using google analytics effectively

Download Using Google Analytics Effectively

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Using Google Analytics Effectively

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  • 1. Using Google Analytics Effectively Presented by CrucialClicks.com

2. Ken Kelly CrucialClicks.com Chief Web Development Ofcer Email: kkelly@crucialclicks.com Twitter: @crucialclicks 3. Google Analytics Basics Denition Analytics is the discovery and communication of meaningful patterns in data Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimization web usage 4. Basics - Types of Analytics Onsite Visitors # of Pages Viewed Time on Site Popular Content Common Exit Pages Actions Completed Offsite Potential customer pool (search opportunity) Share of Voice (visibility) Commentary (reviews, social engagement) 5. Google Analytics 101 Terminology Proper Set-up Top Reports Turning Findings into Actions 6. Analytics Lingo Tracking Code JavaScript placed on each page of your site Tracking URL Web Address of the page on your site you want to direct visitors to + relevant marketing info Campaign Marketing initiative; Email Blast; Paid Search Ads 7. GA Dashboard 8. GA Dashboard 9. Audience Map Overlay New vs. Returning Languages Mobile Browser Capabilities 10. Audience 11. Audience 12. Audience 13. Audience 14. Audience 15. Audience 16. Audience Location 17. Audience Mobile 18. Acquisition Channels Direct Trafc Referral Trafc Search Engine Trafc (Organic) Keywords 19. Acquisition Overview 20. Acquisition Overview 21. Acquisition Overview 22. Acquisition Channels 23. Acquisition Referrals 24. Acquisition Search Engines (Organic) 25. Acquisition Keywords 26. Acquisition Keywords 27. Acquisition Keywords 28. Acquisition Keywords 29. Acquisition Keywords 30. Acquisition Keywords 31. Acquisition Keywords 32. Acquisition Keywords 33. Acquisition Keywords 34. Acquisition Keywords Theyre all branded 35. Acquisition Keywords 36. Acquisition Keywords 37. Acquisition Keywords 38. Acquisition Keywords 39. Acquisition Keywords On 18th October 2011, Google announced some big news for website owners. Going forward, when a search is made on a secure Google webpage and the result clicked, the search term would no longer be passed to the destination website. Instead, these visits would simply be grouped together in Google Analytics under the keyword "(not provided)". 40. Site Content ! All Pages Navigation Summary Landing Pages Exit Pages 41. Site Content All Pages 42. Site Content All Pages 43. Site Content All Pages 44. Site Content All Pages 45. Site Content Navigation Summary 46. Site Content Navigation Summary 47. Site Content Navigation Summary 48. Site Content Navigation Summary 49. Site Content Landing Pages 50. Site Content Landing Pages 51. Site Content Landing Pages 52. Site Content Landing Pages 53. Site Content Landing Pages 54. Site Content Exit Pages 55. Site Content Exit Pages 56. Site Content Exit Pages 57. Site Content Exit Pages 58. Site Content Exit Pages 59. Tying it all together 60. Tying it all together Make company decisions (e.g mobile) 61. Tying it all together Make company decisions (e.g mobile) See where your marketing efforts are working, or nd some low hanging fruit 62. Tying it all together Make company decisions (e.g mobile) See where your marketing efforts are working, or nd some low hanging fruit 63. Tying it all together Make company decisions (e.g mobile) See where your marketing efforts are working, or nd some low hanging fruit 64. Tying it all together Make company decisions (e.g mobile) See where your marketing efforts are working, or nd some low hanging fruit 65. Tying it all together Make company decisions (e.g mobile) See where your marketing efforts are working, or nd some low hanging fruit See how people identify with your brand and product 66. CrucialClicks.com Offers Search Engine Optimization Pay-Per-Click Management Website Design with Responsive Technology TenantConnect ReputationRepo Etc. 67. Special Offer For FSSA Members Self Storage Responsive Web Design! $495.00 (regularly $749.00) ! Call 888-894-0422 for details. Valid through 05/31/2014. 68. Special Thanks 69. Special Thanks 70. Special Thanks 71. Special Thanks 72. Tweet us @Crucialclicks Email me kkelly@crucialclicks.com Check out our site http://crucialclicks.com Download this deck http://cruclick.us/fssa-analytics Questions? 73. Thank You!