using social media to boost your sessions amended...group exercise –planning a social media...
TRANSCRIPT
Using social media
to boost your sessions
Introduction
Your speakers
• Matt Halfpenny, Marketing and Communications Assistant, Derbyshire Sport
• Katie Crockett, Marketing Officer, Derbyshire Sport
Key presentation elements
• Social media basics
• Popular platforms and how to use them
• Dos and don’ts
• Group exercise – planning a campaign
Social media basics: why use it?
Social media accounts
• Social media is a great way to engage with your customers, the
community and the rest of the world to promote your services.
• For social media to be effective, you need to give users the
freedom to openly communicate and share their views,
experiences and ideas.
However, you need to consider the risks of lack of control.
• There are pros and cons of ‘open’ content (where you give your
users and followers the freedom to post messages)…
Pros • Increases visibility
• More engaging
• An introduction
• It’s free!!
Successes…
Cons
• Open to negative
comments
• Viewed as all
marketing and
promotion, no real
information
• Once something is out
there, it’s out there
forever!
Failures…
Social media basics: What to think about
• Consider what type of social media
may be best for you and the
customers you’re trying to reach
(Facebook, Twitter, Instagram,
other).
• Research the best organisations to
tag in to help you spread the word.
Use those you know well, but also
try to think outside the box.
• Keep in mind safeguarding
responsibilities when engaging
with children
Social media basics: What’s out there
• Allows a user to send a text-based message
(“tweet”), up to 140 characters in length, to
other users who have requested to receive
updates from that user
• Users can post public or private (direct)
messages to other users
• You can add pictures to your tweets to make
them stand out from others on the
homepage twitter feed.
• You can add a link to another website too if
you run of space to explain… Consider using
one of the below websites to shorten your
link and give you more space
http://tinyurl.com
http://ow.ly/url/shorten-url
https://goo.gl
Twitter tips
• Twitter engagement is 17% higher on
weekends
• Engagement is twice as likely when you
include an image or video link
• When you add an image to a tweet, you
can ‘tag’ up to 10 twitter users in the
post. This is a great way of extending
your reach as those users/organisations
can retweet to their followers. Always
use an image where possible.
• Use hashtags, tweets with hashtags are
also more likely to be retweeted
• It can be useful to use ‘Quote Retweet’
on Twitter.
• Use correct grammar, no text talk
• Polls are another useful way of
increasing engagement
• Considered most popular social network on
the internet
• Users expect you to interact with them
more like friends than businesses
• Works best if you are happy to adopt a
more “flexible and friendly” tone in your
communication
• Can build a very strong and loyal following
who will click, view, ‘like’ and share your
content so your reach continues to grow
• You can display more text and explanation
than Twitter
• Engaging content includes posting
videos/photos, asking questions, sharing
helpful and exclusive information and more.
Reciprocal sharing and re-Tweeting on social media platforms
• If you invite just your friends to your party,
you won’t get as many attendees as if your
friends then invite their friends to the
party. It’s the same principle.
• It helps if you can re-tweet and share the
requests of others, as they are then more
likely to re-Tweet and share yours.
• Make sure you tag in Derbyshire Sport
(@DerbysSport ). We can then re-tweet
and share to our audiences.
• Aside from our main Derbyshire Sport
pages, we can also share on Coaching
Derbyshire (@CoachDerbyshire) and
Active Derbyshire (@activederbys).
Social Media – Dos and Don’ts
Do
• Be yourself, be original
• Disclose who you represent
• Participate regularly
• Be human and have fun (but remember it
is a public record)
• Give credit to others
• Include links, photos and videos to keep
things interesting
• Be friendly and show personality through
your content
• Share business milestones – like you
would with family / friends
• Put out messages more than once. People
may not see it first time.
Social Media – Dos and Don’ts
Don’t
• Hog the spotlight– think 90% about
others / big ideas / resources and 10%
about you
• Share / retweet without knowing what
you are “endorsing”
• Post too much – spamming people will
turn people off
• Not post enough – try several times a
week or daily: keeps interest
• Ignore it – your customers may well
already be talking about you
• Just focus on the business and push
out business content
• Post without thinking it through. If
you’re not sure, it’s probably a bad idea.
Group Exercise – Planning a social media campaign
Over to you
• Now we’ve been through some of the
things to bear in mind when using
social media, we want you to put the
theory into practice, by dividing into
two groups to tackle the exercise
below.
Derbyshire-based table tennis clubs Ping Pong Table Tennis Club and
Topspin Table Tennis Club are holding an open day with taster sessions on
25 November.
Between you in your groups, come up with a brief action plan for your
campaign to promote this event as widely as possible.
Group Exercise – Planning a social media campaign
Some additional points to consider
• Could it be tied in to Black Friday?
• Get backing of a player in the area
(Chesterfield’s Liam Pitchford).
• Is your comms inclusive? (Are you
aware of the EFDS comms guide?)
Contact: [email protected] or 01773 571227
[email protected] or 01773 571224