using hootsuite in the classroom to teach social media measurement
TRANSCRIPT
![Page 1: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/1.jpg)
SOCIAL MEDIA MEASUREMENT: TEACHING WITH HOOTSUITE
@kfreberg
![Page 2: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/2.jpg)
@kfreberg
AGENDA▸ Introduction
▸ Overview of social media measurement
▸ Importance of social media measurement (challenges and benefits for educators)
▸ Overview of Hootsuite
▸ Exercises and Assignments using Hootsuite
▸ Q&As + Resources
![Page 3: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/3.jpg)
SOCIETAL CHANGE… IS NOW UPON HIGHER EDUCATION. NEW EXPECTATIONS OF TRANSPARENCY, DIALOG AND “RETURN ON INVESTMENT” ARE CHALLENGING UNIVERSITY LEADERS TO FIND NEW WAYS OF DEMONSTRATING THEIR INSTITUTIONAL
VALUE TO THOSE OUTSIDE OF ACADEMIA, EVEN TO THOSE WHO QUESTION THE VALUE OF A COLLEGE DEGREE.
Edelman Education Report 1.14.16
@kfreberg
![Page 4: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/4.jpg)
@kfreberg
WHAT IS SOCIAL MEDIA MEASUREMENT?The discipline that helps companies measure, assess and
explain the performance of social media initiatives in the context of specific business and communication objectives.
![Page 5: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/5.jpg)
@kfreberg
WHY IS SOCIAL MEDIA MEASUREMENT IMPORTANT?
There is a growing need in PR, Marketing, and Communication for students to have the understanding of listening, measuring, and applying data into strategies to facilitate conversations and formulate relationships with key
audiences.
Insights could drive ‣ Better informed strategies ‣ Promote ethical and proactive social care with customers ‣ Creative ideas for content marketing strategies ‣ Prevent issues that could translate into crises ‣ Improve relationships with key audiences ‣ Engage with customers to sustain long-term relationships
![Page 6: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/6.jpg)
CHANNEL CAPTURE LISTENING AND MONITORING CAPABILITIES
PRODUCT $$$ + DEPENDABILITY WITH SUPPORT CATEGORIZATION
RELIABLE CAPTURE THROUGH API CLEAR NAVIGATION + CONSISTENT USER INTERFACE
DOWNLOADABLE CAPABILITIES METRICS / HISTORICAL DATA / SPAM PREVENTION
TUTORIALS / CUSTOMER SUPPORT OPPORTUNITIES FOR COLLABORATION
EVALUATING TOOLS FOR MEASUREMENT FOR CLASSES
![Page 7: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/7.jpg)
@kfreberg
UNDERSTANDING SOCIAL MEDIA MEASUREMENT
BENEFITS CHALLENGES
Insightsintoaudiences Lotsofdata+Ethical/PrivacyIssues
Real-;mefeedbackandengagement Informa;onoverload
In-depthinsightaboutbrandconversa;ons,influencers,andnetworkanalysis LackofEduca;onandTraininginPrograms
Providesdatatoprovidetoseniormanagementaboutpowerofsocialmediaandword-of-mouthconversa;onviasocial
media.
Newservices&trendsinanaly;cs
![Page 8: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/8.jpg)
HOOTSUITE
![Page 9: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/9.jpg)
@kfreberg
HOOTSUITE‣ Leadingsocialmediamonitoringdashboard‣ Launchedinover500+universi2esworldwide‣ Programsinclude:Videolessons,cer2fica2ons,videos,worksheets,and
applica2onsofmonitoring,listening,andrepor2ngexercises‣ Rangeofproducts‣ HootsuiteHigherEduca2onProgram‣ Podium‣ HootsuitePro/Enterprise‣ HootsuiteCampaigns[Beta]
‣ Analy;cs‣ Lessons‣ InterviewswithProfessionals‣ Prac2ceExercises‣ Opportuni2esforPersonalBranding&ClientWorkforstudents
![Page 10: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/10.jpg)
![Page 11: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/11.jpg)
@kfreberg
USING HOOTSUITE FOR CLASSES▸ CLASS ASSIGNMENTS
▸ Personal Branding Audit
▸ Client Proposal
▸ Live tweeting events + report analysis
▸ Case Study for Brand and/or small business
▸ PROFESSIONAL ASSIGNMENTS
▸ Internship
▸ Practicum
▸ Campaigns Class / Capstone
▸ Freelance + Consulting Opportunity
![Page 12: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/12.jpg)
@kfreberg
MANAGING ONLINE PERSONA AUDIT ASSIGNMENT
![Page 13: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/13.jpg)
REFLECTION PAPER FOR HOOTSUITE
![Page 14: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/14.jpg)
@kfreberg
OTHER RESOURCES▸Hoot suite
▸Lessons, blog posts, & guides
▸Buffer
▸Best practices and resources
▸SproutSocial
▸Webinars + guides [analytics - http://ow.ly/Zzo3K]
▸RazorSocial
▸Best blog for latest tools for analytics + other social media
▸Spredfast Social Media Measurement White Paper [http://ow.ly/Zzof]
▸RazorTools [White Paper]
▸Delmondo White Paper for Snapchat Analytics
![Page 15: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/15.jpg)
@kfreberg
OTHER RESOURCES
▸@hootsuite
▸@buffer
▸@sproutsocial
▸@spredfast
▸@delmondo
▸@chriskerns
▸@iancleary
▸@nickcicero
▸@shonaliburke
BRANDS & AGENCIES TO FOLLOW FOR UP TO DATE MEASUREMENT &
APPLIED PRACTICES FOR SOCIAL MEDIA
PROFESSIONALS TO FOLLOW ON TWITTER
![Page 16: Using Hootsuite in the Classroom to Teach Social Media Measurement](https://reader031.vdocuments.net/reader031/viewer/2022022203/5876161e1a28ab306c8b6957/html5/thumbnails/16.jpg)
DELMONDO
The State of
Nick Cicero
Fall 2015
Snapchat Analytics
DELMONDO