using photographs to promote your school

Using photographs to promote your school

www.PromoteYourSchool.co.uk // 020 7404 3400www.PromoteYourSchool.co.uk // 020 7404 3400

Well used photographs can instantly communicate a day in the life snapshot of your school.

Photographs help to tell the story of life in your school.

www.PromoteYourSchool.co.uk // 020 7404 3400 109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH

Photographs can capture life in every part of your school, all its features, displays, and facilities as well as the pupil’s enjoyment of them. Photographs convey more meaning and feeling than words alone – small details will fi lter through from a single look. Photos can provide a 360 degree view of life in your school.


Photographs convey more meaning and feeling than words alone

Photographs cut through language barriers making your school accessible to all.


An instant positive impact

Professional photographers are highly skilled in bringing the best out of the subject matter to ensure the photographs have the maximum impact.

People looking at your prospectus and website will make an instant judgement of whether they like what they see or not. Well taken photos can help ensure this judgement is a positive one.


Photographs of day-to-day life, events, activities and achievements of your school in newspapers, on your website, in emails and on social media will help build up peoples opinions and knowledge of you. Good PR is an effective way to gain the attention of prospective parents.

Build on yourreputation

www.PromoteYourSchool.co.uk // 020 7404 3400 109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH

Investing in professional photographs means you have a quality image library to use repeatedly over various media, including your website, prospectus, emails, newsletters, posters, wall art, slide shows, lessons, presentations at parents evening, open days and tours. If used in this way they are a cost effective way to promote your school on many levels.


Investing in professional photographs means you have a Investing in professional photographs means you have a quality image library to use repeatedly over various media, quality image library to use repeatedly over various media,

Photographs can be used across various media

Tips for a successful photoshoot

• Brainstormayearinthelifeofyourschool-whattopics/event/activitiesoccur?

• Planthedaycarefullytoensurethatphotographerhasampleopportunitiestoreallycapturetheethosofyourschool.

• Pre-arrangeforavarietyofactivitiestobeshownthroughoutthedayandatimetableforwhenthephotographercanvisiteach.

• Havearangeofyourbestresourcesreadytouseindifferentclassroomse.g.laptops/digitalcameras/dataharvesters/microscopes/globes/Artequipment/Turtles/InteractiveWhiteboards.

• Ensurethatadditionalresourceroomsareaccessibleanddemonstrateactivitiesthatshowthemofftotheirbestpotential.

• Havetidyclassroomswithbrightandcolourfuldisplaysincasetheyarecapturedasbackgrounds.

Here are some activities you may want to cover:

• Recreationofaneventthatyouareproudofe.g.schoolproduction/sportingevent/TudorDay(makesurethechildrencomewithfullcostumes/kitsontheday)

• Performancerehearsalonthestage (costumesandbackgroundshelpful) • Asportingevente.g.afootballmatchwithplayerswearingyourschoolkit

• ICTlesson • Scienceexperiments -choosevisuallyimpressiveonesusingyourbestequipment,e.g.,burningand/oroutdooronese.g.ponddipping

• PElessonse.g.hockey/tennis • Dramalesson- havethechildrenupandactive • Art/D&Tlesson- havechildreninapronsactivelymakingproducts

• Historylessonwithartefacts e.g.,AncientEgyptianmasks

• Childrenreadinginthelibrary (big,colourfulbooks)

• Cooking • Recreationofafterschoolclubactivities e.g.gardeningclub • Childrendoingbookwork - involveadultsupport/peergroupwork/yourbestbookbasedresources/miniwipeboardstoliventhesephotosup

• Mathslesson –havethechildrenusingmeasuringequipment/numberfans/scales

• Playtime – haveagoodsupplyofplaygroundequipmentinuse

Here are some tips to help you make the most of the photographers visit:

The content of your photographs plays an important part in the overall effect of your new school brochure. Dynamic, interesting, active photos, where children are enjoying a range of activities will bring your school brochure to life.

Remember, the lessons do not really have to be taking place – you are just trying to show a snapshot of a year in the life of your school but in only one day!

020 7404 3400

www.PromoteYourSchool.co.uk

109 Black Bull Yard,

24-28 Hatton Wall,

London,

EC1N 8JH

using photographs to promote your school

Education