using science and technology to influence shopping behavior

37

Upload: the-integer-group

Post on 01-Nov-2014

6.185 views

Category:

Business


0 download

DESCRIPTION

While as marketers we tend to chase the latest trends and technology to find new ways to connect with our audiences, we also need to take a step back and remember some basic laws of human behavior that guide the everyday decisions consumer make. These are laws around the ways people process information and make and justify everyday decisions.

TRANSCRIPT

Page 1: Using Science and Technology to Influence Shopping Behavior

!" © 2010 The Integer Group

Page 2: Using Science and Technology to Influence Shopping Behavior

#" © 2010 The Integer Group

!"#$%"#&'"#&(#)*"#+$%,"-)#%")$.+/#0%&1&2&'#$'3##

-*&00"%#1$%4"2',#$,"'5."-#.'#)*"#6&%+3#

$%&'%(")%*"+,(-"

$.//.0"$%0"1,2&%0"

3.,"4.5/,"

4.(20"12/.&"

6.785(9"

3:.&9:.2"32&9.;,(%"

<,-=,"

$58.2">,:.&&%085(9"

Page 3: Using Science and Technology to Influence Shopping Behavior

?" © 2010 The Integer Group

7899"

Page 4: Using Science and Technology to Influence Shopping Behavior

@" © 2010 The Integer Group

:9;#,A";/.&&2&9"A,B50%0",&"B:.&92&9".CD5E%0"

::;#,A";/.&&2&9"D:%,(="20".8,5D"B:.&92&9".CD5E%0"

:9;#,A";/.&&2&9"20"E%',D%E"D,"B:.02&9"D:%"&%*F""D:%"/.D%0DF"D:%"&%GD"829"D(%&E"

3,5(B%H"I&./=020",A";/.&&2&9"0D5JF"<:%"K&D%9%("L(,5;"

Page 5: Using Science and Technology to Influence Shopping Behavior

M" © 2010 The Integer Group

Page 6: Using Science and Technology to Influence Shopping Behavior

N" © 2010 The Integer Group

<==>=?@A# BAC<D>E?F#

'0O"

<==>=?@A# BAC<D>E?F#

<==>=?@A# BAC<D>E?F#

Page 7: Using Science and Technology to Influence Shopping Behavior

P" © 2010 The Integer Group

KA"*%":.E"."*.=",A"./*.=0"8%2&9"B%(D.2&",A":,*"

0:,;;%(Q0"7.E%"E%B202,&0R"

KA"*%"B,5/E"D(.&0/.D%"D:.D"-&,*/%E9%".B(,00".&="

02D5.S,&".&E".&="B/2%&D"8(.&ER"

KA"*:.D"*%":.E"*.0".&".;;(,'%E"0B2%&B%"'./2E.D%E"

D:(,59:"=%.(0",A"(%0%.(B:".&E"9%&%(.//=".BB%;D%E"8="

.B.E%72B0F"7.(-%D%(0".&E".E'%(S0%(0R"

Page 8: Using Science and Technology to Influence Shopping Behavior

T" © 2010 The Integer Group

Page 9: Using Science and Technology to Influence Shopping Behavior

U" © 2010 The Integer Group

Page 10: Using Science and Technology to Influence Shopping Behavior

!V" © 2010 The Integer Group

G&,'.2H"#/.*0H"2&A,(7.S,&";(,B%002&9"

I-J5*&+&,.5$+#/.*0H"D:,59:D"W"A%%/2&9"

K&5.$+#/.*0H"2&D%(.BS,&"

3,5(B%H"I&./=020",A";/.&&2&9"0D5JF"<:%"K&D%9%("L(,5;"

Page 11: Using Science and Technology to Influence Shopping Behavior

G&,'.2H"#+$6-"

Page 12: Using Science and Technology to Influence Shopping Behavior

!#" © 2010 The Integer Group

G&,'.2H"L"3B:%7.SB").'29.S,&"

Page 13: Using Science and Technology to Influence Shopping Behavior

!?" © 2010 The Integer Group

G&,'.2H"L"6.82D5.S,&"

Page 14: Using Science and Technology to Influence Shopping Behavior

!@" © 2010 The Integer Group

G&,'.2H"L"X,&D(.0D"W"X,&A502,&"

Page 15: Using Science and Technology to Influence Shopping Behavior

!M" © 2010 The Integer Group

G&,'.2H"L"X,&D(.0D",("6.82D5.S,&R"

Page 16: Using Science and Technology to Influence Shopping Behavior

G&,'.2H"#+$6-#

I-J5*&+&,.5$+#+$6-"

Page 17: Using Science and Technology to Influence Shopping Behavior

!P" © 2010 The Integer Group

I-J5*&+&,.5$+L#Y,00"I'%(02,&#

Page 18: Using Science and Technology to Influence Shopping Behavior

!T" © 2010 The Integer Group

I-J5*&+&,.5$+L#Y,00"I'%(02,&"

Page 19: Using Science and Technology to Influence Shopping Behavior

!U" © 2010 The Integer Group

I-J5*&+&,.5$+L#I'.2/.82/2D="Z2.0"

I0;2(2&" >%//="8%.&"3./D"

Page 20: Using Science and Technology to Influence Shopping Behavior

#V" © 2010 The Integer Group

I-J5*&+&,.5$+L#$20B,5&S&9"D:%"[5D5(%"

Page 21: Using Science and Technology to Influence Shopping Behavior

#!" © 2010 The Integer Group

I-J5*&+&,.5$+L#$20B,5&S&9"D:%"[5D5(%"

Page 22: Using Science and Technology to Influence Shopping Behavior

##" © 2010 The Integer Group

I-J5*&+&,.5$+L#$20B,5&S&9"D:%"[5D5(%"

Page 23: Using Science and Technology to Influence Shopping Behavior

#?" © 2010 The Integer Group

\P"]"9/.00" \!V"]"9/.00"

I-J5*&+&,.5$+L#I&B:,(2&9"

\!#"]"9/.00"

\""M"]"9/.00"

Page 24: Using Science and Technology to Influence Shopping Behavior

G&,'.2H"#+$6-#

I-J5*&+&,.5$+#+$6-"

K&5.$+#+$6-"

Page 25: Using Science and Technology to Influence Shopping Behavior

#M" © 2010 The Integer Group

K&5.$+L#^%B2;(,B.S,&"

Page 26: Using Science and Technology to Influence Shopping Behavior

#N" © 2010 The Integer Group

K&5.$+L#4(,,A"8="I5D:,(2D="

Page 27: Using Science and Technology to Influence Shopping Behavior

#P" © 2010 The Integer Group

K&5.$+L#4(,,A"8="I5D:,(2D="

Page 28: Using Science and Technology to Influence Shopping Behavior

#T" © 2010 The Integer Group

Pretty Boy.!Nerd.!

K&5.$+L#X,772D7%&D"W"X,&020D%&B="

Page 29: Using Science and Technology to Influence Shopping Behavior

#U" © 2010 The Integer Group

K&5.$+L#3B.(B2D="

Page 30: Using Science and Technology to Influence Shopping Behavior

?V" © 2010 The Integer Group

K&5.$+L#Y2-2&9"

Page 31: Using Science and Technology to Influence Shopping Behavior

?!" © 2010 The Integer Group

K&5.$+L#3,B2./"4(,,A"

Page 32: Using Science and Technology to Influence Shopping Behavior

?#" © 2010 The Integer Group

K&5.$+L#3,B2./"4(,,A"

Page 33: Using Science and Technology to Influence Shopping Behavior

??" © 2010 The Integer Group

K&5.$+L#3,B2./"4(,,A"

Page 34: Using Science and Technology to Influence Shopping Behavior

?@" © 2010 The Integer Group

K&5.$+L#3,B2./"4(,,A"

Page 35: Using Science and Technology to Influence Shopping Behavior

?P" © 2010 The Integer Group

G&,'.2H"##

3B:%7.SB"

&.'29.S,&"

6.82D5.S,&"

X,&D(.0D"W"

B,&A502,&"

3,5(B%H"I&./=020",A";/.&&2&9"0D5JF"<:%"K&D%9%("L(,5;"

I-J5*#

Y,00".'%(02,&"

I'.2/.82/2D="82.0"

$20B,5&S&9"D:%"

A5D5(%"

I&B:,(2&9"

K&5.$+#

^%B2;(,B.S,&"

I5D:,(2D="

X,772D7%&D"W"

B,&020D%&B="

3B.(B2D="

Y2-2&9"

3,B2./";(,,A"

Page 36: Using Science and Technology to Influence Shopping Behavior

?T" © 2010 The Integer Group

Page 37: Using Science and Technology to Influence Shopping Behavior

?U" © 2010 The Integer Group

G%$.,#A+-)&'#3_4F"K&029:D"W"3D(.D%9="

<:%"K&D%9%("L(,5;"

`!O?V?O?U?O?@P@"

B%/0D,&a2&D%9%(OB,7"

aB(.29%/0D,&"

Download or subscribe to our presentations, !white papers and editions of The Checkout at !

www.shopperculture.com!

A)*$'#@"54"%/#I*@#L(,5;"$2(%BD,(F"K&029:D"W"3D(.D%9="

<:%"K&D%9%("L(,5;"

`!O?V?O?U?O?!PM"

%E%B-%(a2&D%9%(OB,7"

a%:E%B-%("