using multimedia to advance your research
DESCRIPTION
Creating video and Web explanations of research not only enhances the public's understanding of science and technology; it also brings scientists practical benefits, such as content that helps funding agencies and legislators advocate for research budgets. And more personally, it teaches scientists an invaluable "visual vernacular" that they can use to enhance their communications with key audiences, including their colleagues, donors, institutional leaders, and students.TRANSCRIPT
Using Multimedia to Advance Your Research
byDennis Meredith
Presented at AAAS meeting February 21, 2010
References and resources available atwww.ExplainingResearch.com
Value of scientific visualization
Click here to view the animations
“Say cow, see cow”
Cow
“Presenting Effective Presentations with Visual Aids”OSHA, 1996
Heard Seen Heard & Seen0
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Retention of Information
“Presenting Effective Presentations with Visual Aids”OSHA, 1996
Heard Seen Heard & Seen0
10
20
30
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10%
35%
65%Percent of Information Retained
Hazards of being monotextual
Use short text
• OK for talking points• Reads quickly• Seven items or less• “Parallel recognition” reading model
The plraaell lteter rgctenooiin mdeol eplxnais why you can raed tihs stnecene slrsrginupiy wlel, eevn tguhohg olny the fsirt and lsat leertts of the lgnoer wdros are in oderr.
But longer text creates a logical problem and a distraction: logically It is unnecessary for me to read this text to you, because you’re perfectly capable of reading it yourself. Right?
On the other hand, if I’m saying something else while you’re trying to read a substantive amount of text on a screen, there’s a perceptual left-brain overload that compromises communication.
Employers want communicators*
1. Communication skills (“verbal and written”)
2. Strong work ethic3. Teamwork skills4. Initiative5. Analytical skills
*Job Outlook 2009, National Association of Colleges and Employers
Credit: Felice Frankel, from “Envisioning Science”
Credit: Luc Benard
Credit: Luc Benard
Is Blogging for You?
Why not to blog
• Takes time• Makes you a public figure• Could compromise advancement• Outdated opinions persist• Premature publication danger
Why to blog• Teaches accessible writing style• Gives instant feedback on ideas• Raises professional profile• Creates community• Broadens contacts• Documents discussions• Encourages participation
Is Twitter twaddle? Is Facebook frivolous?
Science centers: What’s in it for you?
Teaches you communication technologies
Teaches you two-way communication with new audiences
Synergizes your research communications
Gives you positive public exposure
It’s fun!
Science video syndicators
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