using social media to improve health outcomes€¦ · using social media to improve health outcomes...
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Using Social Media to Improve Health Outcomes
Felicia R. Phillips Corporate Communications Manager
Health Partners Plans
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About Health Partners Plans ● Founded in 1984 ● 190,000 members ● Not-for-profit ● Owned by Philadelphia’s leading hospital
systems: • Aria Health System • Einstein Medical Center • Episcopal Hospital • Hahnemann University Hospital • St. Christopher’s Hospital for Children • Temple University Hospital
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Social Media Launch 2013
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Social Media Statistics
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Facebook: Health Partners Plans
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Facebook Content
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Healthy Pick of the Week
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Biggest Winner Facebook Group (Private)
Health Chats: 600+ views and 100 interactions
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Twitter: @HPPlans • Community Partnerships • Event promotion • News announcements • Drives website traffic
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Instagram Instagram: @HPPlans • Promoted mostly at events • Life size HPP Instagram frame
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LinkedIn • 2,498 followers • Grew organically as career resource
and corporate snapshot
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Facebook Future: • Increased, targeted campaigns – 45% Americans 65+ • Targeted, demographic advertising • Contests and promotions to drive engagement • Member service
What’s Ahead?
Twitter Future: • Increased, targeted campaigns • Contests and promotions to drive
engagement • Member service • Media alerts
LinkedIn Future: • Use for leadership positioning • Recruitment • Explore advertising value
Instagram Future: • Photo contests
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Questions?