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TRANSCRIPT
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Using Passive Mobile Positioning Data in
Tourism and Population Statistics
Laura Altin, Erki Saluveer, Margus Tiru
Positium LBS, University of Tartu
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We deliver insights from mobile
Big Data!
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Meaning of place – role of person
Permanent resident
Temporary resident (de facto population)
Domestic visitor
Foreign visitor
Transit visitor
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Population statistics: Põhja-Tallinn district
During day During night
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population
workers
Inhabitants
workers
zones
districts
Mo Movements between zones
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20.08.2013 -
Robbie Williams
concert
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Transit visitor
Foreign visitor
Domestic visitor
Temporary
resident
Permanent
resident
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Transit visitor
Foreign visitor
Domestic visitor
Temporary
resident
Permanent
resident
First-
timers
Repeat
visitors
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Transit visitor
Foreign visitor
Domestic visitor
Temporary
resident
Permanent
resident
Trips with
overnight
stay
Same-
day visits
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Example: Bank of Estonia
(BoP)
4x faster
2.5
x more
cost-
efficient
100
% less burden
on tourists
200
x sample
size
12x countries
breakdown
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Laura Altin [email protected]