using social media to build disaster resilience
DESCRIPTION
This presentation details how local governments can use social media to help their council and community better prepare for, respond to and recover from disasters. Topics covered include: * engaging with the community as partners in emergency preparation, response and recovery * social media channels and tips for emergency communication and monitoring * empowering employees with the knowledge of how to use social media in emergencies * integrating social media in business continuity plans and creating a remote workforce * resources to help you - apps, maps, tools, templates, tips and guidelines Presented to the Queensland Local Government Social Media Forum hosted by LGMA QLD at Telstra Building, Brisbane, Australia on 29 May 2013.TRANSCRIPT
Queensland Local Government Social Media Forum Hosted by LGMA Queensland
29 May 2013, Telstra Building, Brisbane, Australia
Using social media to build disaster resilience
Emergency 2.0 Wiki CEO & Founder Eileen Culleton
Overview
Background on the Emergency 2.0 Wiki Engaging with the community as partners in emergency
preparation, response and recovery Social media channels and tips for emergency
communication and monitoring Empowering employees with the knowledge of how to
use social media in emergencies Integrating social media in business continuity plans
and creating a remote workforce Resources to help you – apps, maps, tools, templates,
tips and guidelines
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Vision
To help build resilient communities, empowered with the knowledge to use social media in emergency
communications.
Emergency agencies Government agencies Schools Community agencies and non profits Business Media The Public
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The impetus
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Where are We?
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Alliance Partners
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Engaging with the community as partners
Whole of community approach
Emergency services
Government
Schools
Hospitals
Business
NGOs
Community groups
Media
The public 8
‘Whole of Community’ approach
Engaging with the community as partners Two way communication Integration between agencies Engaging digital volunteers Asking the community to share information from the
scene Business helping business Community helping community
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social media & mobile devices
+ real-time localised
information +
community participation
= lives saved
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NYC Response to Hurricane Sandy
“Whole of community” response
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NYC Response to Hurricane Sandy
Opened up its data to enable emergency maps
to be produced
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NYC Response to Hurricane Sandy
Crowdmaps empowered the public to share own reports, photos and videos
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NYC Response to Hurricane Sandy
Public could sign up to receive alerts based on geographical area
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NYC Response to Hurricane Sandy
Citizens downloaded emergency apps to receive alerts and emergency preparation information
Red Cross Hurricane App
FEMA Emergency Preparedness App
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NYC Response to Hurricane Sandy
Two way communication using social media
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NYC Response to Hurricane Sandy
Engaged digital volunteer groups
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NYC Response to Hurricane Sandy
Business helping Business
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NYC Response to Hurricane Sandy
Community helping Community
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QLD Floods
Local Government empowering community
to help community
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QLD Floods
Local Government empowering community to help community
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QLD Floods
QLDAlert.com
One stop shop for live information
Twitter and Facebook feeds
Official agencies only
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VIC Bushfires
Similar to QLD Alert, Disaster Connect brings together Twitter and Facebook feeds of official agencies
Also feeds from community groups
And feeds from hashtags eg #VICFIRES #BUSHFIRES
Hosted by Green Cross Australia Harden Up program
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Key recommendations
1. Provide Tools and the platforms to help the public help themselves, each other and emergency services and official agencies eg emergency apps, crowdmaps
2. Educate the public on how to use social media to help themselves, each other and emergency services
3. Engage in two way communication – ask the public to help
4. Engage digital volunteers
For a ‘whole of community’ approach to using social media for disaster resilience
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Together, we can save lives…
Emergency Communication
State monitoring hours
Link to Terms & Conditions
State whether you will reply to individual messages.
List popular #hashtags
Post details of your other social media
Emergency Communication
Use as a hub for information and updates
Link to Emergency agencies via ‘Likes’
Use the notes page
Add your FAQs
Use for live broadcasting
Emergency Communication
Use as a one stop shop for information and updates
Your organisation’s Twitter
Feed from emergency agencies
Forms to collect information
Maps
Photos and videos
Integrated websites
Monitoring the emergency
#hashtags
realtime maps
Mobile apps
Monitoring messages to/about you
@mentions
Empowering employees
Intranet
Induction
Emergency Drills
Awareness Campaigns eg to coincide with
Storm Season
Empowering employees
Identify hazards
Empowering employees
‘How to’ resources
Empowering employees
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Emergency Apps
http://emergency20wiki.org/wiki/index.php/Smartphone_Apps#Volunteering
Empowering employees
Emergency Apps
Empowering employees
Share emergency information to help others
Empowering employees
Ask for assistance /
help others
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http://emergency20wiki.org/wiki/index.php/Queensland_emergency_agencies_using_social_media#QLD_Alert_Site
Empowering employees
Social Media Tips eg #Hashtags on Twitter
Business Continuity
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Risk Management
Business Impact Analysis
Incident Response Plan
Recovery Plan
Exercises
Staff Induction
Intranet
Audits
Creating a remote workforce
Use an enterprise social network eg
Key Tips
Activate groups of key staff that need to collaborate
Undertake 'roll calls' to enable staff to check in
Post important links, photos and videos
Integrate important Twitter updates by using #yam
Use as email when networks are down
Key Tools
Use for virtual meetings eg with staff who are isolated
Communicate with key stakeholders such as other agencies, suppliers
Can collaborate online, send each other images from the emergency location, send/share links, email etc
Skype
Key Tools
Use to collaborate virtually in real time on documents
Word documents
Spreadsheets
Forms
How do we find resources?
Directory
Apps
Maps
Videos
Tools
Tips
Guidelines
Library
@emergency20wiki
Hashtags to follow
#smem
#em2au
#VOST
Find Us!
Wiki: http://emergency20wiki.org/wiki
Blog: http://emergency20wiki.org/
LinkedIn: Emergency 2.0 Wiki
Twitter: @emergency20wiki 48
Thank you!
Questions?
References •http://emergency20wiki.org/wiki/index.php/Main_Page
Photo slide 5 via Flicker Kingbob.net http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/
Graphic slide 7 via http://visual.ly/case-emergency-use-social-media
Twitter screenshot via Open Gov Blog http://blog.opengovpartnership.org/2013/01/hurricane-sandy-open-data-social-media-nyc-rachel-haot/
All logos and brand references are copyright of their respective owners
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