Using design and emotion to create a data visualization product with impact 2013 Tableau Software Inc. All rights reserved. If your data viz was a product, would you spend your hard earned money (time) to purchase (look at) it? 2013 Tableau Software Inc. All rights reserved. A viz product should provide value based on user goals and context. Which shoe is the best? Git-R-Done!All I need are some tasty waves, a cool buzz, and I'm fine. Last Friday night. It depends on the goal Git-R-Done!All I need are some tasty waves, a cool buzz, and I'm fine. Last Friday night. It depends on the goal Git-R-Done!All I need are some tasty waves, a cool buzz, and I'm fine. Last Friday night. And the context Is this a good data visualization? 2013 Tableau Software Inc. All rights reserved. Product constraints When designing a product - your ability to create and communicate is limited by many constraints such as: Consumer - Level of understanding of topic - format of display (i.e. print, blog, variable screen resolutions, etc.) - project sponsors goals - timeline / deadline Data - availability - data quality - size Designer - Technology and materials available (i.e. Tableau, D3, Illustrator, etc.) - skill / creativity / design - emotion 2013 Tableau Software Inc. All rights reserved. Product constraints When designing a product - your ability to create and communicate is limited by many constraints such as: Consumer - Level of understanding of topic - format of display (i.e. print, blog, variable screen resolutions, etc.) - project sponsors goals - timeline / deadline Data - availability - data quality - size Designer - Technology and materials available (i.e. Tableau, D3, Illustrator, etc.) - skill / creativity / design - emotion 2013 Tableau Software Inc. All rights reserved. Doesnt this skew the data? 2013 Tableau Software Inc. All rights reserved. Ursus Wehrli "tidies up" works of art 2013 Tableau Software Inc. All rights reserved. Ursus Wehrli continued 2013 Tableau Software Inc. All rights reserved. Every act of communication is a translation. Sebastian Wernike Lies damned lies and statistics 2013 Tableau Software Inc. All rights reserved. No man's life can be encompassed in one telling. There is no way to give each year its allotted weight, to include each event, each person who helped to shape a lifetime. What can be done is to be faithful in spirit to the record, and to try to find one's way to the heart of the man... John Richard Briley 2013 Tableau Software Inc. All rights reserved. Emotion and Design Similar data, differing emotion and impact Ben Jones Similar data, differing emotion and impact Jerome Cukier Similar data, differing emotion and impact Periscopic Using design and emotion given constraints Fireworks, without the fireworks Original inspiration Dumb Ways to Die Schoolhouse Rock Just a disclaimer I am not anti firework! 2013 Tableau Software Inc. All rights reserved. First idea - using American and British soldiers being blown up Cartoons courtesy of Ray Yuen rayuen.com 2013 Tableau Software Inc. All rights reserved. Show body parts or injuries on the body? 2013 Tableau Software Inc. All rights reserved. New inspiration 2013 Tableau Software Inc. All rights reserved. Started to work on a comic book look and feel Who doesnt like some comedic gore? A little layout and color inspiration as well 2013 Tableau Software Inc. All rights reserved. Still playing with how to make the gore work 2013 Tableau Software Inc. All rights reserved. The final product. 2013 Tableau Software Inc. All rights reserved. Side by side comparison. 2013 Tableau Software Inc. All rights reserved. First draft was already made to have a Twitter look 2013 Tableau Software Inc. All rights reserved. The Voice There is a voice inside of you That whispers all day long, "I feel this is right for me, I know that this is wrong." No teacher, preacher, parent, friend Or wise man can decide What's right for you--just listen to The voice that speaks inside. ~Shel Silverstein 2013 Tableau Software Inc. All rights reserved. Some of the tweets. Trayvon MartinNSA 2013 Tableau Software Inc. All rights reserved. Some of the tweets. Anthony WeinerRoyal Baby 2013 Tableau Software Inc. All rights reserved. Jimmy Jet and His TV Set Ill tell you the story of Jimmy Jet And you know what I tell you is true. He loved to watch his TV set Almost as much as you. He watched all day, he watched all night Till he grew pale and lean, From The Early Show to The Late Late Show And all the shows between. He watched till his eyes were frozen wide, And his bottom grew into his chair. And his chin turned into a tuning dial, And antennae grew from his hair. And his brains turned into TV tubes, And his face to a TV screen. And two knobs saying VERT. and HORIZ. Grew where his ears had been. And he grew a plug that looked like a tail So we plugged in little Jim. And now instead of him watching TV We all sit around and watch him. ~Shel Silverstein 2013 Tableau Software Inc. All rights reserved. Working on getting that hand drawn look 2013 Tableau Software Inc. All rights reserved. Doing layout and custom work in Photoshop 2013 Tableau Software Inc. All rights reserved. The Final Product Using design and emotion can be effective in creating a data visualization product that had a strong impact and is therefore a success.