using linkedin to generate business
TRANSCRIPT
Using LinkedIn to Generate Business
April 3, 2015
Paul Stonier | www.paulstonier.com | 607-358-5199
Agenda
Connections
Groups
Publishing
Company Profiles
Advertising
Connections
Building a network
Connect with Potential Customers & Peers
Why build a network?
Get them in your digital rolodex
Get yourself in theirs
Strategic placement in their search results
Expanding your potential connections (friends of friends)
Increasing your audience for publishing
Why build a network?
How do you build your network?
Existing email connections
People You May Know
Search by Title, Industry/Company, Location
How do you build your network?
Pointers
Completeness of your profile
Custom message when connecting
Avoid being spammy
Cautions
Connecting too many people too quickly
Start with your closest personal connections and expand
Try to focus on people with a large number of shared connections
Be aware of the intentions of people requesting to connect to you
How do you build your network?
How do you build your network?
Groups: Why?
Opportunity to demonstrate expertise while bringing value to others
Targeted Communications
Distribution Channel
Groups: How?
Search for groups of interest
Elmira Corning Area Marketing Professionals
Binghamton & Southern Tier NY Business Community
Create a group and build community around a topic
Focus on providing value rather than promotion
Publishing
Post to the News Feed Post to Pulse
The News Feed
Pulse
Pulse
Company Profiles
A home for your business’ contact info & updates
Connected back to people’s profiles
Advertising happens from the Company Profile
Advertising
https://www.linkedin.com/ads/
Extremely targeted (by location, company, job title, industry, etc)
Pulse
Pulse
Pulse
Pulse
Pulse
