using design psychology for good and evil - ignite uxpa 2014

21
2014 Using Design Psychology for Evil Susan Mercer, Mad*Pow @susanamercer

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This was part of an IGNITE session at UXPA 2014 in London, called "Super Heroes and Super Villains: Using Design Psychology for Good (and Evil)". I describe a website where users are deceptively encouraged to sign up for junk mail using several dark patterns, and the company sponsoring the website makes money off of every sign up.

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Page 1: Using Design Psychology for Good and Evil - IGNITE UXPA 2014

2014 Using Design Psychology for EvilSusan Mercer, Mad*Pow@susanamercer

Page 2: Using Design Psychology for Good and Evil - IGNITE UXPA 2014

@susanamercer @MadPow

The Evil Villains

Evil Woman Evil US Corporation

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The Perfect Victim

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@susanamercer @MadPow

Eager Cavalier with technology

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Anticipating

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Desperate

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Scholarships!

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Evil Trap

Social Proof

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Application – Step 1

“Trust Me”

“Spam Me”Trick Question

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Application – Step 1

Misdirection

Disguised AdLooks like App form

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Application – Step 2

More ads = More $$$For Evil Corporation

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Application – Step 3

More Evil Ads!

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Application – Step 4Final Step

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Application – Step 4Another $!@% Ad

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Scholarship List

Hey $7,500!

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Scholarship Details

Friend Spam

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Result

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Moral of the Story

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@susanamercer @MadPow

Be Good, Not Evil

Wonder Woman

Evil Woman

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@susanamercer @MadPow

Be Good, Not Evil

Wonder Woman

Evil Woman

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@susanamercer @MadPow

References and Photo Credits• Names of Patterns: Darkpatterns.org• Screenshots: Fastweb.com • Photo Credits:• PPG Place: http://commons.wikimedia.org/wiki/File:PPG_Place_Pitt_04.JPG• HS Classroom:

http://en.wikipedia.org/wiki/Secondary_education_in_the_United_States#mediaviewer/File:Calhan_High_School_Senior_Classroom_by_David_Shankbone.jpg

• Teen with Art: https://www.flickr.com/photos/newtonfreelibrary/5595561792/ • Teen texting: http://en.wikipedia.org/wiki/Adolescence • Purple & white gowns: https://www.flickr.com/photos/ajschwegler/525742850/in/photostream/ • University of Chicago Campus: http://en.wikipedia.org/wiki/Leo_Strauss • One Thousand Dollars: https://www.flickr.com/photos/consumerist/876139647/ • $20 in plant pots: https://www.flickr.com/photos/59937401@N07/5857531897/

• Junk mail: http://www.blogs.stopjunkmail.org.uk/diary/index.php?/archives/2008/05.html • Sad Teen: https://www.flickr.com/photos/demibrooke/2386993730/ • One Million Dollars: https://www.flickr.com/photos/tront/2189343619/

• Wonder Woman: https://www.flickr.com/photos/62100938@N02/8200660248/