using rural india as an example
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Can Internet provide opportunity for the 5 billion unconnected in developing economies to leap-frog Part 2: Applications & Empowering. using Rural India as an example. Prof. Ashok Jhunjhunwala, IITM, Chennai, India [email protected]. Innovative Business Models. - PowerPoint PPT PresentationTRANSCRIPT
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Can Internet provide opportunity for the 5 billion unconnected in developing economies to leap-frog
Part 2: Applications & Empowering
Prof. Ashok Jhunjhunwala, IITM, Chennai, [email protected]
using Rural India as an example
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n-Logue : A Rural Service Provider aggregate demand into a kiosk owned & driven by a local entrepreneur
$1000 (including taxes) per Kiosk providing telephone, Internet, multimedia PC with web-camera, printer and power back-up for PC
plus Indian language software, video conferencing software, training and maintenance
set up by a village entrepreneur on the lines of urban PCOs provides telephone, stand-alone Computer and Internet services needs $75 per month to break even (7cents per person per month)
Innovative Business Models
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Kiosk: Bouquet of Services (besides telephony)
Education Health e-governance Livelihood Entertainment
DTP work, games, browsing, emails and video mails add to kiosk viability
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Customised Courses for Various Age Groups – in Local Language
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Remote Teaching: Tutorials
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Science –Long Question B
Math – Long Question
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Social – Map Question
Spoken English –Word Split
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Livelihood – Making a Resume
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Digital Studio – Training
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Digital Studio – Low cost Photography
ID cards
Passport Photographs
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E- Dr Vet ?
In Attapati village Priya’s chicken was limping Photo sent to Veterinary
college Identified as Curled toe
paralysis Cost for process
Reduced from $ 5 to 50 Cents
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Till recently Eye Ailments that could only be detected this way…
An Eye Camp conducted in a Village in Tamil Nadu
Remote Eye Care
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An Online Clinic …
*Dr Mala Fenn is a leading Gynecologist in Madurai
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Ordinary People too have a Voice … This is Veeramani - a man with disabilities
His job was to operate the pump for the Village Overhead Tank
The Village Head removed from his job and gave the post to one of his relatives
Through the kiosk, he sent an email petition to the Chief Minister’s Cell, attaching a photograph of himself
A letter came back from the CM’s Cell asking that he be reinstated
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e-Government
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Web- Durbar: DM talks to multiple villages on video
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Saving Crops and Agri-consultancy
AfterBefore
In a Village in Madurai, the Lady’s Finger (Okra) cropwas turning white
The problem was sent to the experts at the Department of
Rural Extension, Madurai
Agricultural College and
Research Centre who diagnosed it as “Yellow
Mosaic disease”
Saving to farmer - $3500Cost of Information - a dollar
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Entertainment – Chiraag Radio
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Local Internet Newspaper - Chiraag Times
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Rural Children create computer drawings for greeting cards
All drawn on a PC
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Enabling Technologies & Team
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Technologies & Team that makes this possible corDECT WiLL Midas
RAS & Router Banyan Minnow ISP in a box Nilgiri
Billing System Nilgiri Network Management NMSWorks Indian Language Office package CK Multi-party multi-rate video conferencing OOPS
Live Lecture OOPS Rural ATM Machine Vortex
Finger print detection HP-IITM Medical Diagnostic kit Neurosynaptics LCD projection system TeNeT Web Terminal MeTeL Midas On-line eye-testing HP-IITM Sparse Area Comm System TeNeT
TeNeT faculty and 10 companies incubated by it (1000 engineers) working to make the dream true
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Office package in Indian Languages IITM - Chennai Kavigal
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Low bit-rate multi-party Video Conferencing (audio + video + chat at 20 kbps onwards)
On-line lecturing at low bit-rates
IITM - OOPS
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Financial Services with Banks IITM-Vortex
Kiosk operators to have Credit cards Collect cash from villager and pay online
Govt. payments, Telephone bills Kiosk operator to be an agent for
agri-crop loans Rural Insurance, Health and Crop
Rural low cost ATMs at kiosks Works along with the PC already
existing Breakthrough pricing envisaged of $
1000
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Remote Monitoring of patient’s health using wirelessA kit consisting of BP, Temperature, ECG measurement and Stethoscope for $ 200
IITM - NeuroSynaptic
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The Future
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Agriculture
AnimalHusbandry
Agricultural Processing
Industry
IT-Based Services
Trade & Commerce
Rural Micro-Enterprises are the Wealth Creators
Micro-enterprises need Finance Knowledge and
Training Buying & Selling Insurance
Can Communications Enable these ?
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The Dream
Current Rural GDP in India = $ 150 Billion
For a Population = 700 million people
GDP / Person = $ 200 per year
DOUBLING per-capita Rural GDP
$ 400 per person per year
Rural Prosperity
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Tomorrow’s kiosk
Tomorrow the kiosk should become a communication hub: providing 50 telephone and
Internet connection in a village a center for virtual university / training center
technology support center a support center for Entrepreneurship a banking outlet
micro-finance outlet a trading outlet
agri-support center a medical support centerand more
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Is this replicable in other developing economies?
Replicable Business as drivers for connectivity aggregation of demand where incomes are low technology designed for specific condition can help
not necessarily replicable specific technologies and business models
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To Sum Up Focused & Innovative Approach: Create enterprise
and entrepreneurs
IT and Communications can not be an end in itself, they can be only a means means to significantly impact
lives of rural people Dream of Doubling per capita
Rural GDP: Finance, Commerce, Training & Information are key
Driving Education, Health and Entrepreneurship is the means
Number of innovative technologies and applications catering specifically to Rural areas required