using social media as a careers service and advising students
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www.le.ac.uk/careers
Using Social Media as a Careers Service
Matthew MobbsCareers Service
mjmobbs
mjmobbs.com
Matthew Mobbs
www.le.ac.uk/careers
Why use social media as a Careers Service• Engage with students and alumni• Engage with employers• Engage with Academics• Promote events and activities• Answer enquiries• Feedback on service• Facilitation of projects
www.le.ac.uk/careers
University of Leicester Example
Used to engage with students and academics
www.le.ac.uk/careers
Types of updates
WebsiteNews
Events
RSS FeedAutomated
www.le.ac.uk/careers
Types of updatesPersonalised
www.le.ac.uk/careers
Help Desk
Types of updatesResponsive
www.le.ac.uk/careers
Types of updates
Retweets
www.le.ac.uk/careers
Engaging with Employers
• 438 Members• Promote our events
and programmes.• Encourage employers
to attend• Employer post
opportunities
www.le.ac.uk/careers
Key considerations• Who are your audience• What are your key messages
IT’S NOT JUST TALKING AT THEM,
IT’S TALKING WITH THEM
www.le.ac.uk/careers
Student Advice
www.le.ac.uk/careers
How Students can use Social Media for employability
• Help develop Commercial Awareness• Network with employers• Gain an insight into recruitment process• Find jobs• Promote their personal brand• Support recruitment
www.le.ac.uk/careers
Leicester Award
www.le.ac.uk/careers
www.le.ac.uk/careers
www.le.ac.uk/careers
Why engage with social media
www.le.ac.uk/careers
Keep Up with Employers
KPMG Graduate Recruitment
@KPMG_UK_LLP
Company profile
KPMG Channel
www.le.ac.uk/careers
Job Searching
Job Search sites
Job Search• www.tweetmyjobs.com• www.twitterjobsearch.com• @graduatejobsuk
www.le.ac.uk/careers
Do employers use it?
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
http://mashable.com/2012/06/10/employer-social-media/
Digital Footprint
www.le.ac.uk/careers
Practice and assessment• Students set up a blog on Wordpress• Reflect upon activities engaged in as
part of the Leicester Award• Encouraged to share and peer support• Articulate employability
“It was useful because I had to think about areas for development. I didn’t know I had to develop my reflection skills until I started reflecting and realised that I wasn’t very good at it, so I had to try harder to reflect, by the time I got the final 500 words, I did it really easily”
www.le.ac.uk/careers
Practice and assessment• Students set up a blog on Wordpress• Reflect upon activities engaged in as
part of the Leicester Award• Encouraged to share and peer support• Articulate employability
“I would consider putting it on a C.V, because I have tried to do it as professionally as I can, I’d be happy for an employer to see it, because I’d like to think it is making me look quite good...its like showing me off as a person.”
www.le.ac.uk/careers
Panel