using new media and storytelling to deliver your … · 2017. 5. 2. · using new media and...

USING NEW MEDIA AND STORYTELLING

TO DELIVER YOUR MESSAGE

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwio_v-ahZTNAhWHHT4KHUKFBVsQjRwIBw&url=https://en.wikipedia.org/wiki/File:Transurban_logo.svg&psig=AFQjCNGr-f7fL0rX6bUV5KfGCB996tnKNw&ust=1465324477723852

MANAGED LANES: Communication Challenges

USING REAL LIFE STORIES TO DRIVE VALUE MESSAGE


In 2015, time spent on social media overtook

time spent watching TV for the first time everFlurry Mobile, 2015

69% of Millennials list Facebook as a source

for news and primary source of information Christopher Newport University, December 2015

51% of 495 and 95 Express Lanes customers

are MillennialsKRC Research, Fall 2015


MOBILE & TABLET


SOCIAL MEDIA

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi5iebCj4fOAhUFyj4KHcPMDzcQjRwIBw&url=http://logok.org/facebook-logo/&bvm=bv.127521224,d.eWE&psig=AFQjCNFCfyxHzwSSrhHzRQxKk7ljeWe32Q&ust=1469278615976382


CONTENT DEVELOPMENT

Visual attention span:

People don’t read anymore,

they scan

Type of content generating

most engagement


“SNACKABLE” CONTENT


using new media and storytelling to deliver your … · 2017. 5. 2. · using new media and...

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