Using Social Media As a Job Search

Tool Sheila Kronberg

Kris Pool CAP

getting your job searching startedon social networks

What Are We Talking About Today?

Social Media-What is it? Why should I utilize this in my job

search? Video resumes These are brief overviews of three social

networking sites. For more information, talk to us.

Do’s and Don’ts

Maureen Crawford-HentzRecruiter, Osram Sylvania

Government Employees Banned From Using The Social Networking Tools They're Told To UseMarch 2009

General Services Administration inked landmark agreements with several new media companies that clear up legal issues surrounding liability and government sunshine rules — thus easing their use by government agencies' websites

Your Personal Brand – Who Am I?

• Brand or be Branded-take control of your image• Take the time to figure out why an employer

should hire you – what sets you apart from other job seekers

• Write a simple paragraph describing your qualities and career highlights/ROI

• Use in-person networking and social media platforms to differentiate yourself - let your audience experience who you are

The Downside of Social Media

• Less attention• Shorter-term investment strategy• Introductions, connections, friendships

value is reduced• It’s easy to ignore people• Moderation

Power of In-Person Networking

• Don’t be shy!• Integrate in-person with social media networking• Ask for informational meetings with area

employers• Stay in touch with your network to stay at the top

of their mind• Put yourself in the (prospective) employers’

shoes: what’s their brand and how can you demonstrate “you get it”

Sometimes It’s Who You Know

• Facebook: I don’t remember everyone I know & I want to meet people with shared interests

• Linkedin: I want to find people @ XYZ company & make Professional connections

• Twitter: I want to engage people outside of my immediate network

Rules of Engagement Don’t push yourself but engage Be personal LISTEN Don’t swear, not even with asterisks Always disclose who you are and your

affiliations Everything is public, even if your profile

is blocked

Changing Rules and Values Greatest networking advance ever-

social media makes us 2-3 degrees from Kevin Bacon rather than 6

Meaning of “friend” has changed Frequency, relevance rewarded over

longevity, appearance, age Add depth beyond your resume

LinkedIn has over 36 million members in

over 200 countries and territories around the world.

A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members.

Complete Your Profile• Use an email address you check• regularly• Use an easily recognizable username• Add additional URL (blog or LinkedIn)• Use an image that people can clearly

see your face on a small scale• Add a one line bio• Include city and state you live in

recently launched group

20 members and growing

Share news Post discussions Network with

recruiters and job seekers

Work It• Check your profile daily• Post and answer questions• Update your status• Keep tabs on who is looking at

your profile• Join groups or start a group• Look at the companies you’re

interested in working for and see if you have connections in common with employees.

Talking Twitter

Discussion

Status Updates

Tweets

Your PhotoAccount Setup Your

Username

Your Followers

Direct Messages to You

Find People From Your Network

www.search.twitter.com ‘Find People’ tab on profile Twello.com WeFollow.com

Put It all Out There• Let your network know you’re job searching bywriting it in your bio• Keep your followersup-to-date on yoursearch• Post content relevantto your search andyour industry

Twitter Tactics• Acquire followers• Start with address book import• Follow you, follow me• Get retweeted (write interesting stuff)• Especially interesting if you’re unemployed• #hashtags (tags for content)• Join the conversation• Link to Facebook (make your life easier)

Job Searching with Twitter

Facebook:– Search for industry events and find 1-2 you can attend– If comfortable, a good profile photo helps to humanize you– When you join a group, leave a small note to introduce yourself

LinkedIn:– Fill in as much as you are comfortable with on your profile– Find and join groups that interest you– Personalize your invitations to connect– Acknowledge those who want to connect with you

Twitter:– Pace yourself – Try getting into a routine of updating at least once 2x a week– Search for and join in on relevant convos of interest to you

“Those who embrace and exploit these newer technologies will gain a significant advantage over their colleagues who are restricting themselves to established job search methods”

• Joel Cheesman, recruitment issues blogger @ cheezehead.com Gaining a significant web presence is so crucial in a

job search – “Some recruiters who won’t call you unless you have a presence

and significant Google visibility.”• Martin Buckland, recruiter

“Make sure you have your work history, little bit about yourself, and ways you can be reached (create a new gmail or hotmail or whatever if you want to keep your personal one private)”

• Marin K. Burns, Recruiting Manager, Gardner Resources

Questions?• Sheila Kronberg

– Tech Prep Specialist– Academic Advisor/Project Coordinator-

Dislocated Workers– Lakeshore Technical College

• Kris Pool CAP– Adjunct Instructor – Lakeshore Technical

College

Thanks and Acknowledgements

• Gabe Zichermann, CEO rmbrME– ‘Social Networking For a Job’

• Kim Novik and Kathleen Sheridan– Seminar: Job Hunting Through Social Media 16 March

2009• Red Shoes PR, Inc.

– ‘Finding a Job Using Social Media’• Mayra Ruiz, Cleared Jobs.net

– ‘Using Social Networks As Job Searching Tools’