using social media for pr

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© 2015 BancVue. All rights reserved. Not for distribution. Using Social Media For PR

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© 2015 BancVue. All rights reserved. Not for distribution.

Using Social Media For PR

Using Social Media For PR With  Special  Guest:  William  Mills  Agency  

 

•  Over  38  years  working  with  companies  offering  solu?ons  to  the  banking,  payments,  mortgage,  credit  union  and  related  markets    

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

@WMAgency

Goals

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

•  Gain an understanding of how social media plays into a PR strategy

•  Outline how community institutions can build their PR strategy

•  Discover how a crisis plan plays into your PR strategy and social media

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“Use  plaGorms  like  Followerwonk,  BuzzSumo,  Kred  &  Topsy  to  see  top  influencers  in  your  industry  �#bankonsocial”      

@WMAgency

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“For  local  PR,  follow  reporters,  editors  &  producers  that  cover  

finance  and  banking  �#bankonsocial”  

@WMAgency

“Many  share  handles  on  their  profile  and  LinkedIn  pages,  

consider  bloggers  and  analysts,  too!  �#bankonsocial”    

@HeatherSugg

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@WMAgency recommends following:

@leimer

@JimMarous

@amerbanker @ABABankers @dmnews

@Bankinnovation

@finovate

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“We  love  TwiWer,  Facebook,  Instagram.  Even  have  Periscope  &  videos  for  connec?ng!  We  <3  being  where  our  community  is!  

�#bankonsocial”  

@CitizensEdmond

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“TwiWer  is  useful  for  some  media  but  LinkedIn  Groups  are  where  you  can  really  find  

key  influencers  �#bankonsocial”  

@WMAgency

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“Always  promote  press  releases  &  ar?cles  on  social  media!  Post  to  every  social  

outlet  you  have  �#bankonsocial”  

@WMAgency

“Press  releases  offer  so  much  content  to  be  used  just  

once!  Pull  out  a  quote,  metric,  etc  for  mul?ple  posts  

�#bankonsocial”  

@j_megan_a

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“For  TwiWer,  post  more  than  once  (4-­‐5  ?mes)  using  different  content  from  the  release  �#bankonsocial”  

@WMAgency

“Create  an  infographic  to  accompany  a  release  -­‐  good  to  share  with  media  and  via  

social  �#bankonsocial”  

@Sherylgudelsky

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Be sure to favorite & retweet people who share your news!

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“Don't just share with link! Maximize reach with employee

engagement and shares. Maybe even some teasers

ahead of time!” - @BankSmartCARRIE

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“Have  an  internal  �#socialmedia  strategist  share  content.  

�#bankonsocial”  

@WMAgency

“Don't  leave  it  all  to  your  �#marke?ng  team!  Amplify  &  leverage  your  employees  as  

�#socialinfluencers  &  �#brandambassadors!  

�#BankOnSocial”  @BankSmartCARRIE

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“Assigning the newbie intern b/c they are young isn't a "strategy"

#bankonsocial” - @AmandaCUInsight

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“We  share  finance  news  and  ?ps.  Occasional  

finance  funnies.  And  once  in  awhile  promo?onal  stuff.  �#bankonsocial”  

@FTWCCU

“We  focus  on  our  community  and  all  of  volunteer  efforts  �#bankonsocial”  

@FlaxJessica

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“When picking what to share. Ask #WWMCW..."What would

my consumer want?”

- @mosamarketing

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“Share content created by others, such as links

to articles in local or industry publications.”

- @AmandaCUInsight

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“If  your  bank  has  educa?onal  content,  customers  will  

respond.  Remember,  content  is  king  �#bankonsocial”  

@WMAgency

“Content  is  king.  Inves?ng  ?me  and  

money  on  making  the  best  helps  you  to  stand  

out."  @BancVue

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“To learn more on how to boost your PR with blogs, check out our post http://ow.ly/UZ3PR”

- @WMAgency

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“Social  is  about  interac?on.  Don’t  just  share  your  content.  Engage  with  your  audience.  Social  media  is  an  outlet  for  communica?on.  Let  that  be  a  

two-­‐way  street.  #BankOnSocial”  

@WMAgency

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“Monitor everything. Be sure to know what is

going on online. #bankonsocial”

- @WMAgency

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

Divider Slide Option 1 “Because  of  heightened  

regula?ons  around  social,  we  recommend  having  policies  in  place  for  staff  �#bankonsocial”  

@WMAgency

“FI's  should  also  be  familiar  with  the  FFIEC’s  

risk  management  guidance  for  social  media.  

�#bankonsocial”  

@WMAgency

Read more about the FFIEC regulations here: http://1.usa.gov/1XfkaWT

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“Always monitor your social media outlets. You have to be accountable for everything.”

- @WMAgency

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“Define your expected "return," then solve for

X. Important step that is often overlooked.”

- @MTouchtonWMA

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“Engagement  is  what  we  hope  for,  but  watching  that  follower  #  increase  is  s?ll  

addic?ve  though!  �#bankonsocial”  

@CommSpiritBank

“Benchmarks  are  cri?cal  to  planning  #BankOnSocial”  

@BancVue

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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“Absolutely!  You  can  never  be  too  prepared  for  a  crisis.  And  

social  media  crises  are  especially  cri?cal  because  of  how  rapidly  they  spread.  

�#bankonsocial”  

@WMAgency

 

 

 

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial  

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@WMAgency’s 10-Step Crisis Plan

1.  Identify potential crisis 2.  Establish a crisis communication

team 3.  Determine the appropriate

positioning and messaging to address each scenario

4.  Designate spokespersons 5.  Develop FAQs 6.  Develop communications to

employees and customers 7.  Determine the media

communication method 8.  Facilitate a media training

refresher 9.  Track media coverage 10. Evaluate your crisis

communication plan

© 2015 BancVue. All rights reserved. Not for distribution.

#bankonsocial

Thank you