using hootsuite or tweetdeck

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Launch & Learn Using Hootsuite or Tweetdeck ERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad Monday, June 17, 2013

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Do you use a variety of social platforms throughout the day? Wish you could view everything in one place instead of opening each social network separately? You can, and here are a few options available to you. This presentation covers the pros and cons of using Hootsuite and Tweetdeck to monitor your social media.

TRANSCRIPT

Page 1: Using Hootsuite or Tweetdeck

Launch & LearnUsing Hootsuite or TweetdeckERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad

Monday, June 17, 2013

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OverviewSocial Media Management Tools

hootsuite.com tweetdeck.com

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WHY?Why use this tool?

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HOOTSUITEBenefits | hootsuite.com

• Multi-Platform • Scheduling, RTs • Browser Access • Mobile | Desktop • Analytics • Collaboration

• Dashboard •Track Keywords •Track Searches •Create Lists

• Link Shorteners • Available Apps

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HOOTSUITEFree & Paid Options

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HOOTSUITEMultiplatform

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HOOTSUITEScheduling

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HOOTSUITEBrowser-Only

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HOOTSUITEMobile

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HOOTSUITEAnalytics

• Profile Overview • Engagement (Pro) • Comparison (Pro) • Custom Reports • URL Click Summary • Google Analytics

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HOOTSUITECollaboration | http://goo.gl/HO7hR

1. Create an Organization 2. Invite Members 3. Add Social Networks 4. Create Teams 5. Determine Permissions

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HOOTSUITEDashboard

• Profiles • Wall

• Lists • Keywords

• Searches • Mentions

• Messages • Favorites

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HOOTSUITESocial Media Management

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HOOTSUITEAuto Link Shortening

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HOOTSUITEExtend Hootsuite | https://hootsuite.com/app-directory

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HOOTSUITECons | hootsuite.com

• Ow.ly Shortener • $0 - 5 Accounts • FB EdgeRank

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TWEETDECKBenefits | tweetdeck.com

• Free • Unlimited Accts • Browser View

• Desktop Version • Schedule Tweets • Bit.ly URL

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TWEETDECKMultiple Accounts

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TWEETDECKBit.ly

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TWEETDECKCons | tweetdeck.com

• No Collaboration • Only FB, TW

• No FB Pages • No Analytics

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COMPARISONHootsuite vs. Tweetdeck

hootsuite.com tweetdeck.com

• Multiple Platforms • Web Interface • Analytics • Tweet Scheduling • Team Collaboration

• Twitter & Facebook • Web or Desktop • No Analytics • Tweet Scheduling • No Collaboration

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RESOURCESAdditional Resources

sproutsocial.com

sendible.com

grabinbox.com

bufferapp.com

commun.it

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Launch & LearnUsing Hootsuite or TweetdeckERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad

Monday, June 17, 2013