using social media and fundrazr for non profits
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Using the Power of Social Networks for Social Good
Presentation by Natalie Sisson
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What is Social Media?Social Media is media with a social componentthat provides a two-way street for communicating.
Social media is produced through self-publishing & user-generatedcontent vs traditional media
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What is Social Media?• Social Networking. (Facebook, Twitter, Last.FM)• Social Photo and Video Sharing. (YouTube, Flickr)• Wikis. (Wikipedia, Wikia)• Social Bookmarking. (Del.icio.us, Blinklist, Simpy)• Social News. (Digg, Propeller, Reddit)
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Social Media Effects
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How should you use it?Where do you need to be?Twitter, Facebook, LinkedIn, Blogs, Newsletterand YouTube
What do you need to do?1. Have a compelling story to tell.2. Make a specific ask or establish a specific goal to
reach.3. Make it astonishingly easy to give (via Chipin,
JustGiving, FundRazr, Causes)
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Introducing FundRazr• FundRazr is a Social Commerce application that
allows you to collect fees, donations and sell tickets.
• It’s a free to install Facebook application that is fully integrated with PayPal for secure payments processing.
http://fundrazr.com and [email protected]
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What’s the problem?• Collecting fees using cash
& paper checks is painful• No easy way to issue tax
receipts / refunds• No automated reporting
or financial history• Lost payments
= lost revenue & deficit• Fundraising is hard work
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Who has the problem?
Political candidates
Non-profits
Recreational sports teams
School groups
Social (hobby) clubs
Any member-centric organization
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What’s the solution?
• No more cash, cheques, or IOUs• Fundraising brings in more money• Save time, money, and effort• Safe, secure, and minimizes risk• Everyone gets their paperwork• Volunteers get their lives back & stay engaged
The FundRazr Formula
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How does FundRazr work?
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Great ResourcesBeth Kanter is the author of one of the longestrunning and most popular blogs for nonprofitshttp://www.bethkanter.org
Heather Mansfield is the Nonprofit CommunityManager for Change.orghttp://nonprofits.change.org/
Allison Fine writes about Social Media & Social Changehttp://afine2.wordpress.com/
LinkedIn for Good showcases all nonprofits and groupshttp://www.linkedin.com/good
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Social Media TrainingPlease contact Natalie Sisson if you’re interested inSocial Media Personal Training for your Non-Profit orattending one of our Social Media Bootcamps inAugust and September.
Full contact details are at my online business card:Nataliesisson.tel
Catch me on Twitter @nataliesisson @womanzworld