Presented by:DJ Heckes, CEO & Founder, Studio-eLucy Rosen, President, SmartMarketing Communications

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Presented by:DJ Heckes, CEO & Founder, EXHIB-IT! and Studio-e

Social Media Revolution

• It’s here • It’s real • It’s big • It’s powerful

YouTube video created by Socialnomics

Interaction“I’m 48. I don’t understand this Social Media stuff.”

• Similar to a business cocktail reception• Without constraints of time or space

Social Media Sites

Questions

• What do I want to accomplish?

• Where do I want to go?

• Why do I want to go there?

A Plan for Clear Communication

Our Customers are communicating with us through a number of different online channels.

Using these tools allows us to:

• Reach a broader audience• Communicate directly with our Customers in

the formats they prefer• Stay on top of communication technology• React Promptly to Customer Issues

“CHANNEL OWNERS”

Where are our Customers?

#1. How to Listen to the Voice of Potential and Existing

Customers

Customer Listening Listening to Current customers

Join Social Media Sites that Matter to YOU and YOUR Business!

Social Media Most Popular Avenues

#2. How to Develop a Customer Focused Culture

Examples of Developing a Customer Focused Culture.Annapurna’s World Vegetarian Café

#3. How to Become a Customer Focused Company to Engage Your Customers

Apps = Applications Apps Enhance User’sOnline Experience

Best Global Brands -- Top 100 Brands in 2010: IBM #2

Best Global Brands -- Top 100 Brands in 2010: Google #4

Best Global Brands – Top 100 in 2009 –Starbucks #1Best Practices Used by Starbucks

4. What about the Engagement that Comes From the Customer Interaction?

Listening to Potential & Existing Customers

Case Studies:Dominos

Domino's® Pizza Turnaround

Domino's® Pizza At the Door of Our Harshest Critics

Zappos.com

Pottery Barn

Measuring for Success

• Facebook Insights• LinkedIn Views• Twitter

Social Media Metrics

#5. How to Use Metrics to Analyze the Data

Social Media Metrics

Making Sense of Facebook Insights

Social Media Metrics

Getting to Know LinkedIn’s New Profile Stats

Social Media Metrics

Finding the Twitter Statistics Site

Twitter Metrics

TweetStats.com

TwitterCounter.com

TwitterAnalyzer.com

#6: How to Manage Your Online Reputation and Online Brand

How to listen – Start with setting up Alerts

3 FREE Social Media Monitoring Tools

1. Twazzup

3 FREE Social Media Monitoring Tools2. Addict-o-matic

1. Twazzup.3 FREE Social Media

Monitoring Tools

3. SocialMention3 FREE Social Media

Monitoring Tools

Wrap Up

• Using apps on Facebook help to enhance your fans’ experience, and keeps them coming back for more.

• Designing your Facebook & Twitter Pages to match your brand will help you stand out and help with your overall brand recognition.

• Create content that is educational and valuable to your fans.

• Don’t be afraid to include your FANS in the process. INTERACTION is KEY.

• Stay up to date on your social media metrics and tailor your posts to what your fans want.

Contact: DJ Heckes, CEO & Author (Full BRAIN Marketing)EXHIB-IT! Tradeshow Marketing Experts

Tel: 505.828.0574 Cell: 505.440.1878Email: ceo@exhib-it.comWeb: www.EXHIB-IT.com