using facebook to generate leads
DESCRIPTION
This presentation was used for HK Marketing for Internet Domination. We take how businesses are successfully using Facebook to generate leads online and also apply how they work in Asia.This presentation given by Art Lee, Strategic Marketing Director for Asia's Internet Marketing Coach Limited.TRANSCRIPT
Using Facebook to Generate
Leads and Close Sales
Your Host: Art Lee
For: HK Marketing for Internet
Domination
Onlin
e E
vent
Form
at
Attendees will be Muted During Presentation During discussions all
will be unmuted Please Provide
Feedback on the Group + or -, so we can improve Please refer this Group
Oth
er
Inte
rest
ing
Gro
ups
Business Exchange Club
Business Networking and
Skills Building HK Social Media Current Social Media
Trends Flash Mob PartiesPersonal Development
and Social Networking
hongkongwebanalytics.
com webwednesday.hk
Who is
Art
Lee?
Experience 16+ Yrs IT Consultant
12 Years in Silicon Valley
U.S., 4 Years in Asia First Internet Venture
Summer 1992, 20K USD
Gross from Info Product
Business Owner since
1987
Ove
rvie
w
Understanding Behavior Make a Commitment
Getting Heard among
the Noise – Fans, Groups Power of Like and
Sharing Facebook Ads Business Intelligence
The S
oci
al
Feedback
Cyc
le
Use
Form Opinion
Talk
Awareness
Consideration
Purchase
HK
O
nlin
e
Usa
ge
Top Websites – All Categories
Polled 1.8M Hong Kong UsersHitwise Pty Ltd.
HK
O
nlin
e
Usa
ge
Top Social Network In Individual Asia
Pacific Feb 2010 (Age 15+ Home & Work)
Source: Comscore
Com
mit
to y
our
Mark
eti
ng Init
iati
ve
If you decide to use Facebook, commit to using
it and provide valuable
content without annoying
your friends or fans. Don’t need to update
everyday Have a purpose with every
post and track response
Fan Pages, if you hardly
post or post with no value,
people will stop following
you.
Hong K
ong
Know
n f
or
Word
of
Mouth
FB is all about word of
mouth Be careful, if you provide bad product
and services, people
will talk But who is actually listening to you
Unders
tand U
ser
Behavi
or
Targeted Content Groups Fan Pages Tune Out the Noise
Privacy Settings Lists Defined Updates
Subscriptions Mobile Usage Increase Limited Real Estate Feeds are Limited Challenge for Ads
Vir
al C
once
pt
1 x2 X4 16 256 65536
Noise
Cre
ate
Lis
ts
What Are Lists? A quick, optional way to
organize friends so you
can control what you see
in your News Feed and
post updates to specific
people. FB won't tell your
friends if you add them to
these three new lists: Close Friends Acquaintances Restricted Smart Lists
How
to U
se t
he
New
SU
BSC
RIB
E
Allows people to subscribe to your updates People are not friends
can subscribe to your
updates Can filter types of updates to follow
www.facebook.com/about/subscribe
The F
an P
age
Create a community Easy way for touch points
– customers, prospects
Spread the word to people who actually care
Make compelling to what
users want to hear about
Don’t post, just to post
Add value and have them
come back for more
Engage w
ith
your
Fans
Lead Generator - Don’t ask
them just to like, offer
something of value in return
Special Content, Discounts or
Contests Make use of FB apps like
Send to Friend Make page look like webpage
(tabs, landing page) Put in a shopping cart
Show part of your services/products and link
back to website
Caff
é H
abit
u
Prom
oti
on
Caff
e H
abit
u F
an
Page
Giv
eaw
ay
Café
Habit
u
Sam
ple
fro
m m
y 14
Year
old
Nephew
Gro
ups
Influence others Create a following based
on an interest Connect with prospects
based on the same concepts and ideas you
are selling Find groups with like
minded people who will
follow your group Promote each other’s
groups
Sam
ple
–
HK
Exp
ats
Gro
up
Profe
ssio
nal
Gro
up
The P
ow
er
of
Like
& S
hari
ng
Lots of sites are using
the Like and Share features to spread the
word FB Likes on Own website, social proof
Meetup platform sharing on FB and Twitter
Who E
lse L
ikes
this
?
Providing visibility and social
proof from people in your circle
Track
Who
Share
s –
Fan
Pages
Posting valuable information View shares to determine value
Asi
a E
xpat
Recommend, Share and it puts
into my FB News Stream also
Social Proof that others know
use the site.
Inte
gra
tion o
n
Websi
te
Likes and people you know
Exp
osi
ng S
oci
al
Proof
Using your Facebook Stream in
your WebsiteLink to Chris Mentor
Face
book
Ads
Guide to Facebook Adshttp://www.facebook.com/
adsmarketing/
Busi
ness
Inte
lligence
– Is
FB
Just
Pers
onal?
Find out about prospects, likes dislikes, who they know
Find out about your competition, follow their feeds and groups
Target people of influence Research, Feedback
FB is
a T
ool Find out how your
customers are using it
and target their behaviors to consume
information Trends will change Tools with change
Quest
ions?
Get Busy Doing orGet Busy Losing! Contact Art Lee at: Facebook.com/artglee
Twitter.com/artstribe Linkedin.com/in/artglee
Meetup.com/HKInternetMarketing