using facebook for business
DESCRIPTION
The basics of setting up a Facebook page for your business and how to populate it. Created for the Kildare Enterprise Board.TRANSCRIPT
Facebook for Business
•Show you how Facebook can help market your business online.
•Show you how to set up Facebook business pages and how to populate them
Today I’m going to
•Have set up a Facebook page
•Know how to invite people to Like your page
•Know how to post status updates, photos and links
•Decided on a basic strategy for your page
•Know how to find content for your page
By the end of the session you will:
Why use Facebook?
World
Facebook – 2010
•640million users worldwide = growth of nearly 83% in the last year
•250million users log in in any 24 hour period•1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted every 20 minutes in 2010
Ireland
•1.865,000 Irish Facebook accounts
•50% of the entire Irish population, over the age of 15 years, use Facebook
•That average Irish person spends 4hours 10 minutes on Facebook per month
Why use Facebook?
•77% of all Irish internet users use Facebook
Case Study Garrendenny LaneBlog – January 2008
“40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”
Case Study Garrendenny LaneBlog – January 2008
Case Study Garrendenny LaneTwitter – March 2009
Case Study Garrendenny LaneFacebook – September 2009
“…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.”
“I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”
“A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”
Case Study Garrendenny Lane
www.facebook.com/pages/create.php
Setting up your business page:
Setting up your business page:
Setting up your business page:
Setting up your business page:
Setting up your business page:
When you have 25 Likes: www.facebook.com/username
Logo can be as big as 200px x 600px
Setting up your business page:
How to get people to like your page:
Suggest to friends
While logged in as yourself
Click Suggest to friends on the right hand side of your page
Click on each friend you want to invite
Click ‘send recommendations’
How to get people to like your page:
Upload your mailing list
Click edit page on top right hand side
Choose ‘Marketing’ from the left hand sidebar menu
Click ‘Tell fans’
Click ‘send reccomendations’
How to get people to like your page:
Add a Like box or buttons to your website or blog
Include it on all your printed and marketing materials
*Provide good content*
Ask your friends to share
Insentivise it!
How to get people to like your page:
Run a contest
How to get people to like your page:
Encourage Interaction
How to get people to like your page:
How to post status updates, Links, and Photos
How to post questions
How to post photos
How to post links
Copy the full web address from the address bar in the web browser.
Click ‘Link’ on Facebook
Paste link in to box
Choose a thumbnail
Tell people why you are sharing it
How to populate your page - Planning
What is your page about?
What do you want to be known for?
What’s your story?
Who is your target market?
What else are they interested in?
How to populate your page – Finding content
How to populate your page – Finding content
How to populate your page – Use Facebook to blog
How to populate your page – Be creative
Notes – blog using Facebook
Slideshare – Share presentations like this one
Promotions – Run contests within the Facebook rules (premium)
RSS Graffiti – Import YouTube and Blog Feeds
Twitter – Allow Facebook to update Twitter
Pagemodo – Create a custom landing page
How to populate your page – Handy applications
Don’t post too often!
Linking Twitter stream to Facebook can be overload
Be Honest
Respond to comments
Facebook etiquette
•1 way to invite people to Like your page?
•How do you post a Link to Facebook?
•What tool can you use to find content to share?
Quick quiz
Email me: [email protected]
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: www.facebook.com/spiderworking
If you get stuck: