using social media to engage your readers slide share 5-7-2014
DESCRIPTION
Using social media to engage your readers is an effective way to increase interest about your books. Since authors are responsible for their book’s marketing campaigns, online applications help authors connect with their readers to build relationships. Here are tips on how using social media, teleseminars, formatting your book for e-readers like Kindle and other tools will help to promote your book on the Internet.TRANSCRIPT
USING SOCIAL MEDIA TO ENGAGE YOUR
READERS
By Electra Ford
Online Marketing Channels
Use social media for lead generation
Format your book for e-readers to make it easier for customers to purchase your book
Use teleseminars and webinars to explain the benefits or the subject of your book
Popular websites to engage with readers
Social Media Profiles: To increase exposure about your book. Use the title as the Facebook Page name to build awareness
Email Marketing Account: To invite your social media and network contacts to your list to keep them updated on your book release date and events
Amazon Kindle and Barnes & Noble Nook: Upload on e-readers making it easier for customer’s to purchase
Goodreads: To engage with other authors and increase awareness about your book.
ONLINE PROMOTION
Use online press releases to announcement your book’s release date and other events like book signings and interviews
Use online interviews and teleseminars to talk with your audience about your book’s content . Syndicate these recordings on your social media profiles and website.
Invite your audience to have a conversation with you on a virtual book tour
PLATFORMS FOR VIRTUAL BOOK TOURS
Google Hangout Jitsi Skype
1. The Kensington Virtuoso Signature Stylus and Pen Black to send your reader’s signed copies of your book.
2. Customers can decide if they want a generic signature or a personal message when they purchase the book.
3. Service is provided to iPad owners
New Tools to Support Engagement
Helping Authors Reach their Audience
Virtual Office Center [email protected] www.virtualofficecenter.net http://authorsassistants.com/
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Call me at 501-993-6734 or email to discuss ways our collaboration can assist you with your book marketing goals