using qr codes to promote your business
DESCRIPTION
A presentation from Agile Office with tips for using QR codes in marketing and for business uses.TRANSCRIPT
Using QR Codes toPromote Your Business
Rajiv DhanjalBSc Hons, MSc, MBA
IT ConsultantIT Futures, Faculty of Science & Engineering
Quick Summary:
•QR – Quick Response Codes;•A type of matrix barcode (2D);•Can be read by a mobile phone;•Quickly links to your website – Could
drive more traffic to your website•Easily created;•Customisable to your brand
What are QR Codes
Ideas for Customised QR Codes
Quick Summary:
• An advert or poster only says so much – QR codes make it interactive;
• Your potential customers can use them easily;• Very visible ; Usable anytime, anywhere ; Immediate• Many businesses already know this and are already using
them;• Customised QR Codes are still novel and for the curious;• QR Codes have many other uses
Why are QR Codes important to your business
Ensure your website is mobile friendly
QR Codes – Link to a website
Scan the QR Code and store the contact information:
Paper Cards?• May get Lost!• Just too many!• Not actually
interested!
QR Codes – Exchange Contact Details
• A link to a website;• A business card (vCard);• An SMS text or an email message;• A calendar event;• A link to a video or sound track;• A geo-location ;• Wifi login details;• Any plain text;• Bespoke application data
QR Codes – What other information can be stored?
A phone with a quality camera, a QR reader app and internet access
• Android based phones;• Apple iPhone;• Windows Phone 7 / 8;• Blackberry
• Android tablets and iPads
Which phones can read QR Codes?
Many, many to choose – whatever you feel comfortable with
• QuickMark;• BeeTag;• Code Muncher QR Reader;• i-nigma;• QrafterFrom the (Google) Play Store, (Apple) iTunes, (Windows) Store, etc.
QR Code reader apps
Tesco in Seoul – South Korea
This is a poster not a product display stand!
QR Codes – Novel Uses
Long website addresses• http://
www.bbc.co.uk/sport/football/teams/wolverhampton-wanderers/top-scorers
Shortening and redirection services• bitly.com or tinyurl• http://bbc.in/1A0sadr Tracking services• qrcodetracking.comBad or outdated addresses
QR Codes – Other issues
Quick Summary
• They can drive more traffic to your website;• You can provide your customers with better information:
more detailed, more up to date, more timely, wider ranging;• Customers are likely to scan a QR Code: easy to do so,
immediate answers to their questions;• Can be low cost, versatile, very flexible, quite fast;
QR Code – Business Benefits
Examples include:
•Launch a how-to video;•Name tags at seminars and exhibitions;•Product/Service – video tour;•Instructions manual link on a product•A calendar or diary event
http://www.qrcodesmarketingideas.com/ Still unsure? : Come and meet one of the team for personal assistance
101 Uses for QR Codes
Any Questions?
Rajiv DhanjalBSc Hons, MSc, MBA
IT ConsultantIT Futures, Faculty of Science & Engineering