using social media to effectively build your brand
TRANSCRIPT
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Our motto—Whole Foods, Whole People, Whole Planet — emphasizes that our
vision reaches beyond food retailing. In fact, our deepest purpose as an
organization is helping support the health, well-being, and healing of both people
— customers, Team Members, and business organizations in general — and the
planet.
Personality/Voice: Active, Outdoorsy and Healthy, Friendly, Enjoys sharing, Grounded,
Intentional, Thoughtful, Very Aware
Style: Casual, Simple, Bright, Fresh
What to do…
• Decide your brand’s purpose
• Decide your brand’s personality and style
In every single thing you think, write, post, or do, first think…
IF MY BRAND WERE A PERSON, HOW WOULD THEY BE SAYING WHAT I’M ABOUT TO SAY?
Before you so much as like, tweet, snap, or share, make your brand human.
Decide where your brand hangs out…
We will be closed on New Year’s Day. We apologize for any inconvenience and look forward to serving you for the rest of the year.
Before installing a brand strategy
After:
Final thoughts…
And the winners are…
Questions?
No more time? Email me at [email protected]
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immediately improve your social platforms right now.