using social media and technology to inspire and educate
TRANSCRIPT
@Starfocus
Wildlife
We’re Competing For Attention…
We’re Competing For Attention…
How Do We Earn Attention? First– we stalk- uh I mean listen!
Search hashtags, keywords and topics
Obvious Answers: Fish Are…
Food
Photo: Tom Koerner/USFWS
Food for Others
In Our HomesCC: Benson Kua
Pop Culture
Inspire Quiet Time
Bring Us
Together
Worth Traveling for…
Photo credit: Gary Peeples/USFWS
Beautiful
But it’s not enough…
Ways Technology Can Help…
Making Information Visual
Bring New Experiences to Different Audiences
Make Them Relatable and Relevant
What Makes Good
Content? • Strong visuals – (short video, photo, GIF)• Information chunked with appropriate labels• More context is given and links to other
resources• Mobile-friendly• Proper meta-data on your pages
(so they share well)
Consider the Content Lifespan Social
Blog Posts
News Articles
Features
Evergreen Content
Formal
Informal Right Now
3 years from now
Micro-singularity
Sarah Swenty/USFWS
“What happens when the world’s social Internet channels momentarily focus their awareness around a single phenomena” – Fast Company
Add Value to Active Conversations
Communicating Our Work is Complex
Story Maps and Interactive Visualshttps://storymaps.arcgis.com/en/
Simplify A Complex Story
Credit: James Weliver/USFWS
Interpret Work and Information
Beta Test Ideas
Make Horrible Puns
Search Your Favorite Locations
Connect with New Content
Figure Out Ways
Participation Can Help
Find Where People’s Lives Intersect with Fish
• Sea Robbin
Inspiration…
World Fish Migration Day
Use Free Platforms
• Live video capabilities• Visual stories – Instagram, Snapchat & Steller • Snapchat geofilters: snapchat.com/geofilters • 360 degree images
Create Resources
Keep Your Digital Ecosystem
Healthy
Jim Maragos/U.S. Fish and Wildlife Service
Thank You!
Danielle BrigidaNational Social Media ManagerU.S. Fish and Wildlife Service@USFWS or @[email protected]
Judy N, Flickr