using social media in health promotion gloria tsang, rd founder of healthcastle.com
TRANSCRIPT
Using Social Media in Health Promotion
Gloria Tsang, RDFounder of HealthCastle.com
Where is HealthCastle?
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•What Could (or Should) You Do on Social Media?•Balancing Company and Personal Brand•Which Social Media Platform Works for You?
Objectives
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•Prior to 2007: tradition PR•Need to broaden our audience•Social Media: free
Why?
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Social Media
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Social Media
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Q. Well, what to broadcast?
A. Fresh content relevant to your audience.
Social Media = Networking
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•Local professionals, RDs, foodies, editors•Whoever made a comment on your blog•Friends and readers•Your online resume ***
Too much Social
Too much Media
When imbalance strikes…..
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On Twitter: We interact with PEOPLE
Balancing Company vs Personal Brands
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Waste Some Time
What Do You Do on Facebook?
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On Facebook: Business Page
What Do You Do on Facebook?
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What Do You Do on Facebook?
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An Initiative
What Do You Do on Facebook?
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Market Your Event
What Do You Do on Facebook?
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Ooooooo….. A secret group.
Videos!
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Start a YouTube Channel
Videos!
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A campaign or a short message
My latest addiction…..
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•Choose an appropriate platform for our target audience•Google Buzz introduced in Feb 2010
Case Study: A lesson for us
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The result?
What we should have done?What works for Mashable doesn’t always work for usHealthCastle.com Women / Mashable IT-savvy menCheck our member base
Yahoo: 30 %Hotmail: 18 %Gmail: 13 %
Case Study: A lesson for us
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Goals?•Connect with like-minded professionals?•Share your passion and talents?•Look for a job?•Get more clients?•Market a campaign?
Audience?
How Much Time?
So, Which Platform?
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A silver bullet
Part of a marketing mix
Social Media…..
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•Share your passion & Start a blog•Utilize LinkedIn•Connect with me on FB so I can add you to the secret group•Start connecting!
Today!
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Facebook.com/healthcastle@HealthCastleGlo
Linkedin.com/in/gloriatsang
Connect with Me!