using innovation games to find out what customers want


Today’s agenda:• Overview regarding the power of Innovation Games• Introduce one of my customers, MyFearZapper, and the problem we would like to solve using one of the games• Play one of the games to demonstrate effectiveness


Goal for today’s session:• Learn through case studies and hands-on play about the power of games

Objective for today’s session:• Help you harness the creativity of your biggest fans – your customers


• Innovation Games® founded by inventor Luke Hohmann

• Premise: human beings are hard-wired to express themselves and interact with each other through play


Problem statement:• You can just ask your customers what they want

• Customers don’t actually know what they want before they see it


Solution statement (aka: figuring out what customers want through the Games):

• Learn how your customers define success

• Clarify exactly how and when customers will use your product or service

• Understand where your offerings fit into your customers’ operations


Solution statement (aka: figuring out what customers want through the Games):

• Discover what customers don’t like about your offerings

• Increase empathy for the customers’ experience within your organization

• Uncover unspoken needs and breakthrough opportunities


Spider WebShow and TellRemember the FutureMe and My ShadowPrune the Product TreeGive Them a Hot TubProduct BoxThe ApprenticeBuy a Feature20/20 VisionSpeed BoatStart Your Day


Spider Web


• Customer & subcontractors stay separate, best they don’t interface• Some subcontractors become customers & are also great referral sources• How many customers realize that a subcontractor has so many touchpoints?• Would be useful to try this exercise w/a potential project to demonstrate the complexity a customer would face if they went p&s route

Spider Web


Prune the Product TreeGoal: Shape Your Product to Market Needs• Thick limbs represent major areas of functionality within your system. • The edge of the tree – its outermost branches – represents the features available in the current release.• Write potential new features on several index cards, ideally shaped as leaves.

http://innovationgames.com/game_view/instant_play/IOVG2QF02AVKL110HUZUHL4MLAGC5YKR


Prune the Product TreeWhy It Works• Features vary in importance.• And, sometimes too little effort behind the features that are needed to complete the product. • Customers provide input into the decision making process in a holistic manner.

http://innovationgames.com/game_view/instant_play/IOVG2QF02AVKL110HUZUHL4MLAGC5YKR


Product BoxGoal: Identify the Most Exciting Product Features• Customers design a product box for your product that represents the product that they want to buy.

• You’ll learn what your customers think are the most important, exciting features of your product or service.


Product BoxWhy It Works• Customers want to believe that they’re buying products or services to solve their problems • Customers may not be able to articulate the problems that are driving the purchase of your products

• Product Box gives customers a way to tap into these deep needs and express them when they are selling their product back to us.


Product Box


Speed BoatGoal: Identify What Customers Don’t Like About Your Product or Service

• You can ask your customers what’s bothering them in a way that lets you stay in control of how complaints are stated and discussed.

• You’ll find fresh new ideas for the changes you can make to address your customer’s most important concerns.


Speed BoatWhy It Works

• Few customers are genuinely “against” you or your product, the reality is that they want to succeed in using your product.

• Speed Boat creates a ‘safe’ environment where customers can tell you what’s wrong.

• Gives customers an opportunity to reflect on what is genuinely most important.


Speed Boat - How to Play the game…Introducing…Andrea Brady


If you want more information about Innovation Games –

Email me: [email protected] me at 513.373.6972

or visit www.innovationgames.com

THANK YOU!

mailto:[email protected]

http://www.innovationgames.com/

using innovation games to find out what customers want

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