using social media to amplify academic events
TRANSCRIPT
What is event amplification?
“An amplified conference is a conference or similar event in which the talks and discussions at the conference are 'amplified' through use of networked technologies in order to extend the reach of the conference deliberations.”
https://en.wikipedia.org/wiki/Amplified_conference
Social media can be used to amplify• Audiences voices, discussion & debate
(Twitter, blogs).• Speakers and keynotes (audio & video
streams, Twitter, YouTube, Periscope, MediaHopper, liveblogs, sketchnotes).
• Slides (SlideShare, Prezi).• Conference outputs (Flickr, SlideShare,
YouTube, Storify, TAGS, tableau, reflective blogs, sketchnotes).
Why amplify an event?• To encourage audience engagement.• To encourage remote participation. • To enable wider participation and
public engagement. • To ensure your event is accessible. • To keep an archive of your event.• To add to your academic portfolio.• To encourage conversations to
continue after event.• To reflect on and analyse event
What kind of events benefit from amplification?
• Conferences.• Seminars.• Workshops. • Project launches.• Pretty much
anything!
Hashtags!“A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.”https://en.wikipedia.org/wiki/Hashtag
Can be used across multiple channels (Twitter, YouTube, Flickr, blogs).
#EdinDS
#DigScholEd #DDI16
Choosing & using your hashtag• Keep it short, no spaces or
underscores, include date.• Check it’s not being used already.• Circulate well in advance.• Use hashtag to disseminate event,
e.g. CFPs, dates, registration info. • Use the hashtag to build up
community around event.• Don’t use multiple hashtags for
different conference strands. • Display hashtag on event website,
programmes, agenda, etc.
Using twitter to amplify events• Display hashtag prominently. • Remind participants to use it.• Invite questions for speakers
from remote participants on twitter.
• Consider having an official twitter live feed for keynotes, etc.
• Use speakers’ twitter handles, e.g. @lornamcampbell
• Twitter walls and fountains.Image credit: Luc Van Braekel, CC BY 2.0, https://flic.kr/p/5F6WfB
Beware the backchannel“Backchannel is the practice of using networked computers to maintain a real-time online conversation alongside the primary group activity or live spoken remarks. The term "backchannel" generally refers to online conversation about the conference topic or speaker.”
https://en.wikipedia.org/wiki/Backchannel
Backchannel conversations may or may not use the hashtag.
Playful use of twitter for amplification• Add participants’ twitter
handles to name tags.• Use for games and social
activities. • All build community round
events.• Useful to engage remote
participants.• Natural Sciences
Collections Association #NatSCA2016 and #NatSciFashion
Livestreaming• Live film or audio broadcast of speakers.• Expected of major events. • Important for remote participation and public
engagement.• Think about cost and logistics. • Need to manage expectations.• May be institutional facilities available.• Periscope offers quick and dirty solution. • Requires media permissions. • Recorded streams can be shared on YouTube,
MediaHopper, etc.
Livestreaming
Image credit: Anna Page, CC BY 2.0 https://www.flickr.com/photos/acpage/25944147414/in/album-72157665077094714/
Photography• Can use official photographer…• …or encourage all delegates to share
photographs. • Upload to Twitter, Flickr or Instagram.• Use the hashtag.• Not necessary to seek permission but..• …polite to ask• Allow participants to opt out of photographs.
Sketchnotes• Visual
representation of presentations.
• Another way to capture and disseminate information.
• Nice take away for speakers. Image credit: Bea de los Arcos,
https://twitter.com/celTatis/status/722797910304432128
Sketchnotes
Image credit: Beck Pitt, CC BY 2.0 https://www.flickr.com/photos/40959105@N00/sets/72157667593223021
Sharing Presentations• Ask presenters to upload to
SlideShare.• Can also use dedicated
conference account.• Ask permission to upload.• Tag presentations.• Can also use Prezi, Google
Slides, etc.• Particularly valuable for
keynotes.
Blogging• Live blogging – captures a
realtime transcript of talks and discussions.
• Reflective blogging – reflective blogs posted after presentations.
• Consider using volunteers to blog conference sessions.
• Set up dedicated conference blog.
• Use blog feeds to aggregate tagged post.
• Use the conference tag.
Archiving amplified events using Storify
• https://storify.com/ • Storify allows users to create stories or
timelines from social media. • Add content from Twitter, YouTube, Flickr,
Instagram, SoundCloud, etc. • Add links, comments annotations. • Share and embed stories. • Notify people named in the story.• Use the hashtag.
Storify Interface
#edDDI Storify
Social network analysis with Tableau
• https://public.tableau.com/• Visualise and share social network
data.
Image credit: Simon Thomson, https://twitter.com/digisim/status/730038722247458817, #nlc2016
Social network analysis with Tableau
Image credit: Simon Thomson, https://twitter.com/digisim/status/729743091658280960, #nlc2016
Archiving Twitter with TAGS & TAGSExplorer
• https://tags.hawksey.info/• Developed by Martin Hawksey. • Free and powerful.
TAGSExplorer #OER16
TAGSExplorer #OER16
Last but not least
• If you want your delegates to tweet, blog & share images make sure they have access to power and wifi.
• If you’re taking pictures, sit at the front.
• USE THE HASHTAG!
Activity
Create a Storify of the Day of Digital Ideas tweets.
https://storify.com/
Contact
Lorna M. CampbellOER Liaison – Open ScotlandUniversity of Edinburgh
[email protected] [email protected] https://lornamcampbell.wordpress.com/ @lornamcambell
CC BY Lorna M. Campbell, unless otherwise indicated.