using company websites to find company information
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Using company websites to find company information. Olivia Olivares James W. Miller Library. Locating the corporate website. Most companies in the United States will have two main websites: the consumer website and the corporate website. - PowerPoint PPT PresentationTRANSCRIPT
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Using company websites to find company information
Olivia OlivaresJames W. Miller Library
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Locating the corporate websiteMost companies in the United States will have two main websites: the
consumer website and the corporate website.
The consumer website offers information, and occasionally purchasing information, on the company’s products. It’s primarily a marketing vehicle.
The corporate website includes information on the company’s policies, employment information, social policies, and so forth.
The company’s consumer website can usually be located with a search for www.companyname.com. Like so: www.homedepot.com, www.pepsi.com, www.usairways.com.
This tutorial uses Coca-Cola as an example; however, almost all company websites are built on similar lines.
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This is a screen capture of Coca-Cola’s consumer web page. Note that the information provided is about Coca-Cola’s products, not the company.
At the bottom of the page is a link to the company’s corporate website: “About the Coca-Cola Company.” Most company consumer websites will have a similar link. Other names include “Investor Relations,” “About the company,” and so forth.
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Note that the URL has changed from “coca-cola.com” to “thecoca-colacompany.com.”
The corporate website includes information about internal company initiatives (sustainability, jobs/careers, and so forth), as well as information for prospective investors in the company.
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Under “Sustainability,” you’ll find links to webpages with information about Coca-Cola’s energy efficiency initiatives, community projects, sustainable packaging, and other social responsibility policies.
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Under “Careers,” you’ll find information on internships, open positions, the mission and values of the company, diversity policy, and other job-related information.
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Under “Investors,” you’ll find links to SEC filings, shareowner information, and corporate governance.
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Questions?
Please contact:
Olivia Olivares, business research specialistJames W. Miller Library
Saint Cloud State [email protected]
(320) 308-4822