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Using Digital Tools to Engage Customers
Sara VerrilloDigital Media SpecialistAtlantic County Utilities Authority (ACUA)
WHY?
Customer Service
Education
Transparency & Good PR
Brand Differentiator
Thought Leadership
Recruitment
Traffic
WHAT?
Website
• User-Friendly • Responsive• Attractive Design• Updated Content
Engaging Website Attributes
Blogging
BLOG
Dive deeper into hot topics
• Become a thought-leader• Share your news• Great for long-form content• Great for SEO
Dive deeper into hot topics
Highlight LocalEfforts
Share Your Story
Social Media
• Still the most popular!• Share photos, videos,
articles, upcoming events• Create groups• Best for connecting with your
local community
Facebook Users
• 79% of all U.S. adults are on Facebook
Cons
• Your followers may not always see your posts
Facebook Groups
• Great way to connect with specific groups of people
• Ensures anyone in the group will see the posts you share
Atlantic County ObLITTERaters123 Members
• “Tweet” limited to 280 characters
• Use “hashtags” to search for and identify tweets
Twitter Users
• Reporters and news outlets
• Industry peers• National and local
Best For
• Connecting with peers, reporters
• Staying updated on news
Cons
• Feed updates so quickly• Character Limit
Instagram Users
• Image and short video platform
Instagram Users
Instagram Users
• Over 90% of users under the age of 35
Best For
• Connecting with younger audience
• Sharing behind-the-scenes photos or videos
Cons
• Can’t put live links in your comments
• The professional social media platform
• Online resume for individuals• Recruiting tool for companies
LinkedIn Users
• Professional organizations
• Industry peers • Future Employees
Best For
• Promoting your skills• Connecting with peers• Sharing updates or
industry news
Snapchat
• Record and sendshort videos/ photos
Snapchat Users
• 71% of users under age 34
Best For
• Sharing behind-the-scenes video
• Creating custom GeoFilters
Examples
GET STARTED
What You’ll Need
• Dedicated person or multiple team members
• Technical knowledge and creativity
• Smartphone or camera to take photos/video
Know What You Can Handle
• Decide which platform is the best for you and try that first
• Add others as you feel comfortable
CREATINGCONTENT
Items and FAQs
Engage residents – just ask!
Use the Calendar as a Guide
Use the Calendar as a Guide
Use the Calendar as a Guide
Videos
Experiment with short or live videos to explain processes
Connect with the Community
Follow community members, promote your profile name
Promote and Use Hashtags
Find & Share Industry News
Use hashtags for research, search
#recycling
Contests
Advertising
Facebook has greatest reach for
little cost
HELPFULTIPS
Always Remember to…
• Be relevant to your community
• Try something new, measure and reevaluate
• Recycle (content)
Resources
Photo Editing/Video:– Canva
– Picmonkey
– Adobe Spark
– GifLab
– VidLab
– iMovie
Scheduling:– Buffer.com
– Hootsuite.com
Other:– Government Social
Media Organization -GSMO.org
– Buffer social media blog
Connect with Us!
www.acua.comFacebook.com/ACUA.Green
Twitter.com/ACUA_GreenInstagram.com/acua_green