using other people’s ideas!

Using other people’s ideas! Jane Purdie Libraries Inspire Marketing Officer

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Presentation to CLIC libraires in Cardiff on 29th May 2012

TRANSCRIPT

Using other people’s ideas!

Jane Purdie

Libraries Inspire Marketing Officer

How do you like your eggs …?

• A simple 7 step toolkit for creating strategic marketing plans that really work

• Kay Grieves

Customer Services Manager

University Library Services

University of Sunderland

Meet the Biblis

Refurbishments

http://librarywales.org/stafftoolkit/marketing/marketing-messages/boywiz-messages/

http://librarywales.org/stafftoolkit/marketing/marketing-messages/broadband-messages/

http://librarywales.org/stafftoolkit/marketing/marketing-messages/exams-messages/

http://librarywales.org/stafftoolkit/marketing/marketing-messages/borrow-messages/

Training

• Innovations, mentioned earlier

• User focus training

• Change Management

• Bringing Marketing to Life

• Academic Marketing Day

• Social Media Training

Strategies & Plans

• What we are doing?

• What has been done in the past?

• What the big picture is?

Photobank

Reading & Literacy

• Reader Development Grants

e-books

• Railway stations• Posters• Leaflets• Pop up Banners• PR• Online• Social Media

Helping each other!

• Press releases

• News stories

• Facebook/Twitter

• Marketing champions

• Sharing ‘best practice’ (and worst practice)

Check us out…Welshlibraries

LlyfrgelloeddCymru

@WelshLibraries

@LlyfrgellCymru

WelshLibraries

www.librarywales.org

www.librarywales.org/stafftoolkit

Username: librarywalesorg

Password: 01staff

Thank you

[email protected]

01978 298861

[email protected]

01978 298862

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