using social media to engage members
DESCRIPTION
Presentation given to Chamber Executives at the 2008 KCCE / ICEA Fall Conference September 25, 2008.TRANSCRIPT
Effectively Utilizing Social Effectively Utilizing Social Media to Engage Media to Engage MembersMembers
Todd EarwoodTodd Earwood
Confession
Todd, Do you REALLYTodd, Do you REALLYknow about our know about our Chamber world???Chamber world???
Not a Tech Company
Members Are King!
Company
What is Social Media?
Company
Rules of the Road
Company Why it fits the Chamber
Top 5 ToolsTop 5 Tools
What is Social Media?
Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
- Wikipedia
What is Social Media?
Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
- Wikipedia
Translation: Share The Mic
What Social Media Isn’t
• Silver Bullet• Show and tell• Something You Can Do
Without Participation• Just for experts• Something To Send Out Mass
Emails Forhttp://thebrandbox.blogspot.com | www.searchmarketinggurus.com
SM Examples
Too Many Options
Marketing
Shift
Over time… the web changed
04/09/23 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro 16
If You Act Like You’re Listening
Here’s What They Think
Share The Mic
ONLY 14%14%OF PEOPLE TRUST ADVERTISEMENTS.
ONLY 78%78%OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS.
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
TRUST
Company
Rules of the Road
Know the AudienceKnow Your Audience
Conversations
Conversations are happening
Listen
Listen
Don’t Have to Yell
Not a Shouting Match
Share Control
Share Control
Trust
Trust
Why it fits the Chamber Why it fits the Chamber
Original Social Network
Not Customers
Not Customers
Want to participate
Want to Participate
Top 5 ToolsTop 5 Tools
Share photos
Let Prospects SEE Your Value
• Images are popular• Flickr.com• PhotoBucket.com
Share Photos
• Images are popular• Flickr.com• PhotoBucket.com
Share Photos
• Images are popular• Flickr.com• PhotoBucket.com
Share Photos
Create Albums For Every Event
• Don’t think press release• Think conversation• Allow comments• Consistent content• Many free tools• WordPress• Blogger.com
Blogs
Blogs
Steady Wins The Race
LinkedIn.com
• Future Rolodex• Best Social Network for
business• Personally create a profile• Organizationally create a
group
LinkedIn.com
• Future Rolodex• Best Social Network for
business• Personally create a profile• Organizationally create a
group
Step 1: Create a Personal Profile
LinkedIn.com
• Future Rolodex• Best Social Network for
business• Personally create a profile• Organizationally create a
group
Step 2: Create an Organizational Group
Facebook.com
• More than just college students• Create a group page• Create a fan page
Facebook.com
• More than just college students• Create a group page• Create a fan page
Facebook.com
• More than just college students• Create a group page• Create a fan page
Streaming Video
• It isn’t that hard• Ustream.TV• Yahoo! Live
Streaming Video
• It isn’t that hard• Ustream.TV• Yahoo! Live
Let Prospects SEE Your Value
Email Marketing
Use Email For Participation
Email Marketing
Dear Todd, Does the subject line above sound familiar? Reply to this email with the product it originally promoted and the year, to be entered in a drawing to win a deluxe ceramic MasterMine mug. The winner's name and company will be published in the next end-user email. Good luck!
Email Marketing
Many Fall For The FREE Prize
Email Marketing
Measure For Margin
Email Marketing
• My Emma.com• Real Magnet.com• Constant Contact.com
Social Media Mantras
• Focus on delivering value, not taking
• Engage, don't push• Measure results• It’s about people NOT tech• Be authentic• Don’t expect immediate results
What is Social Media?
Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
- Wikipedia
Translation: Share The Mic
Company
Start Slow
