using social media to develop your professional online presence

59
Using social media to develop YOUR professional online presence Sue Beckingham | @suebecks Sheffield Hallam University Keynote Speaker #ELSS_2013 University of Kent

Post on 18-Oct-2014

1.397 views

Category:

Education


3 download

DESCRIPTION

The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This presentation will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way.

TRANSCRIPT

Page 1: Using social media to develop YOUR professional online presence

Using social media to develop YOUR professional

online presence

Sue Beckingham | @suebecksSheffield Hallam University

Keynote Speaker #ELSS_2013University of Kent

Page 2: Using social media to develop YOUR professional online presence

Your online presenceSerendipity can play a big part,

however more judgement should precede simply chancing on luck

Page 3: Using social media to develop YOUR professional online presence

The world is getting smaller

as more social communication tools connect us

Page 4: Using social media to develop YOUR professional online presence

SeeBe seen

The affordances of social media in relation to developing a professional online presence enable you to both:

Page 5: Using social media to develop YOUR professional online presence

Being seen to know and willing to share important things first, with an

increasingly smart and influential network, is the way to become

successful in an online worldEuan Semple

Increasing your leverage

Page 6: Using social media to develop YOUR professional online presence
Page 7: Using social media to develop YOUR professional online presence

BUT…. There are still those that need convincing that there's more to social media than cute cats,

celebrities and what we had for breakfast...

Page 8: Using social media to develop YOUR professional online presence

I don’t have TIME to find to learn…

“When somebody finds that 25th hour in the day or 8th day in the

week…”

Page 9: Using social media to develop YOUR professional online presence

INFORMATION

OVERLOAD

Page 10: Using social media to develop YOUR professional online presence

Or is it… “filter failure…”

Clay Shirky

Page 11: Using social media to develop YOUR professional online presence

Spivack 2012

Page 12: Using social media to develop YOUR professional online presence

“Education is not about adaption to an already existing environment, but the creation of an adult who will look beyond his own environment” (Vygotsky,1997)

Page 13: Using social media to develop YOUR professional online presence

Social Media EMPOWERS individuals to become:

digital CREATORSdigital CURATORSdigital CRITICSdigital CONVERSATIONALISTSdigital COLLABORATORSdigital COMMUNICATORS

AND to continue this dialogue face to face

Page 14: Using social media to develop YOUR professional online presence

The value of your online presence is the opportunities it can bring through connecting with others.

Connectedness:

Page 15: Using social media to develop YOUR professional online presence

Online presence:

Answering and raising new questions

Page 16: Using social media to develop YOUR professional online presence

Online presence:

Collaborating on projects

Page 17: Using social media to develop YOUR professional online presence

Online presence:

Sharing and getting

feedback on your work

Page 18: Using social media to develop YOUR professional online presence

Promoting your own work on

Page 19: Using social media to develop YOUR professional online presence

http://pinterest.com/suebecks/

Curating resources

Page 20: Using social media to develop YOUR professional online presence

SlideShare is the world's largest community for sharing presentations.

60 million monthly visitors and 130 million page views.

It is amongst the most visited 200 websites in the world. 

Embed presentations in blogs, websites, LinkedIn profile.

Inspiration from

Page 21: Using social media to develop YOUR professional online presence

http://www.scoop.it/t/taking-a-look-at-moocs

Page 22: Using social media to develop YOUR professional online presence

Re-shares of your work

Page 23: Using social media to develop YOUR professional online presence

5.7 billion professionally oriented

searches were carried out in 2012 on LinkedIn

11 thousand within 60 seconds

Page 24: Using social media to develop YOUR professional online presence

LinkedIn Endorsements

Page 25: Using social media to develop YOUR professional online presence

People can find skills and expertise via LinkedIn profiles

Page 26: Using social media to develop YOUR professional online presence

Measuring and analysing personal impact?

Page 27: Using social media to develop YOUR professional online presence
Page 28: Using social media to develop YOUR professional online presence

150

“There is a limit to the number of people we can hold at a particular level of intimacy.”

Dunbar 2010:21

Page 29: Using social media to develop YOUR professional online presence

“Research shows that weak ties can prove much more helpful in networking, because they form bridges to worlds we do not walk within. 

Strong ties, on the other hand, tend to be worlds we already know; a good friends often knows many of the same people and things we know.  They are not the best when it comes to searching for new jobs, ideas, experts, and knowledge.”  

Hansen 2009:130

However…

Page 30: Using social media to develop YOUR professional online presence
Page 31: Using social media to develop YOUR professional online presence
Page 32: Using social media to develop YOUR professional online presence

Building upon those little seeds of ideas…

Page 33: Using social media to develop YOUR professional online presence

Social Media opens new forums for sharing

Page 34: Using social media to develop YOUR professional online presence

Widens your scope

Page 35: Using social media to develop YOUR professional online presence

~ Build upon existing relationships~ Create new connections

~ Share information and ideas~ Challenge thinking

Page 36: Using social media to develop YOUR professional online presence

Getting started:The Trinity of Social Media

Safko 2012

Blog

Microblog

Social Network

Page 37: Using social media to develop YOUR professional online presence

Observe and Learn

Page 38: Using social media to develop YOUR professional online presence

Some Key Pointers

Solis 2013

Page 39: Using social media to develop YOUR professional online presence

“So THAT’S THE GOOD…

WHAT aBOUT THE BADTHE UGLY”

AND

Page 40: Using social media to develop YOUR professional online presence

You need to be mindful of who is observing your online actions

Page 41: Using social media to develop YOUR professional online presence

We need to be aware of our own Digital Footprint.

What impressions are being left behind, temporarily or

permanently?

Page 42: Using social media to develop YOUR professional online presence

Your Character

Your Personal

Brand

Your Current

Reputation

Your Future

Reputation

Who others think you are

Who you want to be

Who you really are

Who you think you are

Rob Brown (2010)

Making your

reputation

Page 43: Using social media to develop YOUR professional online presence

A minimalistic approach to your profile might be fine for Mark Zuckerberg but what

message does this give about you as a professional?

Better to take a leaf out of Reid Hoffman’s book

Page 44: Using social media to develop YOUR professional online presence

Default avatars....

Page 45: Using social media to develop YOUR professional online presence

Anonymity doesn't always transfer into real world opportunities

Page 46: Using social media to develop YOUR professional online presence
Page 47: Using social media to develop YOUR professional online presence

Online information via open social networks can be

easily accessed by others.

It is important to be aware of the limitations of privacy

online, and to regularly review the privacy settings for each of all social media

profiles.

Page 48: Using social media to develop YOUR professional online presence

Warbuton 2010

Page 49: Using social media to develop YOUR professional online presence

self promotion vs. self preservation

Juggling

Page 50: Using social media to develop YOUR professional online presence

The way to gain a good reputation is to endeavour to be what you desire to appear.

Socrates (470-399BC)

Page 51: Using social media to develop YOUR professional online presence
Page 52: Using social media to develop YOUR professional online presence

A reputation once broken may possibly be repaired, but the world will always keep their

eyes on the spot where the crack was. Joseph Hall (1574-1656)

Page 53: Using social media to develop YOUR professional online presence
Page 54: Using social media to develop YOUR professional online presence

Beware of your Digital Doppelgänger!

Politician

MusicianFilmmaker

Explorer

Page 55: Using social media to develop YOUR professional online presence

“Post like your enemies are watching”Josie Fraser

Page 56: Using social media to develop YOUR professional online presence

'Manage your online identity. If you don’t then someone else will.’

Simon Finch @simfin

Page 57: Using social media to develop YOUR professional online presence

How much do you value your own Digital Identity?

Page 58: Using social media to develop YOUR professional online presence

‘A great wind is blowing and that gives you either imagination or a headache.’

Catherine the Great

Page 59: Using social media to develop YOUR professional online presence

Using Social Media to Develop YOUR Professional Online Presence The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This presentation will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way.