Using Social Media For Evangelism & Congregational Growth

Bishop James I Feel God BrownHost

Using Social Media For Ministry• Who Is James Brown – Former Software Engineering Manager

For Fortune 500 Firm– Pastor For More Than 16 years– Consecrated A Bishop In 2005– Mentor To Pastors Across America

Using Social Media For Ministry

• Here Is What You Will Learn:–What Is Social Media–Why Social Media Is Important–What Can Be Done With Social

Media

Using Social Media For Ministry

• Here Is What You Will Learn:–How Social Media Can Impact

Your ministry–Why Social Media Is NOT

Enough

Using Social Media For Ministry

• Here Is What You Will Learn:–3 Step "SIMPLE" Internet

Strategy For Using Social Media In Ministry–How To Use Audio & Video For

Increased Effectiveness

Using Social Media For Ministry

• What Is Social Media–Are Software Programs That Allow

Users To Create A Location Where They Can Share Text, Pictures, &/or Videos With Other Relational Users and Comment On What Is Shared.

Using Social Media For Ministry

• Why IS Social Media Important?

Using Social Media For Ministry• Why Social Media Is Important?

1. If Facebook were a country, it would be the world's third largest.

2. Social Media has overtaken porn as the #1 activity on the Web3. A new member joins LinkedIn every second.4. More Than ¾ Of ALL U.S. Adults Are Online.5. 90% of consumers trust peer reviews and only 14% trust

advertisements6. YouTube is the second largest search engine in the world.7. 1 in 5 couples meet online

Using Social Media For Ministry

The #1 Reason

IsSOULS

Using Social Media For Ministry• What Can Be Done With Social

Media – Social media is the new PR. Journalists

increasingly rely on social media– Reach People BEFORE They Come To Church– Give Additional Information To Your ‘Circle’

Using Social Media For Ministry

• How Can Social Media Impact Your ministry– Increase Evangelism– Increase Community Outreach– Increase Internal Communication

Using Social Media For Ministry

• Why Social Media Is NOT Enough–Social Media Can Interact But

Cannot Tell Your WHOLE Story!–What Works Today …..

Using Social Media For Ministry

• The 3 Step "SIMPLE" Internet Strategy For Using Social Media In Ministry Who is your audience? What are you going to ask them to do? How are you going to connect with them?

Using Social Media For Ministry

• The 3 Step “SIMPLE“ Strategy– Before You Get Started• Define What You Want To Accomplish• Decide Who Will Do The Work Of

“RELATIONSHIP”– Who Will Get The Information?– Who Will Upload To Net?– Etc.

Using Social Media For Ministry

• The 3 Step “SIMPLE“ Strategy– Before You Get Started• Define Your Expectations For Your ‘ROMI’

– How Will You Measure Success?– How Much Action Is Generated?– How Much Buzz Is Generated?

Using Social Media For Ministry• The 3 Step “SIMPLE“ Strategy

1. Create Your Space – Your R.E.O. Space• Web Page / Blog – R.E.O.• Email List Management System – R.E.O.• Resource Delivery System – R.E.O.

– Create Your Social Space• Facebook Fan/Business/Ministry Page

– Optional Group Page• Twitter Account• YouTube Account & Channel

http://1000churches.org/welike/hostgatorLow Cost Webhosting with ALL the bells and whistles.

Using Social Media For Ministry• The 3 Step “SIMPLE“ Strategy

2. Create Your Content• Web Page / Blog

– Announce Every Event – Every Month– New Ministry Resources

• Facebook Page – Posts From Website– Selected Tweets

• YouTube– Video’s From Activities– Sermon Snippets

Using Social Media For Ministry• The 3 Step “SIMPLE“ Strategy– Content Notes & Suggestions For Twitter

• 30% message application: from the sermon topic every day for the upcoming week.

• 50% family/personal life: people want to feel like they know their pastors.

• 20% inspiration/information (including ReTweets): You don’t have all the answers, and you’re learning, too. Be human and share

Using Social Media For Ministry• The 3 Step “SIMPLE“ Strategy

3. Engage Your ‘TRIBE’ & Community• Promote Your Social Media – Encourage

everyone to talk & Share.• Tell stories. The stories about YOU are the best.• Create compelling headlines. I scan headlines

and only read the articles with headlines that grab my attention.

• Use pictures and video. Keep videos under 4 minutes whenever possible.

Using Social Media For Ministry• The 3 Step “SIMPLE“ Strategy

3. Engage Your ‘TRIBE’ & Community• Become a thought leader. That means you need

to start reading something that doesn’t come from another pastor’s blog. And, you need to create time to think.

• Meet reader’s needs. You have to develop relationships with your readers to figure this out.

• Generate a reaction or prompt an action. Move people or frustrate people.

Using Social Media For Ministry• The 3 Step “SIMPLE“ Strategy

3. Engage Your ‘TRIBE’ & Community• Be vulnerable. Share what you’re learning

including the successes and the mistakes.• Use humor. • Keep it brief. I don’t read long articles on

the web no matter who writes them.• Give Something Away EVERY Week!

– ALWAYS Get Their Email Address.

Using Social Media For Ministry

Now That Didn’t Hurt

Did It?

Using Social Media For Ministry

• How To Use Audio & Video For Increased Effectiveness.– Record EVERYTHING audio/video– Create PowerPoint Movies to Share– Create Commercials About Your Ministry– Create A YouTube Channel– Use MyVideoTalk for Video Emails, Live Streaming &

Conference Callshttp://budurl.com/myvideoemail

Using Social Media For Ministry• Conference Special

– Wordpress Blog– 1 Year Webhosting– Facebook Fanpage– 4 hrs Private Coaching– Email List System

Regularly $750 Just $499

• Contact UsBishop James BrownIFG Group

• 5121 Virgil St.Ft Worth, TX817-535-7091

http://ifeelgod.org

http://ifeelgod.org/aatxbapt2

Using Social Media For Ministry• Tuesday Nite

Webinars

• Private Coaching

• Conference Notes

• Contact UsBishop James Brown

IFG Group• 5121 Virgil St.

Ft Worth, TX817-535-7091

http://ifeelgod.org/ministryincome

http://ifeelgod.orghttp://ifeelgod.org/aatxbapt2

http://ifeelgod.org/coaching

Using Social Media For Evangelism & Congregational Growth

Bishop James I Feel God BrownHost