using google plus to grow your business
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Using Google+ toGrow Your Business
Ken Partain
Google+ for Business
What is Google+?Google+ LocalCirclesHangoutsCommunitiesEventsMeasuring Your Success
Google+ for Business
What is Google+?
Social Media? - Yes and No
Social Layer? - Absolutely!
Google+ for Business
The Social Layer
Gmail
YouTube
Maps
Adwords
Chrome / Chromebook
Blogger
News
Drive
Toolbar
Earth
Google+ for Business
Google+ Local
The Evolution of Google Places
Includes Company Information, Map, Hours, etc.
Customer Reviews
Social Engagement
Google+ for Business
Google+ Local
Choose Your Business Category
Local Business or PlaceProduct or BrandCompany, Institution or OrganizationArts, Entertainment or SportsOther
Google+ for Business
Google+ Local
Optimize Your Profile
Choose a great cover image and profile imageOptimize intro, links and contact informationConnect with your siteInclude links to other online profilesPay attention to your Hovercard as wellPhotos and Videos will show once they are shared
Google+ for Business
Circles
Can also be considered channels
Segregate audiences you want to share with
Segregate people and companies you want to follow
SEO Tip: Circle names are tags for people and companies in the circle
Google+ for Business
Hangouts
Video Chat with up to 9 friends
Can be recorded and uploaded directly to YouTube
Great for impromptu meetings, online demonstrations and customer service
Each Hangout has a unique URL
Google+ for Business
Hangouts
Recurring Hangouts set up as a future Event
Hangouts on Air live streaming to your Google+ profile, your YouTube channel and your website
Advanced Tip Lower Third
Google+ for Business
Communities
Similar to Google Groups
Can be public or private
Discussion categories for posts
Members can be moderated
Posts can't be shared with multiple communities at once
Google+ for Business
Events
Choose a theme
Syncs with Google Calendar
Schedule Hangouts for virtual events
Party Mode Adroid App for sharing event photos
Google+ for Business
Measuring Your Success
Social Reports in Google Analytics
Measure the impact of social media
Learn which social sources refer engaged visitors
Discover what your visitors are sharing and where
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Thank you!
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