakefinaldecisionswhethertocommittoitsfullimplementation.Theprecision,proof,andperfectionofdiagramsplayedasubordinateroleinthiscase–itwasnotarationality-orientedapproach.Whatmatteredforemostwasthattheprocessopenedtheircollectiveeyes.Supportinginterventionswerelargelycommitment-oriented,focusedonpullingtogetherasanindustrysectorbehindanenvironmentalprogram.

Windowsandmirrorsareclassicinterventionsinadevelopment-orientedapproach.Windowsstandsformakingpeopleawareofnew(theoretical)perspectives;bylookinginthemirrortheybecomeconsciousofthe(practical)impacttheiractions.Inworkconferences,Iregularly(havepeople)usesmallcausalloopdiagramstoboththeseends.Thediagramshelptocapturehiddendynamicsinagroup’spracticeandallowsforcollectivereflectiononthem.Anynewperspectivesthatemergecanserveasastepping-stonetosteerthoseprocessesinamoreconstructivedirection.Thecaseillustratesthisprocessforasmallsetting,butdevelopment-orientedapproacheswithCLDscanalsobelargescale(e.g.,seeStoppelenburg&Vermaak,2009).Incaseswhereparticipantsconstruct,shareanddiscusstheirowndiagrams,thelearningimpactcanbeevenmoresubstantialasthisallowsparticipantstonotonlyharvestmoreinsights,butalsobuildsystemicthinkinganddiagrammingskills.

FiguringoutEffectiveChangeStrategies

Issuescomeindifferentshapesandsizes–arealitythatisfortunatelyalsotrueforapproachestochange.Thechallengeistoochoosewhatfitsthesituationbest.Isknowledgecreationthekeyorisitmoreimportanttohavebuy-infromthoseinvolved?Orperhapswhatmattersmostisempowerment?Choosinganapproachrequiresweighingtheprosandcons,becausesometimesthechangestrategytheorganizationisbestatimplementingisnottheonemostappropriatefortheissueathand.MarchandOlsen(2004)describethisasa“logicofappropriateness”versusa“logicofconsequentiality,”HereIwouldadvocateconsciouslyselectingandcraftingsuchachangestrategy.Inmostorganizations–andinmostdiagrammingpractices–approachesorientedtowardrationalityandcommitmentdominateoverthoseorienteddevelopment,regardlessofhowwelltheywork.Thisimbalanceshouldberectified,especiallyaroundcomplexissueswheredevelopmentapproachesoftenmakegoodsense.Itdoes,however,requireputtinginextraefforttosuccessfullypulloffalessfamiliarapproachgiventhatassociatedideas,interventionsorcompetencesarelessfamiliar.Withoutthisextraeffort,thereisarealriskofcreatingdisappointingoutcomes,whichonlyreinforcesbarrierstousingadevelopmentapproachinthefuture–asurewaytounderminecontingencythinking.

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Situationalchoiceforachangeapproachimpliesseparatingsuchprocessesandswitchingbetweenthem.Stickingtoanyoneapproachindefinitelyisnotanoption.Neitherisindiscriminatelymixingthemtogetherasthisundermineseachoftheapproaches.Anexampleofthismightbeif,forinstance,youmixapoliticalprocess(gearedtowardscommitment)withalearningprocess(gearedtowardsdevelopment).Inalearningprocess,participantsgainthemostwhentheyshowtheirweaknesses,askforhelp,experimentwiththingstheyarenotsogoodat,andsoforth.Inessence,people“puttheircardsontheirtable.”Bycontrast,inapoliticalprocesssuchbehaviorisgenerallydysfunctionalanddamaging,underminingpeople’snegotiatingpositionandmakingthemvulnerabletoattack.Insuchacontextkeepingyourcardsclosetoyourchestmakesmoresense.Suchcontrastsareabundantbetweenchangestrategies.Themoreyouhonor,useandmaintainsuchcontrasts,thebettereachoftheapproacheswork(Vermaak,2009).

This“separatingandswitching”can,inalimitedway,alsobeobservedinthecasevignettesprovidedinthischapter.Theleastintensivewaytoachievethisfunctionalwayofcombiningchangeapproachesisbyhavingoneoverarchingstrategybesupportedbyacontrastingone.Thishappenedinallthreecasespresentedabove.Sometimesittakesshapeasbriefcontrastingintermezzos,like“commitment”phasesinterspersedinthepredominantchangestrategyinboththeuniversitycollegecaseandthepollutingindustrycase.Sometimesthesupporttakesplacethroughasupportingrole,likesomelearninginterventionsintheserviceprovidercasetoassistpeopletoreallyheareachotherandlookforconnectionsbetweentheirideas.Themorecomplexthecasesare,themoreintensivethisswitchingbetweenstrategiesneedstobecomesoastoeffectivelyaddressmanydifferentaspectsoftheissueathand.ElsewhereIhavedescribedhowsuchrapid(paradoxical)shiftscanenhancetheimpactofcausalloopdiagramming(Vermaak,2007).

DealingproductivelywiththetensionsbetweencontrastingchangestrategiesisanintriguingtopicthatIonlytouchonhere,butiscrucialtolivingorganizations(DeGeus,1997)andbreakthroughinnovations(Vermaak,2009).Aschangeeffortsaregenerallycollectiveefforts,afirstprerequisitetoseparatingandswitchingisacommonlanguagetodistinguishdifferentstrategiesandwhatconstitutesthem–whichisanextrareasontointroducesuchdistinctionshere.

CLOSINGREMARKS

Theconsultancymarkethasshiftedovertheyears.Manyclientshavegainedknowhowaboutchangemanagementandarequiteabletotacklebasicchangesthemselveswithouttheaidofconsultants.Intimesofrecessiontheydoexactlythatinordertocutcosts.Amoresustainablebusinesspropositionforconsultantsistoprovideservicesthatclientsareasyetunabletoinsource.Thistacticalsomakessensefromanorganizationaldevelopmentperspectiveasitallowsconsultantstobuildclients’changecapacitytodealwithmorecomplexchange.Asanaddedbonusitcreatesastrongimpetustoinnovateourknowhow,ourservices,andourskillset.IbelievethatCLDprovidearobustmethodtodealwithcontentcomplexityandprocesscomplexitythatfitsthisshiftingroleforconsultants.Atthesametime,itisimportanttoemphasizethatCLDsarenotacureallforallchangeissues.

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Whenissuesaresimpleorrequirelimitedparticipation,notonlydoweasconsultantshavelessandlesstoadd,buttheCLDprocesstakesmoreeffortthanitisworth.

Anotherpointtomakeisthatcomplexissueshavetheawkwardtendencytoraiseanxietiesamongthoseinvolved.Thiscanleadtoareflextocircumventuncertaintieseventhoughtheyareintrinsictocomplexissuesandtotheinnovativeapproachesneededtoaddressthem.Takingontheexpertroleasconsultantplaysintothistrap.Themoreconsultantssuggesttheyhavetheanswers,themorethisseemstodischargeothersofresponsibilitiestofindthem(Gabriel&Hirschhorn,1999).Themoreconsultantssuggesttheyareespeciallycompetenttoimplementthem,themoretheeffortisoutsourcedtothem.Neitherisproductive.Ascomplexissuesareofteninterwovenwiththeprimaryprocess(es)ofanorganization,theyrequireactiveparticipationtoaddressthem.Temporarysetbacksandpitfallsarepartofthatprocessandevendesirableforpeopletofindoutwhatworksandtomasterwhatisneededtobringaboutlastingchange(Geschka,1978).Inevitablytheexpertmodesoonerorlaterdisappoints.Itaddstoparticipantsloosingfaithindealingwithcomplexissuesandleadstoconsultantsloosingtheircredibility.Suchdynamicsarepartofanyhelpingrelationshipandhandlingthemisattheheartoftheconsultancyprofession.Thesedynamicsplayoutespeciallystrongassoonasissuesmovebeyondourpersonalunderstandingandcontrol.

Insuchcasesthereisaneedtohavetwoconversationsatthesametime:oneaboutconstructivewaystoaddresstheissuesandanotherabouttheanxietiesthatemerge.French(2001)labelsthefirstas“positivecapability”andthesecondas“negativecapability”–andthenstateswearedoomedwhenwelackeither.Fortunately,causalloopdiagrammingcanassistboththosecapabilities.Positivecapabilityrequirescomingtogripswithcontentcomplexity.Thereisaneedfordiagnosticprobing,foruncoveringfeedbackmechanisms,anddeducingpointsofleveragetoaddresstheissue.Negativecapabilityrequiresaninteractive“holdingspace”wheretensionsandanxietiescanbeunderstood,filtered,andhandled(Hirschhorn,1988).Thisiswherelearningdipsandpoliticalfrictionsareaddressed.Thespaceis“contained”inorderforthemnottoeclipsetherestofthework(French&Vince,1999).Neitheroftheseprocessesarequickfixesandthediagrammingprocesshelpstoslowparticipantsdownsufficientlytogettogripswithboth.

Consultantsthatdealwithcomplexissueshavenochoicebuttoescapethe“knowitall”mindsetandembracetheroleoffacilitatingbothanalyticalrigorandinteractivesensitivity.Suchroleisaparadoxicalcombinationthatcanbequitechallengingforconsultants.However,itmightbetheonlywaytomakesenseofambiguoussituationsandpersistentproblems.Suchashiftinconsultants’expertidentityis,inmyview,hardlyviableifcapabilitiesandinstrumentationareincongruentanddonotsupportsuchashift.Causalloopdiagramsareagoodexceptionastheytooareabrainchildofcontrastingworlds.Whenitcomestoconsultingforchange,CLDshaveproventheirworthfordecadesinbridgingbothworlds.Whatremainsisformoreconsultantstogetovertheirvacillation,tobecomemoreskillfulinusingthem,andtobringouttheirfullpotential.Theaimofthischapteristolendahandintheserespects.

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