using policy to create behavior change
DESCRIPTION
Using Policy to Create Behavior Change. Amy Meinen, RD, CD MPH Candidate-University of Minnesota Wisconsin Division of Public Health Nutrition & Physical Activity Program . - PowerPoint PPT PresentationTRANSCRIPT
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Using Policy to Create Behavior Change
Amy Meinen, RD, CDMPH Candidate-University of Minnesota
Wisconsin Division of Public HealthNutrition & Physical Activity Program
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“It is unreasonable to expect that people will change their behavior easily when so many forces in the social, cultural, and physical environment conspire against such change”
-Institute of Medicine
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Presentation Outline
1. Supporting Policy Development
2. Translating Research to Practice
3. Nutrition Policy Examples
4. Nutrition Policy Resources & Technical Assistance
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Supporting Policy Development
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Policy Definitions
Informal: Unwritten Rules “the way we do things around here”
Formal: Written Rules Law or Ordinance passed by a
Governmental Body
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Policy Definitions
Policy: The rules that guide the activities of government or quasi-governmental organizations, and that provide authority for the allocation of resources.
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Policy Talking Points
Use Data: Behavioral Risk Factor Surveillance
System Data (CDC) 60% of Wisconsin adults are overweight or obese
(CDC BRFSS, 2003)
Youth Risk Behavior Survey (CDC) 24% of Wisconsin high school students are at risk for
overweight or are overweight (CDC YRBS, 2003)
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Use Data: USDA Economic Research Service
In 2002, 43% of the food dollar was spent on food away from home
Return on Investment (ROI) The average return on investment for employers is $3
for every $1 invested on employee wellness (Wellness Councils of America, 2004)
Policy Talking Points
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Policy Talking Points
Use Theoretical Frameworks & Conceptual Models:
Social Ecological Model Social Cognitive Theory Social Learning Theory
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Social Ecological Model
PUBLIC POLICY
COMMUNITY
ORGANIZATIONAL
INTERPERSONAL
INDIVIDUAL
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Reach Intensity/Cost
Individual
Interpersonal
Organizations
Community and Neighborhood
PoliciesHighest
HighestLowest
Lowest
SEM-Levels of Change & Scope of Impact
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Behavior Change Triad
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Policy Talking Points
Use Local-Level Champions: Find local leaders
or influential community members
Find people who have been affected by the issue at hand
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Policy Talking Points
Use the Media (Media Advocacy): Set the agenda for public debate and
policy change Use to educate the public and key
decision makers
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Translating Research into Policy
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Quick Terminology
Evidence-Based:
Practice-Based:
Best-Practice:
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Opinions about Nutrition Policy
463 high school principals in MN were surveyed 65% think school nutrition policies are important;
32% have a school nutrition policy 64% believed that only healthful choices should
be available to all students 36% believed that students should be offered a
choice between MORE and LESS healthful foodsFrench SA, Story M, Fulkerson JA. School Food Policies and Practices: A state-wide survey of secondary school principals. J Am DietAssoc 2002 102;1785-1789
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Opinions about Nutrition Policy
RWJF Nationwide Survey 92% of teachers and 91% of parents
favored changing vending options to more healthy foods
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Opinions about Nutrition Policy
6 focus groups with 33 parents held in MN Parents were unaware of important details
about the soft drink vending machines at their children’s school
Parents noted that they needed more information about the number of vending machines, the beverages available, and the revenue being generated from the sales
Hendel-Paterson, French SA, Story M. Parental Attitudes Towards Soft Drink Vending Machines in High Schools. J Am Diet Assoc 2004;104:1597-1600.
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CHIPS Study
Changing Individuals’ Purchase of Snacks
French, et al. Pricing and Promotion Effects on Low-Fat Vending Purchases: The CHIPS Study. Am J Public Health 2001;91:112-117
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CHIPS Study
CHIPS—Changing Individuals’ Purchase of Snacks Study
Offered in a variety of settings (community, worksite, and secondary schools), minimal research has been done on the effects of vending machine use.
Involved examining environmental nutrition strategies including availability, promotional marketing, and pricing strategies.
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CHIPS Study
The study examined pricing and point-of-purchase promotion effects on sales of low-fat and regular vending snacks at 12 schools & 12 worksites in St. Paul, MN.
Evaluated pricing reduction of target snacks and use of promotional signage
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CHIPS Study
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Wausau SCHOOL Project
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Wausau SCHOOL Project
Random enrollment of students in grades 2,5,8 and 11
Activity and dietary inventories were obtained
Study enrollment began in October 2002 and ended in January 2003.
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Wausau SCHOOL Project
05
101520253035404550
Ever Smoked Pre-Diabetes Overweight orObese
Abnormal BloodPressure
AbnormalCholesterolMetabolism
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Wausau SCHOOL Project
The results from the research conducted during 2002-2003 Wausau SCHOOL Project spurred policy change within the Wausau School District.
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Wausau SCHOOL Project
Schools to yank soft drinksMarch 12, 2004, (Wausau, WI). Beginning next school year, the high-sugar, low-nutrition soft drinks in the vending machines in the high schools of the Wausau School District will be replaced with healthier juices, sports drinks and water…
Featured in the Wausau Daily Herald
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Nutrition Policy Examples
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A Few Considerations
People choose foods based on: Cost Taste Convenience
Drewowski & Rolls, J Nutr, 2005
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By Tony Auth, The Philadelphia Inquirer
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Advertising by Food Manufacturers
Product category Advertising expenditures$ million Share
Prepared, convenience foods 1,563 22.1Confectionery and snacks 1,095 15.5Alcoholic beverages 1,082 15.3Soft drinks and bottled water 702 9.9Cooking products and seasoning 675 9.5Beverages 625 8.8Dairy products and substitutes 505 7.1Bakery goods 408 5.8Meat, poultry, and fish 210 3.0Fruits, vegetables, grains, and beans 159 2.2General promotions 50 0.7
Total 7,074 100.0
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Increasing year-round availability of fruits and vegetables is a factor that influences consumption (GAO, 2002)
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Current Focus of Nutrition Policies
1. Access and Availability of Healthy, Low-Cost Foods
2. Competitive Pricing3. Healthful Food Advertising/Marketing
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Policy in Schools
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School Policy
Places to Start: Promote signage/labeling for healthy food
choices at school and at food outlets near school Promote point-of-decision prompts or cues to
support healthy eating Promote development of policies that set
nutrition standards for all foods available in schools
Ensure that students have adequate time to eat during meal periods.
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School Polices
School Wellness Policy Reauthorization of the Child Nutrition Act,
Section 204
Requires local education agencies participating in Federal school meal programs to have “school wellness policies”
Effective in the 2006-2007 school year
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School Polices
School Wellness Policy Reaches beyond USDA-funded meal
programs to influence childhood health Puts responsibility at the local level Recognizes the critical role of schools in
curbing the childhood obesity epidemic Provides an opportunity for school districts
to create an environment conducive to healthy lifestyle choices
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School Polices
School Wellness Policy must contain: Appropriate goals for nutrition education,
physical activity, and other school based activities designed to promote student wellness
Nutrition guidelines for all foods available during the school day, with objectives for promoting health and reducing childhood overweight
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School Polices
Competitive Foods Defined as “foods offered at school, other
than meals served through USDA school meal programs”
43% of elementary schools, 74% of middle schools, 98% of high schools have vending machines, school stores, or snack bars that sell competitive foods
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School Polices
Marshfield School District Food items must be <7 grams of fat/per serving,
<10% calories from saturated fat No vending of soft drinks during lunch/breakfast;
milk, water, & 100% juice available all day
Appleton School District Eliminated soda and candy, switched to 100%
fruit juice, water, and healthy snacks
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School Policies
Governor’s School Health Award
The purpose of the Governor’s School Health Award is to package a group of key policies and programs in order to deliver a more comprehensive nutrition & physical activity plan http://www.schoolhealthaward.wi.gov/
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Policy in Worksites
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Worksite Policy
Places to Start: Promote guidelines for healthy
foods/beverages served or available at the worksite
Promote signage/labeling of healthy food options in worksite cafeterias
Ensure an appropriate space for breastfeeding; policy in support of breastfeeding
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Worksite Policy
Places to Start: Ensure healthy food items can be offered
at the same or lower price as less healthy items
Ensure healthy eating guidelines are being met by worksite childcare facilities
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Worksite Policy
Healthy Lifestyles Marshfield Area Coalition Created a policy for Ordering Food for
Company Events
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Worksite Policy
Lands End, Dodgeville, WI Provided portable breastfeeding pumps
to traveling mothers Provided a breastfeeding room
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Policy in the Community
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Community Policy
Places to Start: Ensure that food assistance programs
are offering healthy food options Create or promote food markets with
healthy options in low socioeconomic neighborhoods
Promote healthy food items in vending machines in public places
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Community Policy
Places to Start: Promote serving of healthy foods and
beverages at community events Promote designation of funds to promote
healthy eating Support restaurants for adding healthy
menu items or altering recipes to make them healthier
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Community Policy
Use community-wide campaigns to raise awareness.
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Nutrition Policy Resources
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General Policy Resources
The Prevention Institute www.preventioninstitute.org Nutrition Policy Profiles:
Breastfeeding Competitive Foods Pricing of Healthy Food Soft Drink Contracts Supermarket Access Nutrition Labeling Regulations
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General Policy Resources
ENACT Environmental Nutrition and Activity
Community Tool Menu of strategies designed to help
communities improve nutrition and activity environments on a local level
http://www.preventioninstitute.org/sa/enact/enact/index.htm
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General Policy Resources
CDC’s State Legislative Information Allows searching for state bills by topic (i.e.
nutrition) http://apps.nccd.cdc.gov/DNPALeg/
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General Policy Resources
Nutrition & Physical Activity: A Policy Resource Guide Developed by the Washington State Health
Department Purpose was to create an evidence-based guide for
prioritization and development of policies at the state and local level
http://www.orggroup.com/WANPA-PLG.html
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General Policy Resources
Center for Science in the Public Interest (CSPI) Pestering Parents: How Food Companies Market
Obesity to Children http://www.cspinet.org/
National Alliance for Activity & Nutrition (NANA) http://www.cspinet.org/nutritionpolicy/nana.html
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School Policy Resources
USDA Team Nutrition Web-Based Technical Assistance http://teamnutrition.usda.gov/Healthy/wellnesspolicy.html
Center for Science in Public Interest School Foods Toolkit http://www.cspinet.org/schoolfoodkit/
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School Policy Resources
CDC’s DASH Program http://www.cdc.gov/HealthyYouth/healthtopics/wellness.htm
Wisconsin Team Nutrition http://www.dpi.state.wi.us/ne/tn.html
Wisconsin Association of School Boards http://www.wasb.org/policy/index.html
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School Policy Resources
Making it Happen: School Nutrition Success Stories (USDA)
http://www.fns.usda.gov/tn/Resources/makingithappen.html
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School Policy Resources
http://dpi.wi.gov/fscp/pdf/tnbooklt.pdf
http://www.fns.usda.gov/tn/Resources/changing.html
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Save the Date!
Local Wellness Policies: Putting School Nutrition Legislation into Practice
(teleseminar)
Wednesday November 16th
3:00-4:30 pm TBD
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School Policy Resources
Wisconsin Public Health & Health Policy Institute
Released in March 2005
Discusses how policies addressing school vending may be a part of a multi-
pronged approach for preventing childhood
overweight
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Childcare Policy Resources
Recommended Policies for Healthy Eating and Physical Activity in Wisconsin Childcare Facilities
What’s Right for Young Children: Improving the Childcare Nutrition Environment
For copies, contact Julie Allington @ [email protected]
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Worksite Policy Resources
Choosing Foods and Beverages for Healthy Meetings, Conferences, and Events (CDC) http://www.cdc.gov/nccdphp/dnpa
/pdf/Healthy_Worksite_Food.pdf
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Worksite Policy Resources
Guidelines for Offering Healthy Foods at Meetings, Seminars, & Catered Events (University of Minnesota) http://www.ahc.umn.e
du/ahc_content/colleges/sph/sph_news/Nutrition.pdf
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Worksite Policy Resources
http://www.cdc.gov/breastfeeding/pdf/breastfeeding_interventions.pdf
CDC Guide to Breastfeeding Interventions
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Community Policy Resources
Food Policy Councils http://www.statefoodpolicy.org
National Conference of State Legislatures: State Policies for Increasing Access to Healthy Foods http://www.ncsl.org/programs/health/publichealth/foodaccess/factsheets.htm
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Community Policy Resources
Community Toolbox Organizing for Effective Advocacy http://ctb.ku.edu/
Community Food Security Coalition http://www.foodsecurity.org
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For more information...
Mary Pesik, Program Coordinator [email protected] or 608-267-3694
Amy Meinen, Nutrition Coordinator [email protected] or 608-267-9194
Jon Morgan, Physical Activity Coordinator [email protected] or 608-266-9781
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“Never doubt that a small group of dedicated people can change the world. Indeed, it is
the only thing that ever has.”
-Margaret Mead