using semantic to enhance content
DESCRIPTION
Presentation at SES Chicago. Using labeled links (vocabulary,) strong identifiers and standard markup formats such as HTML5 Microdata makes your content more machine readable, enhancing SEO among other things.TRANSCRIPT
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Using Semantics to Enhance Content
Jamie Taylor, Ph.D.
What do y’all meanSemantics?
????
astonishmentamazement
dazestupor
appalloffend
impact
fight
combat
nauseaterevolt
blow
bump
impact
jolt
SHOCK
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture. QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
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QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
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PageRanktm
Alec Baldwin1977
female Penélope Cruz
Rick Rubin
Colombia
Beautiful Liar
percussion
Alec Baldwin1977
female Penélope Cruz
Rick Rubin
Colombia
Beautiful Liar
percussion
birthday
born-in
gender
performed
friends-with
producer
performed-with
instrument
Shakira
Alec Baldwin1977
female Penélope Cruz
Rick Rubin
Colombia
Beautiful Liar
percussion
birthday
born-in
gender
performed
friends-with
producer
performed-with
instrument
10,704,421 TopicsQuickTime™ and a
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
are needed to see this picture.QuickTime™ and a decompressorare needed to see this picture.
QuickTime™ and a decompressor
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QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
Labeled Links
Strong Identifiers
(vocabulary)
Standard Format
Shakira
Alec Baldwin1977
female Penélope Cruz
Rick Rubin
Colombia
Beautiful Liar
percussion
birthday
born-in
gender
performed
friends-with
producer
performed-with
instrument
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@tags#tags
short URLs
The Twitter Vocabulary
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
Labeled Links
Strong Identifiers
(vocabulary)
Standard Format
✔
QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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http://www.myspace.com/shakira
http://www.facebook.com/shakira
http://twitter.com/shakira
http://www.daylife.com/topic/Shakira
http://www.bestbuy.com/site/She+Wolf…
http://www.guardian.co.uk/music/shakira
http://www.last.fm/music/Shakira
http://www.netflix.com/RoleDisplay/Shakira/20046629
QuickTime™ and a decompressor
are needed to see this picture.
Labeled Links
Strong Identifiers
(vocabulary)
Standard Format
✔
✔
QuickTime™ and a decompressor
are needed to see this picture.Microformats
•(Relatively) easy to use•Small, fixed vocabulary
•No standard parsing pattern•No strong identifiers
•Limits utility
RDFa
•Unambiguous identifiers•Extensible vocabulary•Standard parsing patterns
•Produces RDF
RDFSubject Predicate Object
Triple
Shakira Knows Penélope Cruz
Penélope Cruz Starred In Vanilla Sky
Shakira Born “1977”
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QuickTime™ and a decompressor
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RDFa
•Unambiguous identifiers•Extensible vocabulary•Standard parsing patterns
•Produces RDF
•Harder (than you would like) to use•Rules about formatting based on RDF
…and the winner is…
HTML5 Microdata•Easy to use•Strong identifiers•Extensible vocabulary•Easy to parse
•In last call for comments stage!•Usable! Now!
HTML5 Microdata
Tools and Widgets
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QuickTime™ and a decompressor
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Ontologies<http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://rdf.freebase.com/ns/business.employment_tenure>.<http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a> <http://rdf.freebase.com/ns/business.employment_tenure.company> <http://rdf.freebase.com/ns/en.determine_software>.<http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16> <http://rdf.freebase.com/ns/education.education.institution> <http://rdf.freebase.com/ns/en.mounds_view_high_school>.<http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://rdf.freebase.com/ns/education.education>.
QuickTime™ and a decompressor
are needed to see this picture.
Ontologies<http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://rdf.freebase.com/ns/business.employment_tenure>.<http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a> <http://rdf.freebase.com/ns/business.employment_tenure.company> <http://rdf.freebase.com/ns/en.determine_software>.<http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16> <http://rdf.freebase.com/ns/education.education.institution> <http://rdf.freebase.com/ns/en.mounds_view_high_school>.<http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://rdf.freebase.com/ns/education.education>.
Labeled Links
Strong Identifiers(vocabulary)
Standard Format
✔
✔✔
QuickTime™ and a decompressor
are needed to see this picture.
Microformats RDFa Microdata