using social media as a professor and as a thought leader in the business world
DESCRIPTION
This presentation was made at the 2012 Business Professor Teaching Summit at Drexel University in Philadelphia. Presenters were Hannah Redmond and Leon Fraser.TRANSCRIPT
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and as a thought leader in the business world
Business Professor Teaching Summit 2012
May 18, 2012
Leon Fraser and Hannah RedmondRutgers Business School
Using Social Media as a Professor
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Agenda
• Introduction
• Social Media in the Classroom
• You, as a Thought Leader
• Conclusion
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Introduction
• Internet provides 24-7 access to information, news, entertainment and communication
• It has given rise to user-generated content, also known as Web 2.0
• Social Media is the #1 activity on the web
• Mobile devices such as smart phones have intensified access to web and social media
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Rationale
• Today’s college and grad students are in the Gen Y demographic (born in 1980s and early 1990s), also known as the Net Generation
• 85% of students at 4-year universities have Facebook profiles
• “Students will expect their learning to mirror their interactive lives”
• Should professors change to enhance pedagogy?
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Social Media in the classroom
• Chat Rooms
• Blogs
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Facebook: Features
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Facebook: In the Classroom
• Professor’s sole course platform for students
• Student-only page for intra-communication
• Student-created page for Entrepreneurship course
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Facebook: Potential Uses
• Mentoring
• Facebook Groups for Schools
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Twitter: Features
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Twitter: In the Classroom
• Professor tweets students
• Professor tweets other professors
• Professor tweets followers
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Twitter: Potential Uses
Profs:• Send re-tweets
Students:• Submit assignment queries• Follow news feeds• Enter ‘search’ term • Tweet a company rep
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
LinkedIn: Features
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
LinkedIn: In the Classroom and Possible Uses
• Create a LinkedIn profile
• Create a LinkedIn group
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Chat : In the Classroom and Possible Uses
• Give class participation points
• Create multiple threads
• Answer student queries
• Keep “chat room hours”
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Blogs in the Classroom and Possible Uses
• Comment on professor blog
• Comment on student blog
• Comment on public blog
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Course Platforms with Social Media Features
Traditional:
Blackboard, Sakai, CourseSmart
Innovative:
Edmodo, My Big Campus, Socrative
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Social Media as a Thought Leader
• Promoting your work
• Brand awareness for your school
• Make comments on news and blogs
• Use Twitter to promote thought leadership
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Conclusion
• Why should professors incorporate social media in their teaching?– Will learning increase measurably? – Will it make money or save money? – Will teaching ratings go up?
• What are the barriers to increase use of social media? – Professor knowledge, comfort level, and time investment– University policies and committees– Student access to computers and smart phones
• Do you have any suggestions, stories, or case studies?
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Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Contact
Leon Fraser
Lecturer, Rutgers Business School
800 520 0818 x1495
www.linkedin.com/in/leonfraser
Hannah Redmond
Senior Public Relations Specialist, Rutgers Business School
www.linkedin.com/in/hannahredmond
@hannahlah & @rutgersbschool
hannahredmond.com