using communications to build influence: social media for clinicians and academics

WHO Collaborating Centre for Palliative Care, Policy and Rehabilitation Using communications to build influence Social Media Katherine Sleeman @kesleeman

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Talk given at Academy of Medical Sciences, London, #AMScomms workshop on Social Media for clinicians and academics

TRANSCRIPT

Page 1: Using communications to build influence: Social Media for clinicians and academics

WHO Collaborating Centrefor Palliative Care, Policy and

Rehabilitation

Using communications to build influence

Social Media

Katherine Sleeman

@kesleeman

Page 2: Using communications to build influence: Social Media for clinicians and academics

Twitter

Page 3: Using communications to build influence: Social Media for clinicians and academics

What’s the point of Twitter?

Page 4: Using communications to build influence: Social Media for clinicians and academics

What are the benefits of Twitter for clinical / academic careers?

Page 5: Using communications to build influence: Social Media for clinicians and academics

Page 6: Using communications to build influence: Social Media for clinicians and academics

Why to Twitter?1 to 7

Page 7: Using communications to build influence: Social Media for clinicians and academics

1. Learn

Page 8: Using communications to build influence: Social Media for clinicians and academics

2. Engage and Reflect

Page 9: Using communications to build influence: Social Media for clinicians and academics

3. Support and Network

Page 10: Using communications to build influence: Social Media for clinicians and academics

4. Promote

Page 11: Using communications to build influence: Social Media for clinicians and academics

• 1.4 million biomed/sci articles 2010-2012– (Haustein et al)

• 20% 2012 papers were tweeted about• Weak correlation btw tweets and citations

• Funders ask about SoMe / outreach

4. PromoteIs there any evidence of benefit?

• Tweets can reach journalists, decision makers, general public

Page 12: Using communications to build influence: Social Media for clinicians and academics

5. Challenge(and be challenged)

Page 13: Using communications to build influence: Social Media for clinicians and academics

6. Be entertained

Page 14: Using communications to build influence: Social Media for clinicians and academics

7. Opportunities

Page 15: Using communications to build influence: Social Media for clinicians and academics

Page 16: Using communications to build influence: Social Media for clinicians and academics

But I don’t have…

Time

Anything to say

Any followers

Page 17: Using communications to build influence: Social Media for clinicians and academics

How to start

• Set up an account

• Add your bio and photo

Page 18: Using communications to build influence: Social Media for clinicians and academics

How to start

• Set up an account

• Add your bio and photo

• First tweet – say what you do / who you are

Page 19: Using communications to build influence: Social Media for clinicians and academics

Things to consider

• Personal / professional• Anonymous?• Patient information• Mother / boss rule• Don’t drink and tweet

Page 20: Using communications to build influence: Social Media for clinicians and academics

Summary

• Twitter is a gentle way to engage• Potential for huge audience• Start by observing• You won’t be able to resist jumping in

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using communications to build influence: social media for clinicians and academics

Health & Medicine

summary twitter

benefits of twitter

point of twitter

gentle way

decision makers

palliative care

huge audience

biomedsci articles