MY PERSONAL BRAND—

Using Media, To Mediate

“First, have a definite, clear, practical ideal; a

goal, an objective. Second, have the

necessary means to achieve your ends;

Third, adjust all your means to the end.”

-- Aristotle

My goal is to use different mediums of media to mediate.

I intend to use my education and experience to provide a unique perspectives and ultimately creative solutions to breaking down

communication barriers.

Public relations gives us both the tools and the stage to reduce gaps between different peoples, products, and audiences.

I want to maximize this to its full potential.

“Change is the law of life. And those who look only to the past or present are

certain to miss the future.”

-- John F. Kennedy

Objectives.

• To disseminate my message that change is in fact possible

• To increase the awareness of my professional online presence

• Determine which tools will most help me and perfect them

• Challenge the status quo

• Evolve with changing technologies

• Succeed

Strengths Weaknesses

• Strong communicator•Varied experiences in this field•I am committed•I am passionate about this cause•Strategic thinker•Fluent in another language•Motivated

•Issues in communication between two peoples, especially those with great animosity towards each other, has plagued nations forever.• Many lack access to the proper communication tools and are skeptical of the process•Strong movement suggesting too much damage has been done. •I am passionate about too many things.

Opportunities Threats

•New field•Room for growth•Ripe for change•A multitude of tools•Communication is always necessary

• New threats to the communication process• Means of communication can constantly be outdated•Two parties will only communicate directly as a result of the means of social media

Channels.

Blogging.

[the added value of the “e”]

“…In beginning this blog, I am embarking on quite the adventure. As a student of Public Relations, I am constantly being exposed to the world around me through a different lens. I am incredibly excited. I have fallen in love with PR. It somehow manages to mix everything I love- people and politics, reading and writing, questioning and then solving. For a girl with too many passions and an itch to travel, I finally feel comfortable staying in the same place. Each day presents a new adventure, challenge, and of course, a brand new way to communicate with each other. In case my BBM wasn’t working, my e-mail wouldn’t log-in, if I couldn’t text, write, call, tweet or sign, the world of blogging now exists. 

To combat my fears of opening myself up to the world

I'm jumping in head first. Here we go…”www.lwalte.blogspot.com

@LeahWalters

Key Messaging.

• Using media, to mediate.

• Public relations can be used to shrink gaps– between populations, consumers, and the global audience.

• Communication in a whole new light– direct, effective, and efficient.

“If you have built castles in the air, your work

need not be lost; that is where they should be. 

Now put the foundations under them.” 

-- Henry David Thoreau

Strategies and Tactics.• Gain the necessary foundational knowledge of the

field and the available tools.• Post relevant blog entries• Break into new industry• Create reputation as an effective communicator • Increase blog traffic• Volunteer/Intern in the field • Meet with professionals • Continuously evaluate and remodel my personal

brand• Focus my professional direction• Become an active member of professional

associations• Utilize means of social media• Update linkedin profile• Network via Twitter• Position myself as capable, educated, committed

and passionate.

“Part of the issue of achievement is being able to set realistic goals, but that's one of the hardest things to

do because you don't always know exactly where you're going

and you shouldn't.”   --George Lucas

Critical Path.

Through my time in this program, I will continue to increase my online presence and maximize

the tools I am given.

By the time I graduate, I want to have a focused career goal, a strong online presence, a loyal

following on my blog, twitter followers from various fields, direct communication with

industry leaders, and a plan of attack.

Mentor.To help me develop my personal brand, I thought about what my dream

job would be. Though it may be different by tomorrow, I decided my dream is to work in the media department of an embassy. I googled it and came across Melissa Grosser, the director of public affairs at the

Israeli Consulate in Toronto. I got in touch with her and the rest is history…

She is now my mentor and an incredibly helpful resource in this field. She reviewed my personal brand with me. Melissa gave me advice

about how to best position myself and who I should be making connections with now. I value her opinion tremendously as she

graduated from this very program and has been incredibly successful. I hope to continue to meet with her and work on my personal brand

together.

Brand Positioning Statement

My online brand presence will provide a unique perspective on how to use

media in mediation. As political divides continue to grow deeper, our means of

communication is increasing.

I want to use these means to spark dialogue, overcome barriers and

resolve conflict.