Using Social Media Strategically to Drive Web Traffic

By Danielle Brigidadanielle.brigida@gmail.com

Photo by ness730

Social Networking

Social BookmarkingSocial News

Photo by waynejackson

Social Media is an “umbrella term” Social Media is an “umbrella term” for…for…

What is Digg ?

Photo by Mike Carroll

• Age Range: 25-34

• About 65% male

• International

• 25 million unique visitors a month

Digg demographics:

Digg 101:• Users submit links.

• Other users vote--or “digg”--links they like.

• The more votes a link has, the more popular it becomes.

• If a link gets enough “diggs” in a 24 hour period, it makes it to the Digg.com homepage.

Digg homepage . . . Digg homepage . . . JACKPOT!JACKPOT!

Photo by rhoadeecha

Endangered Cats on Digg

Endangered Cat Stats

00

10,000

20,000

30,000

40,000

50,000

60,000

January February

Other Traffic Digg

1,584

43,703 from Digg

4,834 from other places

TOTAL:48,537

Your Site

RSS Blogs

Digg Helps Diversify YourInbound Links

Results

0

200

400

600

800

1000

1200

October - March

DiggsDiggs

Digg Isn’t Easy

Tips and Tricks

Image by Micah JohnsonFrom www.chiefingredient.com

What is StumbleUpon?

• 4.5 million members

• 1.5 million unique visitors a month

• 56% male

• Age Range: 45-54

StumbleUpon

Say I like puppies…

#1. I download the StumbleUpon toolbar.

#2. I create a basic profile, checking boxes that relate to puppies (and other things I like).

Browse and Rate

• Discover and rate your pages and others.

• Build relationships with other “Stumblers” with similar interests.

• Rate anyone who mentions you! It will reward them with traffic.

You Want More

“Thumbs”

Photo by Vern

Hart

Let “Stumblers” Rate You

What the “thumbs” look like…

Spend Longer on Site Lower Bounce RatePhoto from Morguefile.com

Laurenatclemson on Flickr

StumbleUpon Stats

Profile Development Pays Off!

Takeaways…

• Be ready to invest time.

• Create and submit unique material.

• Find your niche.

• Invest and reciprocate.

• Social media

can supplement more traditional methods.

Photo by Jack Fiallos

QuestionsQuestions??

Photo by jn2race