using social media to break down walls
DESCRIPTION
A case study presented through the Blog Council on June 30, 2009 looking at how the Robert Wood Johnson Foundation is using social media to generate new ideas and break down walls.TRANSCRIPT
Breaking Down Walls:Using Social Media to Build
Partnerships and Generate Fresh Ideas
Larry BlumenthalRobert Wood Johnson Foundation
June 30, 2009
Library of Congress, Prints & Photographs Division, LC-USW36-318
Top Reasons for Not Using Social Media
Collection of National Media Museum
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Top Reasons for Not Using Social Media
Don’t have time Too much work Don’t have resources Senior staff don’t see
value/not sure of ROI May face criticism Loss of control
Not relevant to my work
Collection of National Media Museum
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What We Do
• Give Ideas Wings
• Build Partnerships
• Help Set Agenda
• Share Knowledge
Library of Congress, Prints & Photographs Division, LC-B2- 2542-5
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Launched: August 2006
Goal:Generate conversation, feedback and new ideas to pursue
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Launched:April 2009
Goal: Join the conversation on health reform, provide perspective and context
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Launched: December 2008
Audience: More than 1,000 followers
Goal: Connect with others who can make a difference on our issues
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Launched:April 2009
Goal:Share our story
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Launched: December 2008
Goal:Tap into the wisdom of the crowd
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Launched: June 2009
Goal:Tap into the wisdom of the crowd
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Launched:Earlier this year
Goal:Pilot new ways of generating ideas from field
Results:285 entries from 21 countries
History:Five competitions so far
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Projected Launch Date:July 2009
Goal:Pilot new way of Interacting with field, generating ideas
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Lessons Learned
•Strategy is helpful
•Baby steps are OK
•Start conversations
•Create connections
• Harder than it looks
•A different lens
The New York Public Library. New York Public Library Archives.
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Discussion
Larry BlumenthalRobert Wood Johnson Foundation
George Eastman House Collection
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